Demo Presentation for ELEAD

1. Turbo Team
Abraham Perez
Interview
Count
New 24 24 0 0
Total 24 24 0 0
For everyday commuters who struggle
with communicating with other drivers,
our product will alleviate stress by
improving driver communication.
Denise Saenz
Aaron Woods Nayeli Holguin

2. Lessons Learned
Hypothesis Experiments Results Iterate
75% of drivers use honking,
lights, or hand signs to
communicate when driving.
To test this hypothesis we started by
asking our people group "Do you
communicate with other drivers
while driving?" Then if they
answered with a yes, we asked them
"How?" To know which method they
use.
After quantifying our data, we
were able to see that 12/21,
which is 57% of people use a
combination of honking, lights,
or hand signs to communicate
when driving.
After knowing which method of
communication while driving they
use the most and which method
they use the least, we can then ask
why is it that they use those
methods and how effective are
they? 30% of drivers that don’t use
honking, lights, or hand signs
to communicate when driving,
think it is ineffective.
70% of drivers who honk, do it
to alleviate stress.
We asked them if they honked
when they drove, and then the
reason they use it, tallying if they
mentioned stress relief.
Out of the people we
interviewed we found that
8/21 which is 38% of drivers
who honk do it to alleviate
stress. The other 62% who
honk don’t do it to alleviate
stress.
From the data that we acquired,
we can hypothesize that 50% of
drivers that honk to alleviate stress
are most likely to have road rage.
Drivers that are not effective at
communicating are 75 % more
likely to experience road rage.
We started by asking the drivers
"Do you communicate with other
drivers? How?'' Then we asked them
"From a scale of 0 to 10 how often
do you think you experience stress
and frustration." Then lastly "Have
you ever experience road rage while
driving?"
33% of drivers that are not
effective at communicating are
likely to experience road rage.
The other 67% of drivers that
are not effective at
communication are not likely
to experience road rage.
By asking these questions we were
able to get good information. We
can try and ask different ones such
as "Do you think that by
communicating with other drivers
will prevent you from experiencing
road rage?"

3. Hypothesis Experiments Results Iterate
50% of people believe that
honking is rude and use it
sparingly.
This hypothesis was tested by
asking them " From a scale from 0
to 10 how often do you think you
use traditional means of
communication while driving." Then
we asked them according to their
answer "With what frequency do
you honk?" Then if they answered
not that much, we'd ask, "Why
don’t you use a lot?."
52% of drivers believe
that honking is rude and use it
sparingly the other 48% don’t
think it is rude.
For drivers that think honking is
rude, we can ask them if they
would use other forms of
communicating if there were
other methods available.​ 80% of
drivers that think using the honk
is rude would use an alternate
way to communicate with other
drivers.​
Lessons Learned

4.  Hypothesis 1- 75% of drivers use honking, lights, or hand signals to communicate when driving.
 Hypothesis 2- 70% of drivers honk to alleviate stress.
 Hypothesis 3- Drivers that are not effective at communicating are 75% more likely to experience road rage.
 Hypothesis 4- 50% of people believe that honking is rude, and use it sparingly.

7. Innovation Canvas

8. Innovation Canvas

9. Innovation Canvas

10. Defensive Diana
BACKGROUND:
• Part-time student and
worker
• Attends church
DEMOGRAPHICS:
• Female
• 21 years
• Single
IDENTIFIERS:
• Listen to music to distract
them self from work
• Defensive driving and
frustrated with other
drivers
• Interested in new
technology
• Colorful clothing style
• Tends to avoid
communication with other
drivers

11. Furious Frank
BACKGROUND:
• Full-time worker
• Temper Issues
• Focused on self-
development
DEMOGRAPHICS:
• Male
• 25 years
• In a committed
relationship
IDENTIFIERS:
• Consistently use honk to
communicate
• Not concerned about how
others perceive their
communication methods
• Most likely to experience
road rage

12. Cruising Crystal
BACKGROUND:
• Full-time student
• Calm
DEMOGRAPHICS:
• Female
• 19 years old
• Single
IDENTIFIERS:
• Thinks honking is rude
• Care about how other
drivers perceive them
• They enjoy driving

13. Responsible Rick
BACKGROUND:
• Full-time workers
• Higher up positions
• Focused
DEMOGRAPHICS:
• Male
• 29 years old
• Single
IDENTIFIERS:
• Driving in silence
• Driving is therapeutic
• Likes being in control/
aware of surroundings
• Intentionally uses lights,
horn, and hands to
communicate with other
drivers