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Experience design & Data


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Design and Data for crafting better human experiences

Published in: Design
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Experience design & Data

  1. 1. Experience Designing & Data by: Shaheena Attarwala | @RuthlessUx Head of Design | Wigzo Technologies
  2. 2. Designing an Experience in the Physical World V/s Designing an experience in the Digital World
  3. 3. Q1) What is the goal of a user when they choose to use our product? Q2) How well are we delivering that experience to them? Mall vs Ecommerce
  4. 4. Q1) What is it that people want to accomplish when they use our product? Q2) How well are we delivering that experience to them? Mall vs Ecommerce
  5. 5. B2C Data for Enhancing Customer Experience Spotify Case Study : 2014 Spotify is a streaming music service
  6. 6. A movie theater experience : A Big Change
  7. 7. A movie theater experience : A Big Change
  8. 8. B2B Data for Decision making Wigzo Case Study Wigzo is a an intelligent Analytics + Communications platform. Analytics married machine learning and had a baby called Automation. It bring elements of pure play User Profile analytics, and allow Brands to personalise in 1:1 economy, rather than buckets and segments.
  9. 9. Informed Decisions
  10. 10. Results
  11. 11. Data Crafts & Paves a way for Human Experience Design & Deliver Personalize Experience
  12. 12. Data Driven Design Data Informed Design Data Aware Design * Success Metrics
  13. 13. Top 10 Most Dangerous States In India 2017 State Crime per 1,00,000 persons Kerala 723.3 Madhya Pradesh 350.8 Assam 321.8 Haryana 310.2 Telangana 290.7 8. Maharashtra - 233
  14. 14. Takeaways 1.  Data is used to Craft Human Experiences 2.  Sometimes data does have the answer and sometimes it doesn’t 3.  Defining precise success metrics to measure outcome for business Thank you! Shaheena Attarwala | @RuthlessUx