Presentation on College of DuPage Office of Student Life social media use to the Illinois Community College Student Activities Association (ICCSAA)

1. ICCSAA Social Media Conversation
& Share
Thursday, June 9, 2016 | Facilitated by Stephanie Quirk, College of DuPage

2. Agenda
 Social media basics
 Current trends
 Exploring the platforms
 Management strategies
 Share best practices
 Q&A

3. Social Media Basics
 1997: 1st Social networks appeared
 2002: Rise of sites connecting established
social networks
 2003: Myspace launched
 2004: Facebook launched
 2006: Twitter launched
 2008: Facebook overtakes Myspace
 2010: Instagram launched
 2011: SnapChat launched

4. Current Trends
Global
USA
Millennials

5. Leading social networks worldwide as of April
2016, ranked by number of active users
(in millions)
Source: Facebook; We Are Social; WhatsApp; Twitter; Tumblr; LinkedIn; Google; ID 272014
Note: Worldwide; as of April 18, 2016; social networks and messenger/chat app/voip included
1,590
1,000
900 853
697 640
555
400
320 300 300 249 222 215 200
122 100 100 100 100 100
Facebook
WhatsApp
FacebookMessenger
QQ
WeChat
QZone
Tumblr
Instagram
Twitter
BaiduTieba
Skype
Viber
SinaWeibo
LINE
Snapchat
yy
VKontakte
Pinterest
BBM
LinkedIn*
Telegram
Numberofactiveusersinmillions
Further information regarding this statistic can be found on page 8.

6. Social media awareness in the United States as
of February 2016
Source: Edison Research; Triton Digital; ID 410793
Note: United States; January to February 2016; 12 years and older; 2,001 Respondents
93%
87%
83%
71%
63%
57%
52%
50%
45%
45%
32%
30%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Facebook
Instagram
Pinterest
LinkedIn
Vine
Kik
Percentage of U.S. population
Further information regarding this statistic can be found on page 8.

7. Most popular social media apps of Millennials
in the United States as of June 2014,
sorted by reach
Source: comScore; ID 266280
Note: United States; June 2014; 18 to 34 years
75.6%
43.1%
32.9%
23.8%
18% 17.9%
10.7%
6.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Facebook Instagram Snapchat Twitter Google+ Pinterest Vine Tumblr
Penetrationrate
Further information regarding this statistic can be found on page 8.

8. Exploring the Platforms

9. Facebook
 Post via web & mobile
 Ideal posting frequency:
1-2 per day / 5-10 per week
 Visibility depends on:
The post type
The total number of comments
and likes on a post
How post was submitted

10. Facebook
The algorithm loves …
 Posts with lots of comments, likes, shares
 Post types that users prefer (e.g., link,
photo, video, or status update)
 Posts that reference a trending topic
 Posts that tag other pages within the text
 Posts that are liked or commented on by
one’s friends
 Posts from pages with complete profile
information
The algorithm is not too keen on …
 Clickbait or like-baiting
 Frequently circulated content and
repeated posts
 Posts that include spammy links
 Text-only status updates from pages
 Posts that are frequently hidden or
reported (a sign of low quality)
 Posts that contain the words “like,
comment, or share”
 Posts that are classified as memes

11. Facebook
 Useful / Built-in tools:
Robust analytics
Easy mobile management
using “Pages” app

13. Facebook
College of DuPage Lessons Learned (Jan 1 – May 31, 2016):
 Original Follower Count: 2,208
 Current Follower Count: 2,344
 Most activity: Any time someone / club page is tagged
 Most Likes: Students #ThankfulThursday, #TipTuesday
 Second Most Likes: Funny Memes, #FridayFeature
 Least Activity: #WhatsUpWednesday

14. Facebook
Recommendations:
 Make your posts timely and relevant
 Build credibility and trust with your audience
 Ask yourself, “Would people share this with their friends or recommend it
to others?”
 Think about, “Would my audience want to see this in their News Feeds?”

