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MILA
DASAR-DASAR
KOMUNIKASI
1. Perkembangan Teknologi Penyiaran & Satelit
1.1. DASAR-DASAR KOMUNIKASI
1.2. Perihal Teknis
1.3. Perihal OTT
1.4. Perihal Produksi
2. Perkembangan Bisnis Penyiaran Global & Indonesia
3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini
4. Gameplay: “Aku Bikin Tayangan”
BASICS OF
COMMUNICATIONS
MILA
PENGALAMAN RASA - 1
MASALAH TEKNIS
DIGITAL
CONTENT
SUBSCRIBERS
KOMUNIKASI 2 ARAH
PENYIARAN BERLANGGANAN
PENGALAMAN RASA - 2
HUBUNGAN TRANSAKSIONAL
“ENGAGEMENT”
DIGITAL
PIPE (INFRASTRUCTURE)
DIGITAL
CONTENT
DIGITAL PIPE
& DIGITAL CONTENT
MILA
BIG BUSINESS
SMALL-MEDIUM ENTERPRISES
MILA
BIG BUSINESS
SMALL-MEDIUM ENTERPRISES
BIG BUSINESS
+ SMALL MEDIUM ENTERPRISES
Website waltdisneystudios.com
DIVISIONS
Walt Disney Studios Motion Pictures
Walt Disney Animation Studios
Disney Music Group
SUBSIDIARIES
Walt Disney Pictures
Disney Theatrical Group
Pixar Animation Studios
Marvel Studios
Lucasfilm
20th Century Studios
Searchlight Pictures
Blue Sky Studios
The studio was founded in 1987 by
Chris Wedge, Michael Ferraro, Carl
Ludwig, Alison Brown, David Brown,
and Eugene Troubetzkoy after their
employer MAGI, one of the visual
effects studios behind Tron, shut
down.
Disney+ debuted on November 12, 2019, in the United
States, Canada, and the Netherlands. The service was
expanded to Australia, New Zealand, and Puerto Rico a
week later, and expanded to select European countries
on March 24, 2020.
Website: disneyplus.com
PARENT:
Walt Disney
Direct-to-Consumer &
International
DIVISIONS:
Disney+ divisions
ESPN+ division
Hotstar
Hulu
https://www.titlemax.com/discovery-center/money-
finance/companies-disney-owns-worldwide/
TECH
ISSUES
1. Perkembangan Teknologi Penyiaran & Satelit
1.1. Dasar-dasar Komunikasi
1.2. PERIHAL TEKNIS
1.3. Perihal OTT
1.4. Perihal Produksi
2. Perkembangan Bisnis Penyiaran Global & Indonesia
3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini
4. Gameplay: “Aku Bikin Tayangan”
PERIHAL
TEKNIS
1989
RCTI
1990-1995
SCTV,
TPI (sekarang jadi MNCTV),
INDOSIAR,
ANTEVE (sekarang ANTV)
1990-2000
INDOVISION,
TELKOMVISION & YES-TV
(sekarang jadi Transvision),
ASTRO (tutup karena tak
ada hak labuh satelit)
FIRST MEDIA,
METRATV (diakuisisi
Telkom), dan
IM2, Skynet, Meganet,
BorneoTV, dll.
2002-2003
METROTV,
TRANSTV,
GLOBAL TV (GTV),
TV7 (sekarang jadi
TRANS7),
LATIVI (sekarang jadi
TVONE)
2003-2007
Beberapa TV lokal
seperti JTV, Bali TV,
Banten TV, dll.
1962
TVRI
(dibangun untuk
meliput kegiatan
Asian Games ke-4)
2009
UseeTV, Goplay, iFlix,
HBO Go, Netflix, Nick
Play, KlikFilm, Viu,
iTunes, Genflix, Vidio,
Viki, Google Play,
Tubi, HOOQ,
Crunchyroll, MOX,
Mola Polytron,
Cinepolis, Radiant
Cinema, Kinosaurus,
Cinespace, Bioskop
Online, dkk.
(lintas batas geografi)
2017
Shinta VR,
Mindvoke, Avrego,
Kovee, ARnCo,
OmniVR, Magnate,
Festivo, dkk.
(lintas batas
geografi dan batas
fisik lain)
TV HITAM PUTIH
ANALOG
TV WARNA
ANALOG
TV WARNA
DIGITAL
MOBILE? OTT?
