Is Your Organization Ready for an IBM Power i (AS/400) Digital Transformation?

1. API400
Digital Transformation
USE CASES

2. Digital Transformation in Manufacturing
2
Solution
Implement an API Management solution
that provides:
• A secure messaging environment
between the auto manufacturer and the
partners.
• An easy to use developer portal
• Extensive real-time analytics to better
understand customer behavior and
usage patterns
Result
• Launched new service utilizing
sensor data from the car, GPS
coordinates and roadside service
stations to minimize breakdowns
and locate nearby repair facilities
• Generated multiple customer
testimonials that helped increase
dealer traffic by 8%
Business Challenge
• Create additional sticky services for auto owners
• Expand the ecosystem for dealers and partners including road
service and hospitality brands.
• Generate higher dealer traffic volume
Types of APIs
• Location based services
• Sensor data to warranty systems
• Alerts to dealers
• Service record access
• Google Maps: GPS location mapping
• GM OnStar: vehicle diagnostics online monitoring while you drive
• BMW Connected Drive: intelligent emergency call for assistance
Examples of Apps
• Google Maps: GPS location mapping
• GM OnStar: vehicle diagnostics online monitoring while you drive
• BMW Connected Drive: intelligent emergency call for assistance

3. Digital Transformation in Insurance
3
Business Challenge
• Streamline claims processing for cost reduction
• Improve customer satisfaction by speeding up claim resolution
• Grow customer base
Implement an API Management solution that does the following:
1. Exposes customer policy information on mobile devices
2. Enables claims adjustors to include images of claim to verify damage estimate.
3. Includes select repair partners to exchange data for fast resolution
Solution
Result
• Eliminated paper based claims and reduced processing time by 3 days
• Customers had the option of having the claim check direct deposited to
their banking account
• Overall Customer Satisfaction rating improved significantly and then used
as central marketing theme

4. Digital Transformation in Supply Chain
4
Business Challenge
• Streamline procurement process when on-boarding new trading partners
• Minimize reliance on VANs (Value Added Networks) to reduce costs
• Maintain accurate real-time location and inventory usage data
Implement an API Management solution that provides:
1. A secure/encrypted environment for maintaining and transmitting sensitive
purchasing data
2. An easy to use developer portal
3. Extensive real-time analytics to better understand location and usage patterns
Solution
Result
• Eliminated need for sending and receiving purchase order and invoice
documents for new vendors
• Provided catalog access and “shopping cart” order process
• Generated extensive analytics tracking individual products for location, shelf
life and consumption statistics

5. Digital Transformation in Retail
5
Business Challenge
• High cost of sale due to reliance on retail stores
• No participation of external, web-based /mobile markets
• Limited access to customers in locations without store-fronts
Implement an API Management solution that:
• Publish APIs targeting content aggregation providers
Solution
Result
• Increased revenue via participation in external markets
• Increased profitability by closing under-performing stores
• Established differentiation in external markets by providing same day
fulfillment (via storefronts)

6. Digital Transformation in Travel & Transportation
6
Business Challenge
Implement an API Management solution that:
• Publish APIs targeting content aggregation providers
Result
• Increased revenue via participation in external markets
• Increased profitability by closing under-performing stores
• Established differentiation in external markets by providing same day
fulfillment (via storefronts)
• Increase revenue from in-flight services.
• Improve customer satisfaction for passengers riding in economy
class
• Combine travel information from partners in an easy to use app.
Solution
Implement an API Management
solution that provides:
1. An easy to use developer portal to
create effective apps
2. Establish a partner ecosystem to
combine customer specific info
3. Extensive real-time analytics to
better understand customer
behavior
• Created an app that incorporates
travel info combined with map mash
up
• Economy passengers can now pre
order food and beverage up to 2
hours before the flight which has
increased in flight revenues by 6% in
early trials.
• Partner reservation data access
• Inventory look up and order processing for airline caterers.
• Aircraft services list (i.e. Wi-Fi on board) and order processing
before boarding
• Access to map sources
• Google Maps: for directions once on
the ground
• Tripit: for aggregating travel
information
• Pizza Hut: food ordering and
payment processing
Types of APIs Example of Apps

