For more than 20 years, Duarte has developed visual stor.docx

For more than 20 years, Duarte has developed visual stories for
the world’s leading corporate brands, thought leadership
forums, and an Academy
Award-winning documentary.
Now they bring you…
FIVE RULES FOR CREATING GREAT PRESENTATIONS
To view this presentation, first, turn up your volume and
second, launch the self-running slide show.
1
Turn Up Your Volume
FIRST
Launch Self-Running Slide Show
SECOND
To View This Presentation
To view this presentation, first, turn up your volume and
second, launch the self-running slide show.

2
Presentations are a powerful communication medium.
3
For more than 20 years, Duarte has developed presentations…
4

…increase company value,
7
…and propel
8

…global causes.
9
RULES
5
Along the way we’ve discovered…
10

PRESENTATIONS
FOR
CREATING
CHANGING
WORLD
RULES
5
…five simple rules for creating world-changing presentations.
11
TREAT
YOUR
AS
AUDIENCE
KING
The first rule is: Treat your audience as king.
12

Your audience deserves to be treated like royalty. Design a
presentation that meets their needs, not just yours.
13
WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD

ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD
ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
Audiences want to know what you can do for them, why they
should adopt your view, and the steps they need to follow to

take action.
14
$
Give them those things in a clear, easily understandable way…
15

…and you will undoubtedly find favor with the king.
16
SPREAD
IDEAS
AND
MOVE
PEOPLE
2
The second rule is: Spread ideas and move people.
17
BLAH
BLAH

Your audience didn’t show up to read your 60 page on screen
dissertation.
18

They’re there to see you. To be inspired by your message…
19

…and witness the quality of your thought.
20
AN
OTHER
ME
ET
ING
You are not giving your presentation to have another meeting.
You are there to covey meaning.

21
So, consider including imagery that powerfully illustrates your
point.
22
Sometimes moving images can inspire in a way that static slides
cannot. A slow moving animation creates a sense of nostalgia.
23
WHICH

PRODUCT
HAS
IT
ALL?
A sequential build adds a sense of suspense.
24
And a thought-provoking video moves your audience in a way
that can change not only minds, but hearts.
25
HELP
SEE
WHAT
YOU
SAYING
THEM
ARE
3

The next rule is: Help them see what you are saying.
26
Half of the people in your audience are verbal thinkers and the
other half are visual.
27

Combining minimal text with meaningful visuals means that
you’ll reach everyone.
28

Brainstorm graphics that will effectively communicate your
message…
29

FEBRUARY
JANUARY
CANS
RECYCLED
= 1000 CANS

THE
PROCESS
…and replace those words with a picture, chart or diagram.
Then apply a consistent treatment to your graphics to give your
whole presentation a unified look so that your audience is
attracted to, rather than distracted from, your message.
30
PRACTICE
DESIGN
NOT
DECORATION

4
Rule number 4: Practice design, not decoration.
31
As tempting as it is to fill your slides with stuff, often de-
decorating is the best policy.
32

Any writer or designer will tell you that 90% of the creative
process…
33
CMPTR2 Chapter 21: Enhancing a Presentation
1 On Your Own 21-2
On Your Own 21-2
1. Create a new presentation based on
the Five Rules template on
Office.com. (Hint: On the New
screen in Backstage view, click in
the Search box, type Five Rules,
and then click the Start searching
button to the right.)
2. Watch the slide show in Slide Show
view. Note that you do not need to

manually advance the slide show
until most of the slides have
played. Note the five rules as they
are presented so that you can list
them later.
3. In Normal view, examine the
slides, transitions, and animations
used in the presentation. For
example, display Slide 9 in Normal
view, change the zoom level of the
Slide pane by zooming out so that
you can see the end of the plant to
the right of the slide. Click each
object to select it, and then click the
ANIMATIONS tab to see the
animation applied. (Hint: When
Multiple is selected in the
Animation group, more than one

animation is applied to the object.
Try clicking one of the animation
sequence icons. If the Animation
Pane opens, try examining the
settings in it.) Or make the
Transitions tab active, and then in
the Slides tab, click Slides 10
through 14 and note the transition
and effect (on the Effect Options
menu) used for each slide.
4. Create a new presentation, and save
it as Creative Presentations.
5. Type Creative Presentations as the
title and your name as the subtitle.
6. Create a new Slide 2 using the Title
and Content layout, type Tips for
Interesting Presentations as the
title. Then type the five rules given

for creating an interesting
presentation based on the principles
in the Five Rules presentation you
watched.
7. Create a new Slide 3 using the
Section Header Layout. Type
Animation Example as the title.
On Your Own
2 On Your Own 21-2
8. Create three new slides using the
Blank layout.
9. On Slide 4, search for clip art using
the keyword Cybart, and insert one
of the results. Resize it,
maintaining the aspect ratio, so it is
two inches high. Copy the resized

clip to Slides 5 and 6.
10. On Slide 4, apply the Entrance
animation Fly In to the Cybart clip.
11. Use the Add Animation button in
the Advanced Animation group to
add the Motion Path animation
Loops to the clip. Change the start
timing for this animation to After
Previous.
12. Use the Add Animation button
again to add the Exit animation Fly
Out, use the Effect Options button
to change the direction to To Right,
and then change the start timing to
After Previous.
13. On Slide 5, apply the Entrance
animation Fly In to the clip, change
the effect to From Left, and then

change the start timing to After
Previous.
14. Add the Motion Path animation
Shapes, and then change the start
timing to After Previous.
15. Add the Exit animation Fly Out,
and then change the start timing to
After Previous.
16. On Slide 6, apply the entrance
animation Fly In to the clip, change
the effect to From Top, and then
change the start timing to After
Previous.
17. Click the Add Animation button,
and then click More Motion Paths
command below the gallery. In the
Add Motion Path dialog box, in the
Lines_Curves section, click the

Curvy Right animation, and then
click OK. Then change the start
timing to After Previous.
18. Add the Exit animation Fly Out,
change the effect to To Right, and
then change the start timing to
After Previous.
19. In the Slides tab, click Slide 4,
press and hold the Shift key, and
then click Slides 5 and 6. On the
TRANSITIONS tab, in the Timing
group, click the On Mouse Click
check box to deselect it, and then
click the After check box to select
it.
20. Start the slide show from the
beginning, and use the usual
methods for advancing the slide

3 On Your Own 21-2
show. Note that you do not need to
manually advance the slide show
after advancing past Slide 3
(“Animation Example”). (Hint: If
the rest of the presentation does not
advance automatically, return to
Normal view, check that Slides 4, 5
and 6 are set to transition after zero
seconds. Then on Slides 4, 5, and 6,
select the clip, and then on the
ANIMATIONS tab, in the
Advanced Animation group, click
the Animation Pane button to open
the Animation Pane. Click each
item in the Animation Pane, and

make sure the start timing in the
Timing group on the Animations
tab is set to After Previous. The
only animation that should be set to
On Click is the first animation
listed in the Animation Pane on
Slide 4.)
21. Save the presentation, and then
close it.

For more than 20 years, Duarte has developed visual stor.docx

Recommended

Recommended

More Related Content

Similar to For more than 20 years, Duarte has developed visual stor.docx

Similar to For more than 20 years, Duarte has developed visual stor.docx (20)

More from AKHIL969626

More from AKHIL969626 (20)

Recently uploaded

Recently uploaded (20)

For more than 20 years, Duarte has developed visual stor.docx