Influence of e-tail industry on retail market of india

1. INFLUENCE OF E-TAILERS
ON RETAIL MARKET IN
INDIA
PRESENTED BY- SYNDICATE-10

2. WHAT IS E-TAIL?
 SUBCATEGORY OF e-COMMERCE
 DEALS WITH ONLINE RETAIL
 TRADE PHYSICAL GOODS THROUGH WEBSITES

3. THE PIONEER

4. KEY DRIVERS IN INDIAN E-COMMERCE
 INCREASING BROADBAND AND 3G
PENETRATION
 RAISING STANDARDS OF LIVING
 AVAILABILITY OF WIDE PRODUCT RANGE
 BUSY LIFESTYLES
 LOWER ONLINE PRICES

5. E-COMMERCE IN INDIA

6. E-COMMERCE IN INDIA

7. TOP PLAYERS

8. STRATEGIES USED BY
MYNTRA
 USE SOCIAL NETWORKING SITES TO
EXPAND CONSUMER BASE
 MAJOR MARKETING CAMPAIGNS EVERY
SEASON
 PRODUCTS OFFERED ON MRP WITH
OCCASIONAL DISCOUNTS

9. STRATEGIES USED BY
FLIPKART
 MEMBERSHIP CARDS AND PREMIUM
FACILITIES
 PROVIDING SPONSORSHIPS
 HEAVY ADVERTISMENT CAMPAIGN
 VERY GOOD USER INTERFACE
 COST CUTTING ON PACKAGING
 E-WALLET
 GIFT VOUCHERS

10. STRATEGIES USED BY
JABONG
 USE SOCIAL MEDIA TO INCREASE
AWARENESS
 OFFLINE MEDIA USED IN SMALL TOWNS
 MORE FOCUSED ON FEMALE AUDIENCE

11. STRATEGIES USED BY
AMAZON
 CUSTOMER FRIENDLY INTERFACE
 FROM BEING ONLINE BOOK SELLER
BECAME TRUE ONLINE RETAIER
 TARGETS MIDDLE CLASS

12. STRATEGIES USED BY
GROUPON
 DEEP DISCOUNTS
 TARGET AUDIENCE IS WOMEN AND
STUDENTS
 WIN-WIN SITUATIONS
 MOBILE APPICATION
 PROVIDE FREE ADVERTISMENT

13. STRATEGIES USED BY
SNAPDEAL
 ADVERTISING THROUGH SOCIAL MEDIA
AND OFFLINE MEDIA
 FESTIVE DISCOUNTING
 PROMO CODE OFFERS AND COUPAN
 MOBILE APP AND THROUGH SMS
 TARGET AUDIENCE ARE WOMEN

14. THREATS TO TRADITIONAL
RETAILERS
 HUGE DISCOUNTS BY ONLINE RETAILERS
 PREDATORY PRICING
 POTENTIAL LOSS OF BUSINESS AS
CONSUMERS PREFER e-SHOPING
 NEARLY 200 BOOKSTORES HAVE SHUT
DOWN IN LAST TWO YEARS

15. THANK YOU