7. © 2013 IBM Corporation
Business Challenge
Solution Result
Types of APIs Example Apps
• Manage partner ecosystem leading up to major a movie release
• Control ticket distribution for selected premier venues
• Effectively manage IT infrastructure for cyclical demand loads
• Implement an API Management
solution that provides:
1. An easy to use and access
developer portal for partners
2. Traffic management to control
demand for access to ticket
outlets
3. Scalable cloud based
infrastructure to meet demand
• Ticket purchase
• Product placement promotions
• Access to sound track recordings
• Tiered access (i.e. gold, silver, bronze etc.)
• Launched new developer portal for
partners to add tie in promotions
for new movie releases
• Smoothed message traffic and
incorporated a tiered access
program for high value customers
• Augmented an on premise
implementation with on-demand
cloud expansion as needed.
• Moviefone pre-release ticket ordering
• ComingSoon.net: movie trailers and
latest news on stars
• Sony Pictures Brand Placement on
YouTube, webpages etc.
Media & Entertainment: API Use Case

8. Telecommunications Co.
Powered by API Economy
THE BUSINESS NEED
Make the API economy the
new channel to market.
Phased approach starting internally,
moving to partner and eventually public
APIs.
Internally meet demand for opportunities
within the organization across mobile,
resourcing, networks, applications,
business functions and processes.
Deliver on business development
opportunities with customers and
partners.
Inspire local and worldwide community
of application developers to create new
profit opportunities.
THE SOLUTION
MoveintotheAPIeconomy
usingIBMAPIConnect
starting internally and
moving outward.
Provide self service automation for
customers (e.g. Activation). Provide
service request APIs for business
customers. Reduce service desk
requests to save costs.
Offer Pre-paid mobile top-up APIs to
partners. Bank customers can top-up
from the Banking mobile app. Drive a
new revenue channel.
Support new enrollment, entitlement,
and account management for online
streaming TV service.
Provide Telecommunications as-a-
service. A government initiative for
providing and purchasing
communication and connectivity
solutions.
8

9. Airline
Powered by API Economy
THE BUSINESS NEED
Needed to control partner
access to internal assets.
The airline has been providing flight
information system to its partner airlines,
but they have not been able to meet the
partners' demand for customizing and
branding the user interface. They
needed a way to give partners the
freedom to customize the user interface
by self service.
The airline already had APIs for their
own internal use, but could not provide it
to partners because the access was not
controlled.
THE SOLUTION
IBMAPIConnect provides
managed and secure
access to airline assets.
The airline has adopted IBM API
Connect on cloud as a frontend to their
existing APIs, to add the necessary
layer of control. They can now visualize
the amount of calls that they receive
from each of their partners giving them
better insight to their service usage.
9

10. Worldwide Hotel Chain
Powered by API Economy
THE BUSINESS NEED
APIs have become table
stakes for partnering in
the Travel and
Transportation industry.
Online travel search tools (e.g. Orbitz,
Expedia, etc.) expect to access hotel
information via APIs
Creating core partnerships with specific
airlines and car services required API
access to hotel data and transactions.
THE SOLUTION
IBMAPIConnect will enable
them to simplify access to
data and transactions for
internal and external
developers.
Developers at online search tools can
quickly and securely sign up and
consume APIs using the developer
portal using a self service approach.
Internal mobile developers can also
speed delivery of their applications
through self service access to the APIs
through the IBMAPIConnect portal.
APIs provide necessary access to the
data and transactions while API
management ensures the security and
controls around API usage.
10

11. Thank you
Is Your Organization Ready for an IBM Power i (AS/400) Digital
Transformation?
Schedule your free demo and try the API 400
Anoop Goyal
+1-917-267-8737
anoop.goyal@ableone.com
anoop.goyal@tekmonks.com