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@gnitome
gnito.me robb@gnito.me
604.785.1224
Turn the Internet into your own personalized CRM
Summary
iPhone App – identity data (search & manage)
- Technology: RESTful API: cascading identity search & structuring
- Brand-facing webservices & API (HR, Risk Management, others)
- find me:
- got the maker bug (please see #makerjourney blog series)
- building Gnito: digital narrative tools for everyone
Problem
- managing multiple social identities
- meeting people in our mobile world
- mobile people search
- Network and audience silofication
Digital Personas
- Meet Maria (or Jack, or you/me)
- Multiple social identities
- meet people, aspirational
- want to safely send tailorable
personas / contact info
Solution
Connect seamlessly with
people and influencers around
you on any platform you
choose
Mobile Identity Toolkit
Social Superpowers
- Instant, tailorable, digital cards
- Multiple Personas, complete
control
- Geo- & Social- Influencer
Database
Product
Discover Be discovered Total Control Seamless intros
Influencer Database &
Cascading search
Complete editability
of your personal
data
Create and use
multiple personas
from any platform
Simple & Safe
Technology
• Identity Schema
• Cascading Search
• Influencer Database
NODE.JS
API
Phone App
Audience Intelligence
I.A.A.S
Gnito For Business
• Audience Intelligence 

• Turn SMM into CRM

• Insanely Fast

• Powerful and actionable 

• 300 - 500% growth using
our product in weeks
API & Webservices
- Audience Intelligence Dashboard
- Relevancy tools for cross-platform social engagement
- Bespoke deployments – ‘Intelligence as a Service.’
- Risk management
- Human Resources
- Venture Investing
- Shareholder Relations
Business Model
Audience Intelligence
I.A.A.S
In-App $.99/3mo
SaaS $19/49/189/mo
IaaS $tailored
In-App / Webservice SaaS / Premium IaaS
Intelligence as a Service	
  
Premium services for value-driven customers
Phone App
Market
6.8B 2.5B
1.3B
Identity ToolKit Audience Intelligence Intelligence as a Service
App & Related Services Webservices & API Bespoke deployments
Dev Team
Robb Miller
Founder, data, story,
PM, biz dev
Oskar Grande
CTO, Node, Mongo,
Ninja
Curtis McEnroe
Montreal dev, Node,
Reddis, other
Guarana
Technologies
iOs deployment
Biz Team
Edyta Niemyjska
Community, Content,
GrowthHacks
You?Josiane Dufour
Finance, Content,
Community
Jessica Lee
Photography,
Personal Branding,
Communications
Launch Strategy
App Store - Product Hunt - Aug 15
Fundable - Sep 15
Go-to-Market Strategy itemized next..
Growth Strategy
Product Hunt
Launch
Women
Entrepreneurs
Tech Bloggers,
Inbound
Community
Building
Focused Campaign
Influencer Database
Exclusive offer
Targeted Mailings
Upvote optimization
Influencers
Exclusivity Hack
Targeted Campaign
Premium Features
Influencer
Engagement
Targeted mailings
Product & Features
Influencer Reviews
Targeted blogger
campaign
Influencer engagement
Celebrity Endorsement
Community-driven
engagement
Feature
Enhancements
Brand Alliances
Platform &
engagement
In-app
Milestones
September
2014
December
2014
March
2015
September
2015
December
2015
March
2016
Launch iPhone
App Beta
Feedback from
Entrepreneur
Beta Testers
Launch
Webservices Beta
– 30 users
Launch iPhone
App – Product
Hunt
Launch
Webservices &
API
10,000 Users
Conclusions
Amazing opportunity in a data-driven startup, valuable data & platform
• ‘Identity-data’ focused
• App, Webservices & API
• Simple Business Model
• Awesome Team
• Effective go-to-market / Growth strategy
• Huge Marketplace
• Bespoke value in sub-markets
• Great opportunity!
Funding
Bootstrapped by the Founders through MVP and first 12 months
Seeking $1.2M in Seed Funding
• Target Close by EOQ3
• 20% stake
• Common, voting shares
• Delaware Company
• California business, Montreal development sub.
Be in Touch
http://gnito.me
@gnitome
Robb Miller
robb@gnito.me
@legalhacks
604.785.1224
Jung
To become — in Jung’s terms — individuated, to live as a
released individual, one has to know how and when to put
on and to put off the masks of one’s various life’s roles…
The aim of individuation requires that one should find and then
learn to live out of one’s own centre, in control of one’s for and
against. And this cannot be achieved by enacting and responding
to any general masquerade of fixed roles.

