This document describes Annie, a 25-year-old biology student from Hong Kong, and Paul, the owner of a private hospital in Austria. They both saw an advertisement for AIESEC and an opportunity portal on its website. Annie wanted to find opportunities and Paul wanted to find someone willing to work and develop at his hospital. AIESEC approved their profiles and they were matched. Annie then applied for and was approved by Paul for an internship at his laboratory. AIESEC educated them about the details.

1. Let me
TELL
YOU
the
STORY

2. This is Annie .
She is 25 year old.
She lives in Hong
Kong.
This is Paul .
He is an owner of
private hospital in
Austria.

3. OPPORTUNITY
PORTAL
Each of them saw the
article about AIESEC
and went to the
main website
For
Students
For
employers

4. OPPORTUNITY
PORTAL
Annie decided that she
wants to see if there
is anything for her –
biology student
Paul have a thought that
it would be great to get
a person who is willing
to work for his hospital
and develop himself as
world citizen.

5. OPPORTUNITY
PORTAL
AIESEC approved both of
their profiles and they
could find each other
in Opportunity Portal
For
Students
For
employers

6. After Annie applied
and Paul approved her
as a trainee in his
laboratory, AIESEC
educated them about

7. Meanwhile in
Austria …

8. Kasia,
but wait
GIP in
hospital

9. Kasia,
but wait
GIP in
hospital

10. What needs to
happen
to make that
history?

11. 1. GIP
2. Value proposition
3. system

12. What can an organization gain from this product?
Global Talent host and partner organizations
• Support AIESEC’s values
• Enhance their organization through involving young global top talent, improving their processes or growing their organizational goals.
• Co-create opportunities for young people to work, learn, develop their leadership and contribute to the organization's goals.
ELD Products: “Global Talent”
How do we run this product?
We partner with academic institutions, civil society organizations, private sector and the government to provide to young people professional internship
experience, through which a young person contributes to the goals of the organisation, completes a job description requiring special expertise or skills, and
receives supervision and evaluation on his or her professional development.
What can a young person gain through this product?
With this product a young person:
▪ Experiences a cross-cultural living and working experience
▪ Delivery of AIESEC’s Leadership Development Model
▪ Develops soft-skills and hard skills which influence personal and professional development
GIP participants can have different types of internship experiences as long as their role and supervision clearly contribute to their professional development.
Duration of a Global Talent Experience: 6-78 weeks
What is Global Talent?
“Global Talent” is an opportunity for a young person to develop leadership qualities of self awareness, solution orientation, empowering others and world
citizenship while by living a cross-cultural professional experience. In the product a young person works abroad with an organization, school or any other
institution to advance their goals.
12

13. What can an organization gain from this product?
Global Talent host and partner organizations
• Support AIESEC’s values
• Enhance their organization through involving young global top talent, improving their processes or growing their organizational goals.
• Co-create opportunities for young people to work, learn, develop their leadership and contribute to the organization's goals.
ELD Products: “Global Talent”
How do we run this product?
We partner with academic institutions, civil society organizations, private sector and the government to provide to young people professional internship
experience, through which a young person contributes to the goals of the organization, completes a job description requiring special expertise or skills, and
receives supervision and evaluation on his or her professional development.
What can a young person gain through this product?
With this product a young person:
▪ Experiences a cross-cultural living and working experience
▪ Delivery of AIESEC’s Leadership Development Model
▪ Develops soft-skills and hard skills which influence personal and professional development
GIP participants can have different types of internship experiences as long as their role and supervision clearly contribute to their professional development.
Duration of a Global Talent Experience: 6-78 weeks
What is Global Talent?
“Global Talent” is an opportunity for a young person to develop leadership qualities of self awareness, solution orientation, empowering others and world
citizenship while by living a cross-cultural professional experience. In the product a young person works abroad with an organization, school or any other
institution to advance their goals.
13

14. 1. No segments
2. No payment

15. SELLING LEADERSHIP
MY MARKET GET’S
MY MARKET DOES NOT
GET IT
AIESEC develops leaders and
we want your company to help
us by placing the person in
company and co-deliver with
you the leadership experience
of him/her.
You sell it!
You sell talent
acquisition and
communicate that AIESEC
does it because of the
willingness to develop
leadership in youth.
END GOAL: enabler ALWAYS is aware that AIESEC is
aiming for Peace and Fulfillment of Humankind’s
Potential through youth leadership development

16. 11.12.201
5.

19. CC4C
Aiesec For
enablers

20. with whom?
PILOT
ENTITIES

21. 351
of companies
Registered in COP
57
STEM companies
143
Start-ups
Aerospace
as a new segment

22. Some facts
1. First 2 companies open the opportunity
2. Companies registered in Indonesia are giant
multinationals
3. The netherlands and hong kong lead in number
of meetings.
4. Potential expansion strategy thanks to
companies registered
5. Some companies are not even registered yet

23. 32 days

26. New strategy 16.17
push pull
A push promotional strategy involves taking the
product directly to the customer via:
• Direct selling to customers in showrooms or
face to face
• Negotiation with retailers to stock your product
A pull strategy involves motivating customers
to seek out your brand in an active process
VIA:
• Advertising and mass media promotion
• Customer relationship management

27. New strategy 16.17
push pull
A push promotional strategy involves taking the
product directly to the customer via:
• Direct selling to customers in showrooms or
face to face
• Negotiation with retailers to stock your product
A pull strategy involves motivating customers
to seek out your brand in an active process
VIA:
• Advertising and mass media promotion
• Customer relationship management
iGIP sales COP usage

28. Action.

29. Do you plan to use COP?
YES No
DO YOU PLAY TO DO
B2B MARK PROMOTION?
YES nO
Wow!
Make sure you:
• Inform KK and
GPS so we can
assist you in
B2B plan and
help you out!
No problem!
Make sure you:
• Have you membership
educated to make
sure that all leads
convert to your
future partners!
That’s OK!
Make sure you:
• Know who will be
responsible to answer
to all leads generated
by platform?
• How do you plan to
keep track of them?
(database?)

30. How does it affect
my finances?
How does it change
my structure?
What customer flow
should I design?