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WANT TO FLY?
140 Destinations Over 80 Countries 6 Continents
How It Became So Successful?
LETS EXPLORE……
STRONG NETWORK
EMIRATES GIVES YOU PREMIUM SERVICES AND
TRAVELING AT COMPETITIVE PRICE
Remain refreshed
throughout the journey
Enjoy the best onboard
lounge Stay connected
SIZE OF THE FLEETS
Emirates A380Boeing 777-300ER
But not of
Does not cater to a lot of places in USA
Does not cater to middle class and budget traveler
Fierce Competition, Reduced Profit
NEW MARKET
PRODUCT LINE EXPANSION
MORE TIE-UPS
THREATS
SLOWED INDUSTRIAL GROWTH
CHANGING BUYER’S PREFERENCE
INCREASED FUEL COSTS
STENGTHS WEAKNESS
OPPORTUNITY THREATS
• Strong networking
• Premium services
• Size of the fleet
• Not good rank in USA
• Less Profit
• Focusing high on acquisition
• New Market
• Product Line
expansion
• Tie-Ups
• Reduced industrial
growth
• Changing buyer’s
preference
• Increasing fuel cost
RECAP
DISCLAIMER
Created by Abhishek Ranjan, IIT (BHU), during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.

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Emirates Airline case analysis