MENONTON KONSEP BARU
AR – VR –
MIXED REALITY?
MILA
TECH-ISSUE
THE BUSINESS
TX ANTENNA SATELLITE DISH CABLE/
FIBER OPTICS
GRATIS:
FREE TO AIR
OVER THE AIR
TRANSMITTED
- SINGLE CHANNEL
RECEIVED
- ANALOGUE
TRANSMITTED
- SINGLE CHANNEL
RECEIVED
- ANALOGUE & DIGITAL
TRANSMITTED
- MULTICHANNEL
RECEIVED
- DIGITAL
PAID:
MONTHLY SUBSCRIPTION
(TIDAK INTERAKTIF,
TAK BISA TRANSAKSI)
TRANSMITTED
- MULTICHANNEL
RECEIVED
- DIGITAL
TRANSMITTED
- MULTICHANNEL
RECEIVED
- DIGITAL
PAID:
ON DEMAND PAYMENT
(TIDAK INTERAKTIF,
TAK BISA TRANSAKSI)
- MULTICHANNEL
- DIGITAL
- ANYWHERE, MOBILE
- MULTICHANNEL
- DIGITAL
- ANYWHERE, LIMITED
(WI-MAX)
MILA
TECHNOLOGIES
20TH CENTURY
SECURITYDATA TV SCREENS VOICE IP
WIRELESS
1. Internet data
2. Television (biasanya IPTV)
3. Phone/Voice (berbasis IP/internet protocol)
TRIPLE-PLAY
(KOMUNIKASI DUA ARAH)
QUINTUPLE-PLAY
(TRANSAKSI)
QUAD-PLAY
(MOBILITAS)
PLAYS
TRIPLE, QUADRUPLE, QUINTUPLE
FREE-TO-AIR
SATELLITE
BROADCASTING
BROADCASTING
TERRESTRIAL
MILA-0811843120
MILA
SINGLE CHANNEL, ANALOGUE
FREE-TO-AIR
BROADCASTING1
TERRESTRIAL
MILA
BLANK SPOT
SINGLE CHANNEL, ANALOGUE
FREE-TO-AIR
BROADCASTING2
TERRESTRIAL
MILA
PARALLEL CABLE
SINGLE CHANNEL, ANALOGUE
FREE-TO-AIR
BROADCASTING3
TERRESTRIAL
MILA
SATELLITE
PARALLEL CABLE
SINGLE CHANNEL, ANALOGUE
SET TOP BOX
4 FREE-TO-AIR
BROADCASTING
TERRESTRIAL
MILA
PAID or FREE?
SATELLITE & CABLE5
SINGLE CHANNEL, DIGITAL
HOME
SUBSCRIBER
FIBER OPTICS CABLE
SATELLITE
FIBER OPTICS HUB
SATELLITE HEAD END
SERVER
MILA
SATELLITE
HOME SUBSCRIBER
MULTICHANNEL, DIGITAL
ANTENNA FARM
FIBER OPTICS HUB
HEAD END
SERVER
PAID
SATELLITE & CABLE6
MILA
SATELLITE
SUBSCRIBER
PER ROOM
MULTICHANNEL, DIGITAL
* SMALL APERTURE ANTENNA TERMINAL
FIBER OPTICS
CABLE
PAID & SMART*
SATELLITE, CABLE7
MILA
NEW YORK, 1972
https://www.mentalfloss.com/article/62
911/15-things-you-probably-didnt-know-
about-hbo
www.neotion.com
TRIPLE PLAY
OTT MULTICAST8ARSITEKTUR-TI
MILA
YOUR DATA FOR:
ANY CONTENT,
ANY GADGET.
QUADRUPLE PLAY:
YOUR DATA FOR:
ANY CONTENT,
ANY GADGET,
& MOBILE.
QUINTUPLE PLAY
QUAD + ANY TRANSACTION
TRANSAKSIONAL9ARSITEKTUR-TI
MILA
www.fora.si/platform
OVER
THE
TOP
UNIFIED CDN-OTT-IPTV
MULTISCREEN VIDEO
10ARSITEKTUR-TI
MILA
QUADRUPLE PLAY:
YOUR DATA FOR:
ANY CONTENT,
ANY GADGET,
& MOBILE.