15. Instagram
 Post via mobile
 Ideal posting frequency:
1-2 per day
 Visibility is not restricted
No drop-off with increased
post frequency but you must
keep up frequency to meet
follower expectations

16. Instagram
 Very visual
 Photos & short videos
 Hashtag friendly
 Cannot post links in captions
 Links work in profile

17. Instagram
College of DuPage Lessons Learned (Jan 1 – May 31, 2016):
 Original Follower Count: 161
 Current Follower Count: 269
 Most activity: Students in action @ events & activities
 Most Likes: Students #ThankfulThursday, #TipTuesday
 Second Most Likes: Funny Memes
 Least Activity: Informational Pictures, #WhatsUpWednesday,
#FridayFeature

18. Instagram
Recommendations:
 Be consistent with your posts – establish routine
 Get noticed by being nice – like & interact
 Edit outside of Instagram – sometimes built-in filters are too harsh
 Go outside – adds variety
 Get chatty – use hashtags, encourage students to hashtag, host contests, respond to
comments
 Be smart about hashtags – keep relevant, use sparingly in original post, create a
comment to add applicable hashtags
 Fill out your profile – short & sweet
 Track stats – identify popular content and post times

19. Twitter
 Post via web & mobile
 Ideal posting frequency:
3-5 per day
 Visibility is not restricted
 More posts = more engagement
 Short lifespan (18 min)

20. Twitter
 Ruled by 140 characters
 Hashtags, hashtags, hashtags
 Links are currently counted in
tweet character count (23) but this
will soon change!
 Adding photos, links and videos
creates more retweets

21. Twitter
College of DuPage Lessons Learned (Jan 1 – May 31, 2016):
 Original Follower Count: 986
 Current Follower Count: 1,018
 Most activity: #ThankfulThursday, #TipTuesday
 Most Retweets and Likes: Students featured in #TT and #TT
 Second Most Retweets and Likes: Funny Memes
 Least Activity: #WellnessWednesday, #ThursdayThoughts

22. Twitter
Recommendations:
 Put authenticity before marketing
 Use hashtags
 Do not auto-post like a RSS newsfeed
 Use photos, links, videos to boost interactions
 Be nice - participate by liking, retweeting, and quoting
 Know the difference between a @reply and a @mention
 Follow back & reply to messages

23. SnapChat
 Post via mobile
 2016 = Year of SnapChat
 Create photo & video stories
 Deletes images and videos from a
recipient’s phone within ten
seconds; every shot is ephemeral
(screenshots are possible)

24. SnapChat
 Most popular in the 20-25
millennial age range
 Has more than 100 million daily
active users
 77% percent of traditional-age
college students use Snapchat
every day

25. SnapChat
From novice to know-how in five easy steps
 Attend a campus event and open your Snapchat app.
 Take a photo. Once you've got your picture, look for the "T" at the top of your screen. Touch it,
then type the name of the event to let your followers know what is happening. Add this first
snap to your story by touching the small square with a plus symbol inside it at the bottom of
the screen.
 Take a video by pressing and holding the same button you used to take a photo. Move the
camera slowly from left to right so your audience can experience the event's sights and
sounds. Add it to your story.
 Take another photo. This time, add a line of text that summarizes the event, points viewers to
more information, or thanks the audience for watching. Add it to your story.
 You're done! With a beginning, middle, and end, you have created a Snapchat story.

26. SnapChat
Recommendations:
 Sign up for your own account. Learn to use the app and play around before you send snaps
from an institutional account.
 Check your ego at the door. Users value authenticity and will not tolerate promotions.
 Post to create value, not derive value. This practice is true on every social platform but even
more so on Snapchat.
 Authenticity is not for the faint of heart. If you're squeamish about R-rated material and "to be
honest" (TBH) comments that are very honest, well, you've been warned.
 Develop a strategy for responding to the snaps you receive. Be prepared to snap students back.
 Use a stylus. If you don't draw and write on photos when you use Snapchat, you're missing
out.

