Demo Presentation for ELEAD

1. Turbo Team
Abraham Perez
Interview
Count
New 48 24 0 0
Total 24 24 0 0
For daily drivers who struggle with getting a
message across while driving our product
will improve driver communication
by delivering user inputted messages
between drivers.
Denise Saenz
Aaron Woods Nayeli Holguin

2. Lessons Learned
Hypothesis Experiments Results Iterate
At least 40% of drivers
better respond to
nonverbal
communication from
other drivers while
driving.
Do other drivers
communicate with you
while you drive? To what
forms of communication
do you respond better?
87.5% of drivers
better respond to
nonverbal
communication from
other drivers while
driving.
We can then
hypothesize that 90% of
drivers will improve
their driver
communication with
visual messages.
85% of drivers think
that communication
between drivers is
important while
driving.
From a scale of -5 to 5 (-
5 being not important, 0
neutral, and 5 extremely
important), how
important is
communication between
drivers while driving?
Why? [1+ is important]
87.5% of drivers
think that
communication
between drivers is
important while
driving.
We can then
hypothesize that 80% of
drivers who think driver
communication is
important will use new
means of driver
communication.
85% of drivers wish to
communicate
instructions to other
drivers while driving.
What kind of messages
do you wish to
communicate to other
drivers while driving?
Why?
83% of drivers wish
to communicate
instructions to other
drivers while driving.
We can then
hypothesize that 80% of
drivers believe that
communicating
instructions with other
drivers while driving
will improve driver
experience.

3. Lessons Learned
Hypothesis Experiments Results Iterate
At least 30% of drivers
think that current means of
communication (honk,
lights, eye contact, other)
are effective in getting a
message across.
From a scale of –5 to 5 (-5 not
effective at all, 0 neutral, and 5
extremely effective), how
effective are the current means of
communication you use in getting
a message across?
[3+ is effective]
66% of drivers think
that current means of
communication (honk,
lights, eye contact,
other) are effective in
getting a message
across.
We can then hypothesize
that 33% of drivers
experience
miscommunication
because of the lack of
information in nonverbal
messages.
65% of drivers believe that
better driver
communication will
decrease stress.
How does attempting to
communicate/not communicate
with other drivers make you feel?
How do you feel before, while,
and after communicating/not
communicating? Why?
37.5% of drivers believe
that better driver
communication will
decrease stress.
We can then hypothesize
that 60% of drivers are
not stressed by the
accessibility of driver
communication while
driving.
60% of drivers think it takes
too much effort to get a
message across to other
drivers. Note: This could
include using the honk,
lights, eye contact, or other.
From a scale of -5 to 5 (-5 no
effort at all, 0 neutral, and 5
extreme effort), how much effort
does it take to get a message
across? Why?
[3+ is too much effort]
20% of drivers think
it takes too much effort
to get a message across
to other drivers
We can then hypothesize
that 80% of drivers are
comfortable with physical
interaction with their car
to deliver a message
while driving.

4.  Hypothesis 1- 40% of drivers better respond to nonverbal communication from other drivers while driving.
 Hypothesis 2- 85% of drivers think that communication between drivers is important while driving.
 Hypothesis 3- 85% of drivers wish to communicate instructions to other drivers.
 Hypothesis 4- 30% of drivers think that current means of communication (honk, lights, eye contact, other)
are effective in getting a message across.
 Hypothesis 5- 65% of drivers believe that better driver communication will decrease stress.
 Hypothesis 6- 60% of drivers think it takes too much effort to get a message across to other drivers.
Note: This could include using the honk, lights, eye contact, or other.

8. Exploration Quadrant

9. Ideation Quadrant

10. Function Statements and Mind Mapping

11. Function Statements and Mind Mapping
Previous and Other Iterations In Design

12. Concept Generation

13. 6-3-5 and C Sketch

14. Black Box
• Program (code)
• Audio
• Message Content
• Time to display
(Instantly)
InformationMaterialsEnergy
• Electrical Energy
• Mechanical Energy
• Sound Energy
• Automobile
• Monitor
• LED
• Speaker
• Microphone
• Connectors
(cables)
• Computer Deliver
Messages
• Light Energy • Sound Energy
• Message Content • Time
• Automobile
• Monitor
• LED
• Speaker
• Microphone
• Connectors
(cables)
• Computer