QUINTUPLE PLAY
QUAD + ANY TRANSACTION
PERIHAL
OTT & CTV
1. Perkembangan Teknologi Penyiaran & Satelit
1.1. DASAR-DASAR KOMUNIKASI
1.2. Perihal Teknis
1.3. PERIHAL OTT & CTV
1.4. Perihal Produksi
2. Perkembangan Bisnis Penyiaran Global & Indonesia
3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini
4. Gameplay: “Aku Bikin Tayangan”
OTT
ISSUES
TV yang terhubung (connected TV, CTV), atau TV pintar (smart TV), adalah
televisi dengan kemampuan menerima konten melalui internet. CTV adalah
istilah device centric, tapi pada kenyataannya banyak konten OTT bisa dikirim
langsung ke CTV tanpa menggunakan perangkat set-top.
Sumber: CNN News Resource & https://medium.com/wetek/the-status-of-ott-and-ctv-in-2019-ce41cff7488a
PERBEDAAN ISTILAH
CTV & OTT
CTV
OTT Video OTT disalurkan langsung dari internet ke perangkat terpisah: televisi melalui set-top box (STB),
atau ke televisi berkemampuan internet (smart TV), atau perangkat lain. (gaming console, dekstop,
mobile phone). Konten OTT tidak tergantung pada kabel atau satelit berlangganan, meskipun bisa
disambungkan melalui samping atau atas perangkat.
** tidak paralel, alias tiap perangkat berbeda saluran TV
PEMAIN GLOBAL
CTV & OTT
DEMAND Local Inc
DSP: Demand Side Platform, mengelola trafik data dan iklan digital, yang mampu melayani pengiklan secara langsung
(menempatkan iklan saat audiens memegang kendali perangkat digitalnya seperti mobile phone, TV, dll.)
dMVPD: (digital) Multichannel Video Programming Distributors, atau operator beberapa TV, biasanya dengan model
bisnis berlangganan
EKOSISTEM TERKAIT
(SUPPLY? DEMAND?)
KICTANet: Regulating Over the Top Service (OTTs)
PLATFORM OTT
PER GENRE
?PLATFORM OTT
PER MODEL BISNIS
PRODUCTION
ISSUES
1. Perkembangan Teknologi Penyiaran & Satelit
1.1. Dasar-dasar Komunikasi
1.2. Perihal Teknis
1.3. Perihal OTT
1.4. PERIHAL PRODUKSI
2. Perkembangan Bisnis Penyiaran Global & Indonesia
3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini
4. Gameplay: “Aku Bikin Tayangan”
PERIHAL
PRODUKSI
NAFAS
DULU

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Tech 10082020

  • 1.
  • 2.
  • 4. DASAR-DASAR KOMUNIKASI 1. Perkembangan Teknologi Penyiaran & Satelit 1.1. DASAR-DASAR KOMUNIKASI 1.2. Perihal Teknis 1.3. Perihal OTT 1.4. Perihal Produksi 2. Perkembangan Bisnis Penyiaran Global & Indonesia 3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini 4. Gameplay: “Aku Bikin Tayangan” BASICS OF COMMUNICATIONS
  • 5. MILA PENGALAMAN RASA - 1 MASALAH TEKNIS DIGITAL CONTENT SUBSCRIBERS KOMUNIKASI 2 ARAH PENYIARAN BERLANGGANAN PENGALAMAN RASA - 2 HUBUNGAN TRANSAKSIONAL “ENGAGEMENT”
  • 6. DIGITAL PIPE (INFRASTRUCTURE) DIGITAL CONTENT DIGITAL PIPE & DIGITAL CONTENT MILA BIG BUSINESS SMALL-MEDIUM ENTERPRISES
  • 7. MILA BIG BUSINESS SMALL-MEDIUM ENTERPRISES BIG BUSINESS + SMALL MEDIUM ENTERPRISES Website waltdisneystudios.com DIVISIONS Walt Disney Studios Motion Pictures Walt Disney Animation Studios Disney Music Group SUBSIDIARIES Walt Disney Pictures Disney Theatrical Group Pixar Animation Studios Marvel Studios Lucasfilm 20th Century Studios Searchlight Pictures Blue Sky Studios The studio was founded in 1987 by Chris Wedge, Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, and Eugene Troubetzkoy after their employer MAGI, one of the visual effects studios behind Tron, shut down. Disney+ debuted on November 12, 2019, in the United States, Canada, and the Netherlands. The service was expanded to Australia, New Zealand, and Puerto Rico a week later, and expanded to select European countries on March 24, 2020. Website: disneyplus.com PARENT: Walt Disney Direct-to-Consumer & International DIVISIONS: Disney+ divisions ESPN+ division Hotstar Hulu
  • 9.
