OFI Training Series - Social Networking 101

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This training was created to provide new Real Estate Agents a peek into how to take their current experience and database to a whole new level using Social Networks.

This training was provided for new hires to support OFI Holdings staff. The companies supported here are National REO Relieve, Ownacondo.com, RealEstateAcutions.com and BankREOs.com.

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  • OFI Training Series - Social Networking 101

    1. 2. Social Networking 101 
    2. 3. Game Plan Road Map to Success <ul><li>How Social Networks Work </li></ul><ul><li>Build an optimized account </li></ul><ul><li>Maintain optimal account settings </li></ul><ul><li>Manage options to add new target contacts </li></ul><ul><li>Attract new clients looking for your business </li></ul><ul><li>Leverage your network to find your target connections </li></ul><ul><li>Change your settings for Google and others search </li></ul><ul><li>Measure if your new target network is building </li></ul><ul><li>Money Sheet </li></ul><ul><li>Paired Sharing </li></ul>
    3. 4. Game Plan Road Map to Success <ul><li>Our Target? </li></ul>
    4. 5. <ul><li>Please Log into </li></ul><ul><li>LinkedIN Now… </li></ul>
    5. 6. Social Network Efforts <ul><li>Why do they fail for organizations? </li></ul>MINDSET!
    6. 7. Social Networks You Already Know <ul><li>You! </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Religious </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
    7. 8. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
    8. 9. Why Do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul><ul><li>2 Old – 2 New </li></ul><ul><li>MAKE IT EASY! </li></ul>
    9. 10. How Many Contacts and e-mails Do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>Stop Thinking One Dimensional! Pat Mark
    10. 12. What if Everyone & Everything Worked Together?
    11. 13. Sales Goals and Objectives <ul><li>Marketing </li></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Registrations </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><li>Sales </li></ul><ul><ul><li>Dials </li></ul></ul><ul><ul><li>Clicks </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Appointments </li></ul></ul><ul><ul><li>Proposals </li></ul></ul><ul><ul><li>Closes </li></ul></ul>
    12. 14. Sales Goals and Objectives
    13. 15. Sales Goals and Objectives
    14. 16. Your Personal Keywords <ul><li>Think of your target! </li></ul><ul><li>What are you an expert in? </li></ul><ul><li>How would your ideal prospect find you? </li></ul><ul><li>What would they “yell” or “Google” to find you? </li></ul><ul><li>What makes you different? </li></ul><ul><li>What is your skill set? </li></ul>
    15. 17. Your OwnACondo.com Keywords <ul><li>OwnACondo.com provides the following: </li></ul><ul><li>Exclusive Buyer’s Agency </li></ul><ul><li>Condo </li></ul><ul><li>Condominium </li></ul><ul><li>Real Estate </li></ul><ul><li>First Time Home Buyers </li></ul><ul><li>Buyer’s Agent </li></ul><ul><li>Chicago </li></ul><ul><li>Chicago Condo </li></ul><ul><li>Chicagoland </li></ul><ul><li>Chicagoland Condo </li></ul><ul><li>Realtor </li></ul><ul><li>“ Your City” or “Neighborhood” Condos </li></ul><ul><li>Condo Buyer </li></ul><ul><li>Buy A Condo </li></ul><ul><li>Buyer’s Specialist </li></ul><ul><li>Condo Specialist </li></ul><ul><li>Condominium Specialist </li></ul>
    16. 18. Your Personal Keywords <ul><li>Think of your target! </li></ul><ul><li>What are you an expert in? </li></ul><ul><li>How would your ideal prospect find you? </li></ul><ul><li>What would they “yell” or “Google” to find you? </li></ul><ul><li>What makes you different? </li></ul><ul><li>What is your skill set? </li></ul><ul><li>Exercise: </li></ul><ul><li>Write 10 things you are an expert in </li></ul><ul><li>What terms would someone use to find you </li></ul>
    17. 19. Now About You!
    18. 20. <ul><li>Starting with LinkedIn as the Standard… </li></ul>
    19. 21. Turn off Updates Broadcast
    20. 22. Turn off Updates Broadcast
    21. 23. LinkedIN – Your Reach
    22. 24. LinkedIN – Your Reach
    23. 25. LinkedIN- Your Reach
    24. 29. Decide!
    25. 30. Profile Tune Up A Goal! THE GOAL! Generate Business! 100% A current position. Two past positions. Education. Profile summary. A profile photo. Specialties. At least three recommendations.
    26. 38. Summary What are YOUR Keywords?
    27. 39. Results
    28. 40. Results
    29. 41. Assignment: Complete Profile & Peer Review Next week: Settings and Adding Contacts

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