Technology used in tourism marketing

1. measuring return.
Technology used in Tourism
marketing
AMALDAS KH

2. Traditional technologies in tourism
marketing
• Mass Media
• Out-of-Home
• Print Media

3. • Distance has become less of an obstacle
• Customer service is faster, more accurate, and more personalized
• Key decision can be reached more easily
• Sales and marketing costs can be reduced
• Customers can reach you, and be reached, through social media
Importance of Technology in Tourism Marketing

4. • Mass media is best described as the use of channels that
reach very large markets. Examples include national
newspapers and radio or television advertising.
• The immediate advantage of using mass media is the ability
to reach multiple target markets in significant numbers.
Disadvantages include the high expense and difficulty in
effective target marketing and measuring return.
MASS MEDIA

5. OUT-OF-HOME
• Out-of-home (OOH) channels refer to four major categories:
billboards, transit, alternative outdoor, and street furniture.
• OOH advertising plays an important role in the tourism and
hospitality industry as it provides an opportunity to inform
travellers in unfamiliar territory.
• Transit advertising includes airports, rail, and taxi displays.
Alternative outdoor refers to arenas, stadiums, and digital
media. Street furniture includes bus shelters, kiosks, and
shopping malls.

6. Print Media
• Print media includes newspapers, magazines, journals, and
directories.
• There is an increased trend away from traditional purchased
print advertising toward editorial features, as these are more
trusted by consumers.

7. Current technologies in Tourism
marketing
• Email Marketing
• Pay per Click Marketing
• Social Media Marketing
• Digital Marketing
• Viral Marketing

13. Latest technologies in Tourism
Marketing
• Virtual Realiity
• Augmented Reality
• Artificial Intelligence
• R-Tourism

18. Thank you….