Hybridoma Technology ( Production , Purification , and Application )
The most important aspects of writing clearly
1. ESCUELA POLITÉCNICA DEL
EJÉRCITO
MODALIDAD DE EDUCACIÓN A DISTANCIA
Centro de Apoyo Nº 75 Quevedo
LICENCIATURA EN LINGÜÍSTICA APLICADA AL IDIOMA
INGLÉS
ALUMNA:
SARA ABIGAIL SALAZAR
LOOR
ASIGNATURA:
WRITING I
TUTOR:
MSC. Carlos Augusto
Rubio Mera
2013 – 2014
2.
3. 2.
FOCUS
ON
THE
READE
R
What? My essential message
Who? Persons concerned
When?
Days, hours, timelines, deadlines
Where? Places
How?
Circumstances, explanations
Why? Causes and/or objective
How much? Calculable &
‘7 Questions’
Approach.
1.
THINK
BEFOR
E YOU
WRITE
• Involve them by
addressing them directly
• Imagine which questions
they might ask, and make
sure the document
answers them.
• Interest them. Give them
only the information
they actually need.
Be direct &
interesting!
4. 5. Make
sense
• Make a clear, concise
conclusion
• Includes a summary
• Follow logic and reasoning.
• Use informative headings and sub-headings
• Use icons, graphs, or tables instead of text
3. Get
your
docume
nt into
shape
4. KEEP
IT
SHORT
&
SIMPLE
1 document = 15 pages at
the most
1 sentence = 20 words on
average
Simple words:
As, some, most, under,etc
Avoid ambiguity
Use positive form
= KISS
Name the agents of each action
Put the actions in the order in which they occur.
Don’t bury important information in the middle
of the sentence.
Try to give your sentences strong endings
5. 6. Cut out
excess
nouns — verb forms are livelier
Example:
• by the destruction ofby destroyin
• carry out an
evaluation of evaluate
7. Be
concrete, n
ot abstract
• Concrete messages
are clear
• abstract language can
be vague and off-
putting.
Use
concrete
words
Use verbs in the active voice
Example:
(‘the car hit a tree’) correct
(‘a tree was hit by the car’) wrong
8. Prefer
active verbs
to passive
6. 10.
Revise
and
check
9.
Beware
of false
friends
jargon and abbreviations
Avoid false friends
False friends (or faux amis) are
pairs of words in two languages
that look similar, but differ in
meaning.
Avoid or explain
jargon
Jargon is vocabulary used by
any group of insiders or
specialists to communicate with
each other, and is acceptable in
• Use spelling and grammar
checkers
• Re-read the document
critically
• Ask colleagues to comment,
•Listen suggestions carefully.