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content & pipe

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materi kuliah Bisnis Industri Media TV untuk jurusan Industri Kreatif Penyiaran: mengenal sejarah media, perkembangan teknologi dan perkembangan model bisnis media global

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content & pipe

  1. 1. Bisnis Industri Media TV Pertemuan ke-2: Content & Pipe, Model Bisnis Yang Berubah Karena Teknologi Amelia Day Pertemuan Ke-2 22 September 2010
  2. 2. Computing? Media? Telecommunications? Latest Gadget www.google.com/tv
  3. 3. <ul><li>VIDEO </li></ul>
  4. 4. Computing? Media? Telecommunications? Latest Gadget www.windowsvista.com/extender
  5. 5. Computing? Media? Telecommunications? Latest Gadget Archos Android-based Internet Media Tablet MID
  6. 6. Computing? Media? Telecommunications? Latest Gadget holykaw.alltop.com/a-sneak-peek-at-the-facebook-phone
  7. 7. Keyword: CONVERGENCE
  8. 8. Media vs. Telekomunikasi
  9. 9. <ul><li>FAKTA 2: </li></ul><ul><li>TELCO TRADISIONAL : </li></ul><ul><li>- audio saja, </li></ul><ul><li>- fitur teleponi saja, </li></ul><ul><li>- model bisnis berlangganan </li></ul><ul><li>TELCO BARU : </li></ul><ul><li>- audio-video, </li></ul><ul><li>- fitur teleponi, streaming musik/video, </li></ul><ul><li>- model bisnis berlangganan, sponsor/iklan, makin murah </li></ul>MEDIA CO. & TELCO FAKTA 1: MEDIA TRADISIONAL : - satu arah, - isi siaran terjadwal, - model bisnis berlangganan & iklan MEDIA BARU : - interaktif, - video-on-demand, - model bisnis berlangganan, iklan, gratis
  10. 10. MEDIA & TELCO REGULATIONS (EU) <ul><li>CONTENT </li></ul><ul><li>regulation of broadcasting content (i.e. the TV Without Frontiers Directive) </li></ul><ul><li>PIPE </li></ul><ul><li>regulation of infrastructure (i.e. the EU regulatory framework for e-communications networks and services) </li></ul>TUJUAN KEBIJAKAN BERBEDA ATURAN BERBEDA UNTUK 27 NEGARA ANGGOTA UNI EROPA
  11. 12. MEDIA REGULATIONS (EU) <ul><li>1. Regulatory framework - mainly the Audiovisual Media Services Directive, which aims to create an effective single European market for audiovisual media but also EU Recommendations on protecting children/minors online and European film heritage. </li></ul><ul><li>2. Funding programmes - e.g. MEDIA, to complement national systems . </li></ul><ul><li>3. Other measures – e.g. to promote online distribution of content (content online and media literacy) and media pluralism. </li></ul><ul><li>4. Action outside the EU - especially defending European cultural interests in the World Trade Organization. </li></ul>EU audiovisual and media policy is implemented in 4 ways:
  12. 13. MEDIA REGULATIONS (EU) it's not about a better ‘lifestyle’ it is about a better life for everyone through 1. better services for consumers and citizens and 2. new opportunities for growth and jobs This is the thinking that has guided the i2010 initiative for a European information society.
  13. 14. MEDIA REGULATIONS (ID) <ul><li>ISI SIARAN </li></ul><ul><li>UU Kesehatan & UU Perlindungan Konsumen (consumer protection / quality regulation); </li></ul><ul><li>UU Pers & UU Film (newsworthy characteriztics & industrialized content) </li></ul><ul><li>Isi Siaran (Pasal 35-36) </li></ul><ul><li>Bahasa Siaran (Pasal 37-39) </li></ul><ul><li>Relai & Siaran Bersama (Pasal 40-41) </li></ul><ul><li>Kegiatan Jurnalistik (Pasal 42) </li></ul><ul><li>Hak Siar (Pasal 43) </li></ul><ul><li>Ralat Siaran (Pasal 44) </li></ul><ul><li>Arsip Siaran (Pasal 45) </li></ul><ul><li>Siaran Iklan (Pasal 46) </li></ul><ul><li>Sensor Siaran (Pasal 47) </li></ul><ul><li>P3SPS (Pasal 48-51) </li></ul><ul><li>TEKNIS </li></ul><ul><li>UU Otonomi Daerah: kewenangan pengaturan pusat dan daerah; </li></ul><ul><li>UU Penyiaran: Stasiun Penyiaran dan Wilayah Jangkauan Siaran (Pasal 31) atau the protection against interference of transmissions (spectrum licensing); </li></ul><ul><li>Rencana Dasar Teknik Penyiaran dan Persyaratan Teknis Perangkat Penyiaran (Pasal 32) </li></ul><ul><li>Perizinan (Pasal 33-34) </li></ul>
  14. 16. TELCO REGULATIONS (EU) <ul><li>Directives 2002/21/EC on a common regulatory framework for electronic communications networks and services </li></ul><ul><ul><li>Directives 2002/19/EC on access to, and interconnection of, electronic communications networks and associated facilities, and </li></ul></ul><ul><ul><li>Directives 2002/20/EC on the authorisation of electronic communications networks and services </li></ul></ul>New rules will now need to be transposed into national laws of the 27 Member States by May 2011:
  15. 17. TELCO REGULATIONS (EU) <ul><li>strengthening the Community mechanism for regulating operators with significant market power in the key markets, </li></ul><ul><li>freedom of expression and access to information, </li></ul><ul><li>incentives for investment in new high-speed networks that will support innovation in content-rich Internet services and strengthen the international competitiveness of the European Union </li></ul><ul><li>This is the thinking that has guided the i2010 initiative for a European information society . </li></ul>
  16. 18. TELCO REGULATIONS (US) <ul><li>general coverage and affordability (universal service); </li></ul><ul><li>openness to users (common carriage); </li></ul><ul><li>control of market power (price and return regulation); </li></ul><ul><li>integration of networks (interconnection); </li></ul><ul><li>international collaboration (accounting rates); </li></ul><ul><li>encouragement of competitors (wholesale retail pricing); </li></ul><ul><li>consumer protection (quality regulation); </li></ul><ul><li>the protection against interference of transmissions (spectrum licensing) ; </li></ul><ul><li>innovation (information services) ; </li></ul><ul><li>vertical protections (divestitures and fully separated subsidiaries); </li></ul><ul><li>national security (CALEA); </li></ul><ul><li>personal safety (911); </li></ul><ul><li>consumer choice (number portability); </li></ul><ul><li>federalism (state and federal jurisdiction); </li></ul><ul><li>rural-metropolitan equity (high cost fund) ; </li></ul><ul><li>social equity (lifeline); </li></ul><ul><li>promotion of the internet (e-rate) . </li></ul>
  17. 19. TELCO REGULATIONS (ID) <ul><li>Pasal 1 Ketentuan Umum </li></ul><ul><li>Pasal 2-3 Asas dan Tujuan </li></ul><ul><li>Pasal 4-6 Pembinaan </li></ul><ul><li>Pasal 7-9 Penyelenggaraan </li></ul><ul><li>Pasal 10 Larangan Praktek Monopoli </li></ul><ul><li>Pasal 11 Perizinan </li></ul><ul><li>Pasal 12-22 Hak Kewajiban Penyelenggara & Masyarakat </li></ul><ul><li>Pasal 23-24 Penomoran </li></ul><ul><li>Pasal 25-26 Interkoneksi & Biaya Hak Penyelenggaraan </li></ul><ul><li>Pasal 27-28 Tarif </li></ul><ul><li>Pasal 29-31 Telekomunikasi Khusus </li></ul><ul><li>Pasal 32-37 Perangkat Telekomunikasi, Spektrum Frekuensi Radio, & Orbit Satelit </li></ul><ul><li>Pasal 38-43 Pengamanan Telekomunikasi </li></ul><ul><li>Pasal 44 Penyidikan </li></ul><ul><li>Pasal 45-46 Sanksi Administrasi </li></ul><ul><li>Pasal 47-59 Ketentuan Pidana </li></ul><ul><li>Pasal 60-62 Ketentuan Peralihan </li></ul><ul><li>Pasal 63-64 Ketentuan Penutup </li></ul>
  18. 21. MEDIA vs. TELCO <ul><li>ISI SIARAN </li></ul><ul><li>TEKNIS </li></ul>KONVERGENSI ?
  19. 22. Permasalahan Awal
  20. 23. <ul><li>FAKTA 2: </li></ul><ul><li>KANADA: identitas nasional (berbatasan dengan USA) </li></ul><ul><li>CHINA: kendali partai terhadap publik </li></ul><ul><li>ARAB SAUDI: masalah agamawi yang ortodoks </li></ul><ul><li>MALAYSIA: keragaman etnis </li></ul><ul><li>INDONESIA: berita berimbang, cerita masuk akal alamiah, edukasi untuk publik </li></ul>PIPE CONTENT FAKTA 1: Sinyal TV - SALURAN ANALOG : gelombang udara (elektromagnetik, kapasitas dan kecepatan terbatas)  pembangunan infrastruktur yang ditinggalkan - SALURAN DIGITAL : kabel fiber-optik (cepat dan kapasitas besar)  pembangunan infrastruktur yang mahal
  21. 24. <ul><li>Text </li></ul><ul><li>Audio </li></ul><ul><li>Visual (static) </li></ul><ul><li>Audio-visual (dynamic) </li></ul><ul><li>Other features </li></ul><ul><li>news, SMS, music, RBT, sinetron, film layar lebar, dkk. </li></ul>CONTENT
  22. 25. <ul><li>F2F / face to face (stage performance, storyteller) </li></ul><ul><li>Airwave / limited area (radio AM/FM, TV analog, TV digital, telepon) </li></ul><ul><li>Airwave / global (satellite) </li></ul><ul><li>Fiber-optic cable (TV, telepon, internet) </li></ul>PIPE
  23. 26. Model Bisnis & Perkembangan Teknologi
  24. 27. RADIO AM @ 1920s The birth of OPYRIGHT
  25. 29. INTERNET @ 1990s The birth of reative ommons
  26. 30. FREE CULTURE? GRATIS? Lawrence Lessig – Chris Anderson
  27. 31. LEBIH LANJUT TENTANG IKLAN
  28. 32. PASAR DUA SISI : MEDIA
  29. 33. Terence Kawaja (GCA Savvian)
  30. 36. projectbasedmanila.com
  31. 37. themobilemarketer.wordpress.com
  32. 38. paidcontent.co.uk
  33. 39. paidcontent.co.uk
  34. 40. Pertemuan Ke-3 & Ke-4 <ul><li>Pertemuan ke-3 (dosen tamu dari FEUI) September 23, 14:00 WIB </li></ul><ul><li>Teori Mikro-Ekonomi (Pemahaman Umum) </li></ul><ul><li>Pertemuan ke-4 </li></ul><ul><li>September 29, 11:00 WIB </li></ul><ul><li>Ekonomi Informasi, Ekonomi Hiburan: Income-Substitution Effect </li></ul>

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