27. Management Strategies
 Strategizing & planning posts
Involving students
Fun ideas
 Using third party sites
 Getting started

28. Management Strategies
Creating a social media strategy
 Asking the right questions…
 Idealware Guide
http://www.idealware.org/sites/
idealware.org/files/IW_SMDECI
SIONGUIDE9913.pdf

29. Management Strategies
Sample calendar for planning
 Completed 1-2 weeks in advance
 Includes:
Each day
Set hashtags
Space for each platform
 Posts scheduled by student staff
 Posts approved by staff

30. Management Strategies
Involving Students
 Work with student(s) to create strategy
 Twitter, SnapChat, and Instagram takeovers
 Great examples:
https://www.insidehighered.com/blogs/studen
t-affairs-and-technology/twitter-snapchat-
and-instagram-takeovers
 How to vet social media champions:
http://social.wvu.edu/get-involved/snapchat-
takeover-tuesday
 Facebook Live:
https://www.facebook.com/facebookmedia/be
st-practices/live
Fun Ideas
 Using fun celebration days and hashtags
 #NationalPetDay, #NationalCoffeeDay,
#TalkLikeaPirateDay, #NationalDonutDay
 Purchasing Geo-filters on SnapChat
 Great tutorial:
http://www.socialmediaexaminer.com/how-to-
create-a-snapchat-geofilter-for-your-event/
 Contests & Giveaways
 Swag giveaways, movie tickets, Six-Flags tickets

31. Management Strategies
 Free third party sites
Hootsuite, free & paid
FB, Twitter, Instagram
Tweet Deck, free
Twitter
Buffer, free & paid
FB, Twitter

32. Management Strategies

33. Management Strategies

34. Management Strategies
Hootsuite Facebook Report Hootsuite Twitter Report

35. Management Strategies
Getting started tips
 Complete worksheets from Idealware to answer big questions
 Practice on the platforms
 Gather team to implement
 Reach out to other areas of your institution operating accounts
 Start small and build

36. Best Practices / Q&A
 What are your successes and best
practices?
 Share tips & tricks!
 Do you campuses have
institution-wide committees that
coordinate social media efforts?

37. Thank You!
Stephanie Quirk
 quirks@cod.edu | 630-942-2647
 @stephsquirks
College of DuPage
Office of Student Life
 facebook.com/codstudentlife
 twitter.com/codstudentlife
 Instagram: @codstudentlife
 SnapChat: codstudentlife

38. Resources
 Facebook Groups: #HigherEdSocial, Student Affairs Professionals (high volume)
 Hashtags:
 #HESM (Higher Education Social Media Managers)
 #SAChat & #SATech (Student Affairs Chat & Student Affairs Technology)
 #EdTech (Technology in Education)
 Websites:
 Hootsuite Tutorials: https://hootsuite.com/podium
 Colorado State “Do’s & Don’ts: SnapChat
http://social.colostate.edu/2016/02/18/snap-this-not-that/

39. References
 10 Twitter Tips for Higher Education. (n.d.). Retrieved June 07, 2016, from http://www.universitybusiness.com/article/10-twitter-
tips-higher-education
 CASE - Snap Into Snapchat. (n.d.). Retrieved June 07, 2016, from
http://www.case.org/Publications_and_Products/2016/March_2016/Snap_Into_Snapchat.html
 comScore. (n.d.). Most popular social media apps of Millennials in the United States as of June 2014, sorted by reach. In Statista
- The Statistics Portal. Retrieved June 7, 2016, from http://www.statista.com/statistics/266280/social-media-apps-us-millennials/.
 Edison Research. (n.d.). Social media awareness in the United States as of February 2016. In Statista - The Statistics Portal.
Retrieved June 7, 2016, from http://www.statista.com/statistics/410793/us-social-media-awareness/.
 Frink, W. (2014). 8 Ways to Get the Most Out of Instagram. Retrieved June 07, 2016, from
https://www.entrepreneur.com/article/232219
 Lee, K. (2014). Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. Retrieved June 07,
2016, from https://blog.bufferapp.com/facebook-news-feed-algorithm
 Lee, K. (2015). Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips. Retrieved
June 07, 2016, from https://blog.bufferapp.com/how-often-post-social-media
 The Nonprofit Social Media Decision Guide. (n.d.). Retrieved June 07, 2016, from http://www.idealware.org/reports/nonprofit-
social-media-decision-guide?key=61477024
 We Are Social. (n.d.). Leading social networks worldwide as of April 2016, ranked by number of active users (in millions).
In Statista - The Statistics Portal. Retrieved June 7, 2016, from http://www.statista.com/statistics/272014/global-social-networks-
ranked-by-number-of-users/.