Presentation on IKEA, a Swedish-founded multinational group, known for the designs and sells ready-to-assemble furniture, kitchen appliances and home accessories.

3. Ingvar - First Name of Founder
Kamprad - Last Name of Founder
Elmtaryd -Farm where he grew up
Agunnaryd – His village

4. one
stop
sanctuary
for
coolness

5. To create a better
everyday
life for the many people

8. Good
Quality
Products

9. Designed and Relevant Products

11. How IKE A Influence Its
Consumers

13. Sold 250,000 plastic
placemats with
rooster themes in
on time during
Chinese year of the
rooster

14. Feature King Size beds and a wide range
of styles in U.S.

15. Added home
delivery and
assemble
services in Asia

16. 1. What are some of the things IKEA is doing well to
reach consumers in different markets?
2. IKEA has essentially changed the way people shop
for furniture. Discuss the pros and cons of this
strategy, especially as the company plans to
continue to expand in places like India and Asia.

17. c) Easy to assemble
d) Easy transport
) Affordable pricing
b) Customizable products

18. Pros
1.) Good furniture at low cost.
2.) Unique design and
customizable products.
3.) Catering to local tastes all
over the world.
Cons
1.) Less inclination towards
customer service.
2.) Distant IKEA stores from
city centers.
3.) Do It Yourself strategy can
vary globally.

21. Created by Deepak Kumar, ISM Dhanbad, during a
Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.