  • 10.
  • 11. TECH ISSUES 1. Perkembangan Teknologi Penyiaran & Satelit 1.1. Dasar-dasar Komunikasi 1.2. PERIHAL TEKNIS 1.3. Perihal OTT 1.4. Perihal Produksi 2. Perkembangan Bisnis Penyiaran Global & Indonesia 3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini 4. Gameplay: “Aku Bikin Tayangan” PERIHAL TEKNIS
  • 12. 1989 RCTI 1990-1995 SCTV, TPI (sekarang jadi MNCTV), INDOSIAR, ANTEVE (sekarang ANTV) 1990-2000 INDOVISION, TELKOMVISION & YES-TV (sekarang jadi Transvision), ASTRO (tutup karena tak ada hak labuh satelit) FIRST MEDIA, METRATV (diakuisisi Telkom), dan IM2, Skynet, Meganet, BorneoTV, dll. 2002-2003 METROTV, TRANSTV, GLOBAL TV (GTV), TV7 (sekarang jadi TRANS7), LATIVI (sekarang jadi TVONE) 2003-2007 Beberapa TV lokal seperti JTV, Bali TV, Banten TV, dll. 1962 TVRI (dibangun untuk meliput kegiatan Asian Games ke-4) 2009 UseeTV, Goplay, iFlix, HBO Go, Netflix, Nick Play, KlikFilm, Viu, iTunes, Genflix, Vidio, Viki, Google Play, Tubi, HOOQ, Crunchyroll, MOX, Mola Polytron, Cinepolis, Radiant Cinema, Kinosaurus, Cinespace, Bioskop Online, dkk. (lintas batas geografi) 2017 Shinta VR, Mindvoke, Avrego, Kovee, ARnCo, OmniVR, Magnate, Festivo, dkk. (lintas batas geografi dan batas fisik lain) TV HITAM PUTIH ANALOG TV WARNA ANALOG TV WARNA DIGITAL MOBILE? OTT? MENONTON KONSEP BARU AR – VR – MIXED REALITY? MILA
  • 13. TECH-ISSUE THE BUSINESS TX ANTENNA SATELLITE DISH CABLE/ FIBER OPTICS GRATIS: FREE TO AIR OVER THE AIR TRANSMITTED - SINGLE CHANNEL RECEIVED - ANALOGUE TRANSMITTED - SINGLE CHANNEL RECEIVED - ANALOGUE & DIGITAL TRANSMITTED - MULTICHANNEL RECEIVED - DIGITAL PAID: MONTHLY SUBSCRIPTION (TIDAK INTERAKTIF, TAK BISA TRANSAKSI) TRANSMITTED - MULTICHANNEL RECEIVED - DIGITAL TRANSMITTED - MULTICHANNEL RECEIVED - DIGITAL PAID: ON DEMAND PAYMENT (TIDAK INTERAKTIF, TAK BISA TRANSAKSI) - MULTICHANNEL - DIGITAL - ANYWHERE, MOBILE - MULTICHANNEL - DIGITAL - ANYWHERE, LIMITED (WI-MAX) MILA TECHNOLOGIES 20TH CENTURY
  • 14. SECURITYDATA TV SCREENS VOICE IP WIRELESS 1. Internet data 2. Television (biasanya IPTV) 3. Phone/Voice (berbasis IP/internet protocol) TRIPLE-PLAY (KOMUNIKASI DUA ARAH) QUINTUPLE-PLAY (TRANSAKSI) QUAD-PLAY (MOBILITAS) PLAYS TRIPLE, QUADRUPLE, QUINTUPLE
  • 17. BLANK SPOT SINGLE CHANNEL, ANALOGUE FREE-TO-AIR BROADCASTING2 TERRESTRIAL MILA
  • 18. PARALLEL CABLE SINGLE CHANNEL, ANALOGUE FREE-TO-AIR BROADCASTING3 TERRESTRIAL MILA
  • 19. SATELLITE PARALLEL CABLE SINGLE CHANNEL, ANALOGUE SET TOP BOX 4 FREE-TO-AIR BROADCASTING TERRESTRIAL MILA
  • 20. PAID or FREE? SATELLITE & CABLE5 SINGLE CHANNEL, DIGITAL HOME SUBSCRIBER FIBER OPTICS CABLE SATELLITE FIBER OPTICS HUB SATELLITE HEAD END SERVER MILA
