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INFOGRAPHICS
SO WHY INFOGRAPHICS? 
 Traditionally students had created a poster as part of a multimodal 
research task 
 Historically students used a mix of excel charts and tables 
 They explained their findings in a presentation to the class 
 But often their posters were not creative & could not be understood without a 
detailed explanation 
 Infographics are widely used in the news, magazines, advertising 
and shared through social media
HOW TO CREATE AN 
INFOGRAPHIC 
Identify purpose and features 
Analyse layout 
Evaluate effectiveness of presentation 
Make individual components
Source: http://inspiredm.com/30- 
infographics-about-infographics/
Key aims for infographics 
• Easily understood visualisation of data 
• Clear ‘story’ of information 
• Appreciation for interrelationship between different 
aspects of information e.g. 
– evidence of a problem 
– cause and effect 
– solutions
Source: 
http://classroom21.ncdpi.wiki 
spaces.net/What+is+an+Infog 
raphic%3F
Caveat 
• We are NOT expecting you to be graphic designers 
• We ARE expecting that you research evidence and 
present it in an interesting, informative and economic way
Let’s look at some 
general infographics… 
Where is your eye drawn first? 
What is the story? 
What do you learn?
Watch the next slide for 10 seconds
Source: 
http://www.michaelsc 
holl.net/campaigns/sh 
ark-campaigns/save-our- 
seas-foundation-- 
.html
What was it about? 
• Where was your eye drawn first? 
• What was the story? 
• What did you learn? 
• Was it effective?
Watch the next slide for 10 seconds
Source: 
http://www.designinfograp 
hics.com/other-infographics/ 
water-down-the- 
embarrassing-lack-of-clean- 
water-access-in-the-world
What was it about? 
• Where was your eye drawn first? 
• What was the story? 
• What did you learn? 
• Was it effective?
How was the water infographic better than the 
shark infographic? 
• Clear path for reader to follow 
• Use of interesting effective water graphics 
– Waterdrop used as a pie chart 
– Glasses of water quickly conveyed message 
– 1 in 6 people picture effective communication of $1.1 billion 
people 
• How could it be improved? 
– Less text on the right hand side 
– Other ideas?
Select the graphic you think is the 
most effective on the next slide …. 
Be ready to explain why ….
Source: 
http://www.google.com.au/url?sa=i&rct=j&q=&esr 
c=s&source=images&cd=&docid=YUkpXCdATMAil 
M&tbnid=9KSomSfLuYDDdM:&ved=0CAEQjxw&url 
=http%3A%2F%2Fvisual.ly%2Fpower-holiday-consumer& 
ei=fEIhU4THPM2CkgXd3oHICw&bvm=b 
v.62922401,d.dGI&psig=AFQjCNGO- 
4IOn7zPCK0651xb8B90wLFd5w&ust=13947750350 
16659
What other pictures could have been 
used on the next Infographic?
https://www.mint.com/blog/tre 
nds/the-tiger-woods-economy/? 
display=wide
Critique the next infographic … 
write your ideas on your word document ….
The good 
things 
• Lots of 
different ways 
to present 
data 
Things to 
improve 
• Needs a guide 
for your eye … 
• Where should 
you start? 
• What path 
should you 
follow? 
Source: 
http://visual.ly/get-facts- 
canadian-seal-slaughter
Key things to think about for your assignment 
… 
1. Title and snapshot 
2. What are my guiding questions from the graphic 
organiser? 
3. How will I represent the data? What images will I 
use? 
4. What path do I want the reader to take through my 
visualisation? 
5. How do I make sure I focus on the Consumerism 
aspects?
Tips for design 
• Video - http://vimeo.com/29684853
Considerations 
Colour – can show correlation 
Size – can show quantity 
Orientation – can show trends or perspectives
How could you show 20% of 
USA graduates are 
unemployed? 
OR 
20% 
80% 
unemployed employed
Graphics of Causes
Graphics of Effects 
How else could you 
represent the data in this 
table? 
Your Turn …
Graphs don’t have to be boring 
What is the key 
message from this 
graph ? 
What are the 
infographic 
techniques used 
here? 
1. 
2. 
3. 
Source: 
http://www.edudemic.com/w 
hy-it-pays-to-earn-a-higher-degree- 
infographic/
The limit is your imagination but 
be careful …. 
What’s the problem with these infographics? 