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Gnito Investor Deck

  • 1. @gnitome gnito.me robb@gnito.me 604.785.1224 Turn the Internet into your own personalized CRM
  • 2. Summary iPhone App – identity data (search & manage) - Technology: RESTful API: cascading identity search & structuring - Brand-facing webservices & API (HR, Risk Management, others) - find me: - got the maker bug (please see #makerjourney blog series) - building Gnito: digital narrative tools for everyone
  • 3. Problem - managing multiple social identities - meeting people in our mobile world - mobile people search - Network and audience silofication
  • 4. Digital Personas - Meet Maria (or Jack, or you/me) - Multiple social identities - meet people, aspirational - want to safely send tailorable personas / contact info
  • 5. Solution Connect seamlessly with people and influencers around you on any platform you choose Mobile Identity Toolkit
  • 6. Social Superpowers - Instant, tailorable, digital cards - Multiple Personas, complete control - Geo- & Social- Influencer Database
  • 7. Product Discover Be discovered Total Control Seamless intros Influencer Database & Cascading search Complete editability of your personal data Create and use multiple personas from any platform Simple & Safe
  • 8. Technology • Identity Schema • Cascading Search • Influencer Database NODE.JS API Phone App Audience Intelligence I.A.A.S
  • 9. Gnito For Business • Audience Intelligence • Turn SMM into CRM • Insanely Fast • Powerful and actionable • 300 - 500% growth using our product in weeks
  • 10. API & Webservices - Audience Intelligence Dashboard - Relevancy tools for cross-platform social engagement - Bespoke deployments – ‘Intelligence as a Service.’ - Risk management - Human Resources - Venture Investing - Shareholder Relations
  • 11. Business Model Audience Intelligence I.A.A.S In-App $.99/3mo SaaS $19/49/189/mo IaaS $tailored In-App / Webservice SaaS / Premium IaaS Intelligence as a Service   Premium services for value-driven customers Phone App
  • 12. Market 6.8B 2.5B 1.3B Identity ToolKit Audience Intelligence Intelligence as a Service App & Related Services Webservices & API Bespoke deployments
  • 13.
  • 14. Dev Team Robb Miller Founder, data, story, PM, biz dev Oskar Grande CTO, Node, Mongo, Ninja Curtis McEnroe Montreal dev, Node, Reddis, other Guarana Technologies iOs deployment
  • 15. Biz Team Edyta Niemyjska Community, Content, GrowthHacks You?Josiane Dufour Finance, Content, Community Jessica Lee Photography, Personal Branding, Communications
  • 16. Launch Strategy App Store - Product Hunt - Aug 15 Fundable - Sep 15 Go-to-Market Strategy itemized next..
  • 17. Growth Strategy Product Hunt Launch Women Entrepreneurs Tech Bloggers, Inbound Community Building Focused Campaign Influencer Database Exclusive offer Targeted Mailings Upvote optimization Influencers Exclusivity Hack Targeted Campaign Premium Features Influencer Engagement Targeted mailings Product & Features Influencer Reviews Targeted blogger campaign Influencer engagement Celebrity Endorsement Community-driven engagement Feature Enhancements Brand Alliances Platform & engagement In-app
  • 18. Milestones September 2014 December 2014 March 2015 September 2015 December 2015 March 2016 Launch iPhone App Beta Feedback from Entrepreneur Beta Testers Launch Webservices Beta – 30 users Launch iPhone App – Product Hunt Launch Webservices & API 10,000 Users
  • 19. Conclusions Amazing opportunity in a data-driven startup, valuable data & platform • ‘Identity-data’ focused • App, Webservices & API • Simple Business Model • Awesome Team • Effective go-to-market / Growth strategy • Huge Marketplace • Bespoke value in sub-markets • Great opportunity!
  • 20. Funding Bootstrapped by the Founders through MVP and first 12 months Seeking $1.2M in Seed Funding • Target Close by EOQ3 • 20% stake • Common, voting shares • Delaware Company • California business, Montreal development sub.
  • 21. Be in Touch http://gnito.me @gnitome Robb Miller robb@gnito.me @legalhacks 604.785.1224
  • 22. Jung To become — in Jung’s terms — individuated, to live as a released individual, one has to know how and when to put on and to put off the masks of one’s various life’s roles… The aim of individuation requires that one should find and then learn to live out of one’s own centre, in control of one’s for and against. And this cannot be achieved by enacting and responding to any general masquerade of fixed roles.