RESEARCH METHODS

1. RESEARCH METHODS
LECTURE #1

3. Students should be able to:
Sharpen the analytical skills.
Develop their understanding of the research concerns.
Develop the ability to convert the research concerns into a
research problem.
Prepare a roadmap or blueprint of the research – using
appropriate methodologies.
Conduct the research by following the complete research
process.

6. Textbook:
Neuman, W. L. (2000).
Social Research Methods: Qualitative and Quantitative
Approaches. Boston: Allyen and Bacon.

7. Supplementary books:
Zikmund, W. G. (2003). Business Research Methods.
Mason, Ohio: South Western.
Sekaran, U. (2004). Research Methods for Business
New York: John Wiley & Sons.

8. What is research?
Gathering information needed to answer a question, and
thereby help in solving a problem.
Systematic and organized effort to investigate.

9. What is the value of research?

10. Research offers the pleasure of solving a
puzzle.

11. Generating Theories – Models

12. Identifying problems and solutions

13. Research helps to develop new
methodologies