• The sand in the hourglass does not reflect the % 
• There is no scale on either axis of the map graphic
Food waste 
• http://www.youtube.com/watch?v=QUt5JP5mwJo
To make a start… 
1. Decide what data/information to show 
– Research evidence 
2. Decide on a suitable colour scheme (2-5 
colours) 
3. Find appropriate images/graphics. 
4. Start composing.
Pick a statistic and make an 
infographic element out of it 
Remember … it needs to quickly communicate information in an interesting way 
http://www.statisticbrain.com/valentines-day-statistics/

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Infographics

  • 2. SO WHY INFOGRAPHICS?  Traditionally students had created a poster as part of a multimodal research task  Historically students used a mix of excel charts and tables  They explained their findings in a presentation to the class  But often their posters were not creative & could not be understood without a detailed explanation  Infographics are widely used in the news, magazines, advertising and shared through social media
  • 3. HOW TO CREATE AN INFOGRAPHIC Identify purpose and features Analyse layout Evaluate effectiveness of presentation Make individual components
  • 5. Key aims for infographics • Easily understood visualisation of data • Clear ‘story’ of information • Appreciation for interrelationship between different aspects of information e.g. – evidence of a problem – cause and effect – solutions
  • 7. Caveat • We are NOT expecting you to be graphic designers • We ARE expecting that you research evidence and present it in an interesting, informative and economic way
  • 8. Let’s look at some general infographics… Where is your eye drawn first? What is the story? What do you learn?
  • 9. Watch the next slide for 10 seconds
  • 10. Source: http://www.michaelsc holl.net/campaigns/sh ark-campaigns/save-our- seas-foundation-- .html
  • 11. What was it about? • Where was your eye drawn first? • What was the story? • What did you learn? • Was it effective?
  • 12.
  • 13. Watch the next slide for 10 seconds
  • 14. Source: http://www.designinfograp hics.com/other-infographics/ water-down-the- embarrassing-lack-of-clean- water-access-in-the-world
  • 15. What was it about? • Where was your eye drawn first? • What was the story? • What did you learn? • Was it effective?
  • 16.
  • 17. How was the water infographic better than the shark infographic? • Clear path for reader to follow • Use of interesting effective water graphics – Waterdrop used as a pie chart – Glasses of water quickly conveyed message – 1 in 6 people picture effective communication of $1.1 billion people • How could it be improved? – Less text on the right hand side – Other ideas?
  • 18. Select the graphic you think is the most effective on the next slide …. Be ready to explain why ….
  • 19. Source: http://www.google.com.au/url?sa=i&rct=j&q=&esr c=s&source=images&cd=&docid=YUkpXCdATMAil M&tbnid=9KSomSfLuYDDdM:&ved=0CAEQjxw&url =http%3A%2F%2Fvisual.ly%2Fpower-holiday-consumer& ei=fEIhU4THPM2CkgXd3oHICw&bvm=b v.62922401,d.dGI&psig=AFQjCNGO- 4IOn7zPCK0651xb8B90wLFd5w&ust=13947750350 16659
  • 20. What other pictures could have been used on the next Infographic?
  • 22. Critique the next infographic … write your ideas on your word document ….
  • 23. The good things • Lots of different ways to present data Things to improve • Needs a guide for your eye … • Where should you start? • What path should you follow? Source: http://visual.ly/get-facts- canadian-seal-slaughter
  • 24. Key things to think about for your assignment … 1. Title and snapshot 2. What are my guiding questions from the graphic organiser? 3. How will I represent the data? What images will I use? 4. What path do I want the reader to take through my visualisation? 5. How do I make sure I focus on the Consumerism aspects?
  • 25. Tips for design • Video - http://vimeo.com/29684853
  • 26. Considerations Colour – can show correlation Size – can show quantity Orientation – can show trends or perspectives
  • 27. How could you show 20% of USA graduates are unemployed? OR 20% 80% unemployed employed
  • 29. Graphics of Effects How else could you represent the data in this table? Your Turn …
  • 30. Graphs don’t have to be boring What is the key message from this graph ? What are the infographic techniques used here? 1. 2. 3. Source: http://www.edudemic.com/w hy-it-pays-to-earn-a-higher-degree- infographic/
  • 31. The limit is your imagination but be careful …. What’s the problem with these infographics? • The sand in the hourglass does not reflect the % • There is no scale on either axis of the map graphic
  • 32. Food waste • http://www.youtube.com/watch?v=QUt5JP5mwJo
  • 33. To make a start… 1. Decide what data/information to show – Research evidence 2. Decide on a suitable colour scheme (2-5 colours) 3. Find appropriate images/graphics. 4. Start composing.
  • 34. Pick a statistic and make an infographic element out of it Remember … it needs to quickly communicate information in an interesting way http://www.statisticbrain.com/valentines-day-statistics/