A general outline of the general codes and conventions used by fader magazine, and the exceptions in which these are broken.

1. By Aaron La

2. General Conventions
 Masthead – the masthead is the title block for the magazine, usually this is the most eye-
catching conventions on a page and ad to be distinct
 Menu – the list of contents inside the paper
 Pugs – to catch the audience's eye they are well placed. A pug is the top left hand and right
hand corner of magazine. The prices, logo, position are placed here
 Secondary lead- a sneak preview of an inside article or story usually a picture
 Sidebar – an additional box next to the main feature of the magazine
 Splash – main story of the front page accompanied with the headline and a photograph
 Spread – a story that covers more than one page
 Stand first- sentence after a headline and before an article begins the ‘sells’ a feature to a
specific audience
 Strapline – subheading
 Tag – categorizing the audience’s interest in a story by using a work or phrase to engage
them e.g. Sensational, new and exclusive. Tip-on affixed to the publication is promotional item
such as an magnet or game piece Box-out a coloured box behind some text, usually used to
make the text stand out
 Headline – main statement, usually in the largest and boldest font, describing the main story.
A banner headline spans the full width of the page
 Kicker – This is story designed to strand out from the rest of the page by using a different
font and layout
 Lure – could be used as a marketing device, its usually a work or phrase that creates
hegemonic tension

3. The style of the entire
cover is very simplistic
and pure – even toned
down appearance of
the cover star and the
dominant use of white
The headline of Fader
very often uses the
name of the artist to
create a pun
In Fader, the artist
very often uses direct
mode of address.
This could perhaps
attract reader’s as
they are apart of the
magazine
The use of the pitch
black background of
the cover could
perhaps suggest some
sort of mysterious
narrative. This builds
up hermeneutic tension
The masthead uses the background to therefore
emphasise its important/boldness. The font used is very
simplistic, bold and sans serif. Therefore this may
suggest that the target audience may be projected
towards a more masculine audience and market
An additional coverline
is also included in
which consist of
another pun towards
the work of the artist
Fader magazine is
known for having a
singular image only
on the cover
This is because they
are known for
featuring big names
and therefore let the
status of their
stardom sell the
magazine
Fader practically
always an artist of
the specific type of
genre hip-hop / R&B
therefore this
magazine is a niche
type of magazine

4. The use of the tag on the
right hand top corner will
attract customers
Also, as the sentence
itself doesn’t make
perfect sense it creates
hermeneutic tension as
the photograph of Tyler.
This is because his
facial expression
resembles somewhat of
confusion, worry and or
fear in which does not
make sense seeing in
the position he is in (
Success, fame etc ).
Again, the masthead is
positioned in the same
place and uses one
single colour.
Furthermore, it also
obstructs the image of
the artist reinforcing the
importance
Unlike the previous
magazine cover, this
one simply has the
artist’s name straight in
the middle of the
bottom half in full block
sans serif font
In this issue of Fader there
is practically nothing on
the cover except to issue
number, masthead and
artist name.
This may therefore convey
the significance of the
artist, as Tyler has many
inspiration quotes and may
be so well known he
needs no introduction
Fader once again
uses a direct mode of
address to attract the
audience
For those who do not know
who Tyler is, the second part
of the name ‘The Creator’
could perhaps easily draw in
attention by creating
hermeneutic tension as they
want to discover what ‘The
Creator’ is implying to
(inspiration ?)

5. In this specific issue of
Fader, it neglects many
of the previously seen
conventions
This is probably most
likely due to the artist on
the cover, Drake.
In this issue it only
shows the most
definitely required part of
the magazine and
nothing else what so
ever
In this issue it only shows
a picture of Drake, the
masthead and the issue
number. The fact that the
magazine has no other
content and no even the
name of the artist may
suggest the fame from his
success
Furthermore, practically all
of the Fader’s magazine
have the masthead in front
of the artist, however as
this particular issue is
placing Drake in front of
the masthead may
perhaps suggest the
dominance of importance
and the significance of his
work
Also, this issue number is the number 100. This may not have
much significance. However, 100 cold be considered to be
just a generally good number ( 1, 10, 100 perhaps suggest
perfect scoring )
So in this particular issue,
it ignore most of the
general conventions in
which fader has put for
itself, seemingly just for
the significance of the
artist
However, the one
convention they have still
used in the direct mode of
address towards the
audience