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Pedestrian Safety Survey

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Knowledge, Attitudes and Behavior Survey results presented to the Seattle City Council's special committee on pedestrian safety.

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Pedestrian Safety Survey

  1. 1. Knowledge, Attitudes, and Behavior Survey Draft Results Jennifer Wieland SDOT Policy & Planning City Council Special Committee on Pedestrian Safety and Transportation Committee July 21, 2009
  2. 2. Methodology <ul><li>Telephone survey, conducted in May 2009 </li></ul><ul><li>Trained, professional interviewers </li></ul><ul><li>702 total interviews </li></ul><ul><li>Random sample of residents age 18+ in Seattle </li></ul><ul><li>Results weighted to accurately reflect adult population, based on key demographics </li></ul><ul><li>Margin of Error + 3.7 points, at the 95% confidence interval </li></ul>Please note that due to rounding, some percentages may not add up to exactly 100%.
  3. 3. Demographics of Respondents
  4. 4. Gender and Age Gender Age
  5. 5. Ethnicity and Language Ethnicity or Race Non-English language spoken regularly
  6. 6. Education and Income Gender Annual household income before taxes Last grade completed
  7. 7. Breakdown of Interviews by Area <ul><li>702 total interviews </li></ul><ul><li>Interviews in each area were weighted to their natural distribution in the city as a whole </li></ul>
  8. 8. Driving Frequency Q: How frequently do you drive ?
  9. 9. Walking Frequency Q: How frequently do you walk ?
  10. 10. Close Calls and Collisions Q: As a pedestrian , have you ever been hit by a vehicle or had a close call? Q: As a driver , have you ever had a collision or a close call with a pedestrian?
  11. 11. Attitudes about Walking and Driving
  12. 12. Pedestrian Safety in Seattle Q: Pedestrian safety is not that big of a problem here in Seattle. 46% Disagree
  13. 13. Attitudes about Intersection Safety Q: As a pedestrian, there are intersections where I do not feel safe crossing in:
  14. 14. Attitudes about Walking and Driving
  15. 15. Walking and Driving Behavior
  16. 16. Self Assessment: Drivers Q: If you had to rate yourself overall as a driver, would you say that you already do enough to stop for pedestrians, or do you think you could do more to reduce the likelihood of a collision? Q: What else do you think you could be doing?
  17. 17. Sub-Optimal Behavior: Drivers
  18. 18. Self Assessment: Pedestrians Q: If you had to rate yourself overall as a pedestrian, would you say that you already do enough to be safe and pay attention to vehicles, or do you think you could do more to reduce the likelihood of a collision?
  19. 19. Sub-Optimal Behavior: Pedestrians
  20. 20. Knowledge about Walking and Driving Regulations
  21. 21. Awareness of Regulations Q: For each of the following please tell me if you are aware of that regulation or not. We are trying to understand how to improve communications efforts, not test for right or wrong answers, so if you are not aware of a particular regulation, please just say so.
  22. 22. Awareness v. Behavior Crossing behavior among those who are aware that pedestrians may not begin crossing if “don’t walk” is flashing (52%). Driving behavior among those who are aware that drivers may not use a cell phone while driving unless it is hands-free (97%).
  23. 23. Awareness v. Behavior Driving behavior among those who are aware that drivers may not proceed if a pedestrian is in their half of the roadway, or within one lane of their half (77%). Driving behavior among those who are aware that all intersections are legal pedestrian crossings (71%).
  24. 24. Respondent Suggestions
  25. 25. Reducing Pedestrian-Vehicle Collisions Q: Given everything you have heard in this survey, what do you think is the most effective way to reduce vehicle-pedestrian collisions? Behavior 36% More awareness/people paying attention 19% Following traffic laws/being responsible/careful 11% Less distractions (cell phones, kids, music, etc.) 6% Engineering/Signage 16% Better or clearly marked or painted crosswalks 4% More or better signage/notification 3% More crosswalks/marked crossings 3% Better signal regulation/more push button signals 3% More blinking/flashing lights 2% More or better crossing/crosswalk lights 1% Awareness/Education 14% More or better driver/pedestrian education 14% Enforcement 14% More police/crossing guards/enforcement of traffic laws 10% Reduce speed limit 4%
  26. 26. Using the Research
  27. 27. Using the Research <ul><li>Implement education component of Pedestrian Master Plan </li></ul><ul><ul><li>Completed or ongoing: pedestrian safety in schools, corridor traffic safety programs, crosswalk safety emphasis patrols </li></ul></ul><ul><ul><li>Underway: pedestrian safety education campaign research </li></ul></ul><ul><li>Develop pedestrian safety education campaign based on survey results </li></ul><ul><ul><li>Identify target audience and message </li></ul></ul><ul><ul><li>Develop materials and distribution plan </li></ul></ul><ul><ul><li>Launch campaign </li></ul></ul><ul><li>Use results to benefit other City projects and programs </li></ul><ul><ul><li>Inform SDOT work, including neighborhood plan updates </li></ul></ul><ul><ul><li>Continue work with SPD to improve safety </li></ul></ul><ul><ul><li>Partner with Public Health and Parks to get more people walking </li></ul></ul><ul><ul><li>Update PMP website to raise awareness of residents’ behaviors and attitudes </li></ul></ul>

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