  • 21. SATELLITE HOME SUBSCRIBER MULTICHANNEL, DIGITAL ANTENNA FARM FIBER OPTICS HUB HEAD END SERVER PAID SATELLITE & CABLE6 MILA
  • 22. SATELLITE SUBSCRIBER PER ROOM MULTICHANNEL, DIGITAL * SMALL APERTURE ANTENNA TERMINAL FIBER OPTICS CABLE PAID & SMART* SATELLITE, CABLE7 MILA NEW YORK, 1972 https://www.mentalfloss.com/article/62 911/15-things-you-probably-didnt-know- about-hbo
  • 24. QUADRUPLE PLAY: YOUR DATA FOR: ANY CONTENT, ANY GADGET, & MOBILE. QUINTUPLE PLAY QUAD + ANY TRANSACTION TRANSAKSIONAL9ARSITEKTUR-TI MILA
  • 25. www.fora.si/platform OVER THE TOP UNIFIED CDN-OTT-IPTV MULTISCREEN VIDEO 10ARSITEKTUR-TI MILA QUADRUPLE PLAY: YOUR DATA FOR: ANY CONTENT, ANY GADGET, & MOBILE. QUINTUPLE PLAY QUAD + ANY TRANSACTION
  • 26. PERIHAL OTT & CTV 1. Perkembangan Teknologi Penyiaran & Satelit 1.1. DASAR-DASAR KOMUNIKASI 1.2. Perihal Teknis 1.3. PERIHAL OTT & CTV 1.4. Perihal Produksi 2. Perkembangan Bisnis Penyiaran Global & Indonesia 3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini 4. Gameplay: “Aku Bikin Tayangan” OTT ISSUES
  • 27. TV yang terhubung (connected TV, CTV), atau TV pintar (smart TV), adalah televisi dengan kemampuan menerima konten melalui internet. CTV adalah istilah device centric, tapi pada kenyataannya banyak konten OTT bisa dikirim langsung ke CTV tanpa menggunakan perangkat set-top. Sumber: CNN News Resource & https://medium.com/wetek/the-status-of-ott-and-ctv-in-2019-ce41cff7488a PERBEDAAN ISTILAH CTV & OTT CTV OTT Video OTT disalurkan langsung dari internet ke perangkat terpisah: televisi melalui set-top box (STB), atau ke televisi berkemampuan internet (smart TV), atau perangkat lain. (gaming console, dekstop, mobile phone). Konten OTT tidak tergantung pada kabel atau satelit berlangganan, meskipun bisa disambungkan melalui samping atau atas perangkat. ** tidak paralel, alias tiap perangkat berbeda saluran TV
  • 28. PEMAIN GLOBAL CTV & OTT DEMAND Local Inc
  • 29. DSP: Demand Side Platform, mengelola trafik data dan iklan digital, yang mampu melayani pengiklan secara langsung (menempatkan iklan saat audiens memegang kendali perangkat digitalnya seperti mobile phone, TV, dll.) dMVPD: (digital) Multichannel Video Programming Distributors, atau operator beberapa TV, biasanya dengan model bisnis berlangganan EKOSISTEM TERKAIT (SUPPLY? DEMAND?)
  • 30. KICTANet: Regulating Over the Top Service (OTTs) PLATFORM OTT PER GENRE
  • 32.
  • 33. PRODUCTION ISSUES 1. Perkembangan Teknologi Penyiaran & Satelit 1.1. Dasar-dasar Komunikasi 1.2. Perihal Teknis 1.3. Perihal OTT 1.4. PERIHAL PRODUKSI 2. Perkembangan Bisnis Penyiaran Global & Indonesia 3. Ekonomi Kreatif (Ekraf) & Peta Persaingan Hari ini 4. Gameplay: “Aku Bikin Tayangan” PERIHAL PRODUKSI