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apidays Australia 2023 - Using APIs in a Design Thinking Approach to Problem Solving, Anikesh Sasmal, MLC Life Insurance

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apidays Australia 2023 - Platforms, Products, and People: The Power of APIs October 11 & 12, 2023 https://www.apidays.global/australia/ Using APIs in a Design Thinking Approach to Problem Solving Anikesh Sasmal, Senior Product Owner at MLC Life Insurance ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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API in HCD
Using APIs in a Design Thinking Approach to Problem Solving
apidays Australia 2023 - Using APIs in a Design Thinking Approach to Problem Solving, Anikesh Sasmal, MLC Life Insurance
Who am I ?
I’m Anikesh – a creative soul, a digital
enthusiast, and a music fanatic.
By day, I'm a Senior Product Owner
at MLC Life Insurance with a knack
for digital product management.
By night, I transform into DJ
Antidope, Melbourne’s first YouTuber
DJ and a social media influencer
My journey is a fusion of technology,
art, and entrepreneurial spirit.
Design Thinking Theory
Design thinking is a customer-focused innovation methodology
emphasizing empathy, rapid prototyping, and creative ideation to
revolutionize product, service, and organizational development,
relying on genuine customer needs over historical data or
instinctual decisions.
Design Thinking
apidays Australia 2023 - Using APIs in a Design Thinking Approach to Problem Solving, Anikesh Sasmal, MLC Life Insurance

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apidays Australia 2023 - Using APIs in a Design Thinking Approach to Problem Solving, Anikesh Sasmal, MLC Life Insurance

  • 1. API in HCD Using APIs in a Design Thinking Approach to Problem Solving
  • 3. Who am I ? I’m Anikesh – a creative soul, a digital enthusiast, and a music fanatic. By day, I'm a Senior Product Owner at MLC Life Insurance with a knack for digital product management. By night, I transform into DJ Antidope, Melbourne’s first YouTuber DJ and a social media influencer My journey is a fusion of technology, art, and entrepreneurial spirit.
  • 5. Design thinking is a customer-focused innovation methodology emphasizing empathy, rapid prototyping, and creative ideation to revolutionize product, service, and organizational development, relying on genuine customer needs over historical data or instinctual decisions. Design Thinking
  • 7. Design Thinking Theory Innovation What makes sense to people and for people? What is likely to become part of a sustainable business model? Desirability (Human) Feasibility (Technical) Viability (Business) What is technically possible within the foreseeable future?
  • 9. T H E F I V E P H A S E S O F D E S I G N T H I N K I N G
  • 10. H O W C A N W E A P P L Y D I F F E R E N T A P I S A T E A C H P H A S E O F D E S I G N T H I N K I N G L E T S S E E F E W E X A M P L E S
  • 11. prototype ideate Define Test Emphatize SurveyMonkey API Google Form API Typeform API Survey and Data Collection APIs: Twitter API Facebook Graph API Instagram Graph API. Social Media APIs: Youtube API Google Cloud Natural Language API IBM Watson NLU API Google Trends API Data.Gov API Geo Location API Google MAPS Api Map Box API PayPal API Stripe API Square API Payment API Integration Material API Bootstrap API Website D3.js API (Data Viz) PayPal API Stripe API Square API Payment API Integration Google Optimize API Google Optimize API Google Analytics API
  • 13. Challenge "In April 2020, DJ Antidope Music Productions faced an insurmountable challenge as the COVID- 19 pandemic enforced a harsh lockdown. With all venues and music festivals shuttered, Starting a production business seemed impossible. The absence of live events and public gatherings posed a significant hurdle, hindering the company's ability to establish its presence.”
  • 14. Empathize Leveraging Social Media APIs (Facebook Graph, Instagram Graph, YouTube API) to empathize with the audience, gaining insights into preferences and engagement patterns. User Analytics APIs (Google Analytics) provided deep insights into user behaviour and engagement during the challenging period.
  • 17. Define Market Research APIs (Google Trends) were employed to comprehend industry shifts and adapt to emerging music trends.
  • 18. Define Utilizing Natural Language Processing APIs (Google Cloud Natural Language) - analyzed social media posts, understanding sentiments and identifying positive and negative trends.
  • 19. Harnessing Google Business and Google Maps APIs, identifying optimal event locations post-lockdown. Created and Updated my Instagram page with content users are looking for. Leveraging the drag-and-drop features of Wix developed a Minimum Viable Product (MVP) website. This streamlined the event planning process, ensuring a seamless user experience. Ideate Prototype
  • 21. Test Utilized Google Optimize and integrated Gcodes into the Wix platform, optimizing the website for search engines and enhancing online visibility. This approach ensured the website's discoverability and drove traffic, maximizing its online presence and potential reach.