15. Automobile
Convert Verbal
Message to Images
Electrical
Energy
Sound
Energy
Mechanical
Energy
Display
Image
Monitor LEDs SpeakerMicrophone Connectors
(Wires)
Program
(Code) Audio Message
Content
Time to Display
(Instantly)
Power
Monitor
Record Sound
Convert Selected
Message to Images
Select Message
Connect
Electrical
Components
Computer
Power
Computer
Play Sound
Convert
Electrical
Energy to Light
Energy

16. Careless Carina
BACKGROUND
• Teacher
DEMOGRAPHICS
• Female
• 38 years
• Married
IDENTIFIERS
• Careless Carina doesn’t
think communicating with
others is important that no
one cares what you say
• Just wants to get from
point A to point B
• Be independent
• Being on time
• Drink coffee daily
GOALS
• Wishes to release anger on
"bad" drivers
• Wishes she could display
whole messages on her car

17. Careless Carina
CHALLENGES
• When necessary it is hard to
communicate
• Misinterpretation of messages
QUOTES
• "Last week a lady left a big purse on
the top of her car, and she drove
off, I started honking at her, and
she just jumped in her seat and
kept going, I kept honking and
honking until she turned, and I
pointed at her roof and she just
waved her hands up then she
looked up and saw her purse."
• "The other day someone had their
gas tank open I tried to honk at
them to get their attention, but
they just turned around and gave
me a dirty look, I couldn’t tell
them."
HOW WE CAN HELP
• Create a display with preloaded
messages
• Have volume control for sounds like
honk

18. Defensive Diana
BACKGROUND
• Part-time student and
worker
• Attends church
DEMOGRAPHICS
• Female
• 21 years
• Single
IDENTIFIERS
• Defensive driving and
frustrated with other
drivers
• Colorful clothing style
• Listen to music
to distract them self from
the people around them

19. Defensive Diana
• GOALS
• Wants to avoid communication
with other drivers
• Wants to use new technology to
be able to see what people are
going to do
• CHALLENGES
• Needs to communicate to be
able to avoid dangers like
crashing
• QUOTES
• "I am scared to be in another
accident; I just need to get to
work."
• HOW WE CAN HELP
• We can develop a device that
displays general information
about the driver's destination

20. Furious Frank
BACKGROUND
• Full-time worker
• Temper Issues
• Focused on self-
development
DEMOGRAPHICS
• Male
• 25 years
• In a committed
relationship
IDENTIFIERS
• Not concerned about
how others perceive
their communication
methods
• Most likely to experience
road rage
• Consistently use
honk to communicate

21. Furious Frank
GOALS
• Command other drivers
to move and drive faster
CHALLENGES
• Be nice with the other
drivers
QUOTES
• "Driving is stressful
because I am very
impatient."
• "Why would you go 25
on a 45 on Mesa, why?!?"
HOW WE CAN HELP
• We can develop a phrase
converter where drivers
can say whatever comes to
their mind without a filter
and it converts it to a
family-friendly message

22. Cruising Crystal
BACKGROUND
• Full-time student
• Calm
DEMOGRAPHICS
• Female
• 19 years old
• Single
IDENTIFIERS
• Thinks honking is rude
• Care about how other
drivers perceive them
• They enjoy driving
• Be independent

23. Cruising Crystal
GOAL
• Communicate to a specific driver
without bothering surrounding
drivers
CHALLENGES
• Not being taken seriously when
communicating instructions
because of her calm nature
• Not projecting enough and
getting the message to the wrong
driver
QUOTES
• "Driving makes me feel good and
independent."
• "I don’t honk because its rude
and I don’t like to bother other
drivers."
HOW WE CAN HELP
• We can help by making a product
that displays family friendly
messages that are monochrome
so that it does not distract other
drivers

24. Responsible Rick
BACKGROUND
• Full-time workers
• Higher up positions
• Focused
DEMOGRAPHICS
• Male
• 29 years old
• Single
IDENTIFIERS
• Driving is therapeutic
• Likes being in control/
aware of surroundings
• Work done in time
• Follow the rules
• Intentionally
uses lights, horn, and
hands to communicate
with other drivers

25. Responsible Rick
GOALS
• Wishes to drive in silence
CHALLENGES
• Loud noises and not being
in control of everything
• traffic jams
QUOTES
• "It is not worth it to get
mad while driving you are
going to get there sooner
or later."
• "If people started to follow
the driving rules
correctly not many
accidents would happen."
HOW WE CAN HELP
• Replace the honk with
a new form of
communication design
that attracts attention
without sound