This presentation sums up the numerous, but not all, innovative Human Resource practices that are being followed by IKEA to attain & retain the best talent in the industry. This also includes history and evolution of a multi-national company and the marketing strategy it applies to be the best in its field.

2. OUTLINES
•HISTORY
•COMPANY’S POLICY
•KEY TO SUCCESS
•CONSUMER MARKETS
•ADVERTISEMENTS

3. Ingvar Founder’s first name
Kamprad Founder’s last name
Elmtaryd Farm where he grew
up
Agunnaryd Home village

4. INGVAR KAMPRAD
- Founder ,
IKEA

5. FOUNDED IN 1943BY
17 YEAR OLD INGVAR

6. Swedish multinational group of companies that designs and sells
ready to assemble furniture, appliances and home accessories

7. VISION
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE
“ PEOPLE HAVE VERY THIN WALLETS, WE
SHOULD TAKE CARE ABOUT THEIR INTEREST.”

8. LOGO

9. WHY ITS WELL KNOWN?
The company is known for its modern
architectural designs for various types of
appliances and furniture

10. PROBLEM THAT IKEA SOLVED
---------------
SIMPLICITY
LOW PRICE
TIME TO TIME RENEWAL
BEST CUSTOMER EXPERIENCE
EASY TRANSPORT AND STORAGE
---------------

11. (DO IT YOURSELF)

12. WHAT IKEA IS DOING WELL?
• EASY NAMES OF PRODUCTS
• PREMIUM QUALITY
• AFFORDABLE PRICES
• EASY ACCESSIBILITY
• WELL DESIGNED PRODUCTS
• EASY TO TRANSPORT AND STORE

13. HOW LOW PRICE?
• SELLS PARTS
• BUYS PRODUCT IN BULKS
• CONTROLS THE SUPPLY CHAIN
• SAVING ELECTRICITY

14. CONSUMER BUYING PROCESS

15. WHAT INFLUENCES CONSUMER BEHAVIOUR?
===================
CULTURAL SOCIAL PERSONAL
FACTORS FACTORS FACTORS
================

16. SPACE FOR
HANGER
DEEP DRAWERS
HOME DELIVERY AND
ASSEMBLED PRODUCTS

20. TODAY
12,000PRODUCTS
392STORES
48COUNTRIES
2.1BILLION WEBSITE VISITORS
650MILLION SHOWROOM VISITORS

21. DISCLAIMER
CREATED BY ABHAY KUMAR RATHORE, NIT RAIPUR
DURING MARKETING INTERNSHIP BY PROF. SAMEER
MATHUR