apidays Australia 2023 - Platforms, Products, and People: The Power of APIs October 11 & 12, 2023 https://www.apidays.global/australia/ Using APIs in a Design Thinking Approach to Problem Solving Anikesh Sasmal, Senior Product Owner at MLC Life Insurance ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

1. API in HCD
Using APIs in a Design Thinking Approach to Problem Solving

3. Who am I ?
I’m Anikesh – a creative soul, a digital
enthusiast, and a music fanatic.
By day, I'm a Senior Product Owner
at MLC Life Insurance with a knack
for digital product management.
By night, I transform into DJ
Antidope, Melbourne’s first YouTuber
DJ and a social media influencer
My journey is a fusion of technology,
art, and entrepreneurial spirit.

4. Design Thinking Theory

5. Design thinking is a customer-focused innovation methodology
emphasizing empathy, rapid prototyping, and creative ideation to
revolutionize product, service, and organizational development,
relying on genuine customer needs over historical data or
instinctual decisions.
Design Thinking

7. Design Thinking Theory
Innovation
What makes sense
to people and for
people?
What is likely to
become part of a
sustainable business
model?
Desirability
(Human)
Feasibility
(Technical)
Viability
(Business)
What is technically possible within the foreseeable
future?

9. T H E F I V E P H A S E S O F D E S I G N T H I N K I N G

10. H O W C A N W E A P P L Y D I F F E R E N T A P I S A T E A C H
P H A S E O F D E S I G N T H I N K I N G
L E T S S E E F E W E X A M P L E S

11. prototype
ideate
Define Test
Emphatize
SurveyMonkey API
Google Form API
Typeform API
Survey
and
Data
Collection
APIs:
Twitter API
Facebook Graph API
Instagram Graph API.
Social
Media
APIs:
Youtube API
Google Cloud Natural
Language API
IBM Watson NLU
API
Google Trends
API
Data.Gov
API
Geo
Location
API
Google MAPS Api
Map Box API
PayPal API
Stripe API
Square API
Payment
API
Integration
Material API
Bootstrap API
Website
D3.js API (Data Viz)
PayPal API
Stripe API
Square API
Payment
API
Integration
Google Optimize API
Google Optimize API
Google Analytics API

12. Use Case

13. Challenge
"In April 2020, DJ Antidope Music Productions
faced an insurmountable challenge as the COVID-
19 pandemic enforced a harsh lockdown.
With all venues and music festivals shuttered,
Starting a production business seemed impossible.
The absence of live events and public gatherings
posed a significant hurdle, hindering the company's
ability to establish its presence.”

14. Empathize
Leveraging Social Media APIs
(Facebook Graph, Instagram Graph,
YouTube API) to empathize with the
audience, gaining insights into
preferences and engagement
patterns.
User Analytics APIs (Google
Analytics) provided deep insights
into user behaviour and
engagement during the challenging
period.

15. Empathize

17. Define
Market Research APIs (Google
Trends) were employed to
comprehend industry shifts
and adapt to emerging music
trends.

18. Define
Utilizing Natural Language
Processing APIs (Google
Cloud Natural Language) -
analyzed social media posts,
understanding sentiments
and identifying positive and
negative trends.

19. Harnessing Google Business and Google
Maps APIs, identifying optimal event
locations post-lockdown.
Created and Updated my Instagram page
with content users are looking for.
Leveraging the drag-and-drop features of
Wix developed a Minimum Viable Product
(MVP) website.
This streamlined the event planning
process, ensuring a seamless user
experience.
Ideate Prototype

20. Building the MVP

21. Test
Utilized Google Optimize and
integrated Gcodes into the
Wix platform, optimizing the
website for search engines
and enhancing online visibility.
This approach ensured the
website's discoverability and
drove traffic, maximizing its
online presence and potential
reach.

24. Thank You