Rating Measurement & TV Program Development

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Rating Measurement & TV Program Development

  1. 1. Manajemen Stasiun Televisi RATING MEASUREMENT & PROGRAM DEVELOPMENT PROCESS Amelia Day Pertemuan Ke-8 2 November 2010
  2. 2. Minggu Lalu News Gathering
  3. 3. Agenda Setting Inspiration Influencing The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE) Back Mind Program Idea Telecast Positive Negative Psychological Talk Title Content Look / Manner Commercial Program PDB Market – ( Viewers + Advertising ) Competitors Slot Communications Presenter / Host R & D Feasibility Study Rating & Share Revenue Evaluation 2R Idealism Refresh
  4. 4. TERESTRIAL – rating & share - TVR : TV Rating (“Rating”), adalah persentase jumlah penonton dibagi total pemilik TV (Universe) - TVS : TV Share (“Share”), adalah persentase jumlah penonton dibagi total penonton semua TV yang sedang menonton
  5. 5. Pasar Dua Sisi Menghitung bisnis TV terestrial: supply demand demand supply
  6. 6. Berawal dari ‘Media Planning’
  7. 7. Supply Side – “Rating/share” Market
  8. 8. Supply Side – “Advertisement” Market MEDIA PLANNING “MEDIA BUYING”
  9. 9. TV production market Advertisement market “Rating/share” market AUDIENCE MARKETPLACE
  10. 10. TV Market • HD Television • 3D Television • Web-TV & VoD • IP-TV & VoD • Mobile TV http://www.international-television.org/market-data.html
  11. 11. TV Production Market
  12. 12. Tipe Produksi • Terestrial? Kabel/pay TV? Corporate video? • Drama? Nondrama? • Spesialisasi drama komedi? Journalisme bencana? • Teknik satu kamera (singlecam)? Indoor… outdoor? • Tayang stripped atau strand? Stripped: tayang di jam sama setiap hari Strand: beberapa genre program atas tema sama (mis. ultah RCTI di berita, gosip, live show perayaan)
  13. 13. Intinya… Produksi: Program FAKTUAL? Program HIBURAN? … atau reality show… docu-drama?
  14. 14. Agenda Setting Inspiration Influencing The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE) Program Idea Positive Negative Psychological Talk Title Content Look / Manner Commercial Program PDB Market – ( Viewers + Advertising ) Competitors Slot Communications Presenter / Host R & D Feasibility Study Back Mind Idealism
  15. 15. The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE) Telecast Title Content Look / Manner Commercial Program Rating & Share Revenue Evaluation 2R Refresh
  16. 16. Pra-produksi Lebih Detail…
  17. 17. Pra-Produksi • Who does what • The role of research • Knowledge attributes and skills of the researcher • Production stages • Originating ideas • Developing ideas • Treatments • Methods of presentation Kathy Chater, Research for media production, Focal Press, 2002 • Selling the production
  18. 18. Pra-Produksi • Starting the research: Methods of research, Sources of information, Using the Internet, Collecting information • Presenting research findings • Contributors: Finding contributors, Selecting and using contributors, Contacting contributors, Specialist contributor research • Interviews: Recording interviews, Preparing to interview, Conducting a research interview, Conducting an interview for radio, After the interview Kathy Chater, Research for media production, Focal Press, 2002
  19. 19. Pra-Produksi • Vox pops • Using archive material • Film and videotape libraries • Still picture libraries • Formats: Film formats, Videotape formats • Television standards and aspect ratios • Sound • Graphics • Props and models • Locations Kathy Chater, Research for media production, Focal Press, 2002
  20. 20. Pra-Produksi • Locations – Filming overseas – Health and safety • Recording the production • Logging rushes • The editing process • Copyright • The law and ethics Kathy Chater, Research for media production, Focal Press, 2002
  21. 21. Pra-Produksi • The script • Scripts for studio productions and commentaries • Writing commentary and voiceovers • Writing questions intros and links • Writing support material Kathy Chater, Research for media production, Focal Press, 2002
  22. 22. Further…
  23. 23. Live / Live on Tapped / Recorded • Live: Produksi tayangan langsung • Live on tapped: produksi rekaman di studio dengan audiens (seakan langsung; contoh: Kick Andy) • Recorded: murni rekaman beberapa scene berbeda hari, diedit dan dijadikan satu paket tayangan (contoh: tayangan sinetron, dokumenter) Kathy Chater, Research for media production, Focal Press, 2002
  24. 24. RISIKO RATING/SHARE Tayangan Live / Live on Tapped / Recorded • Live: biasanya one-time show, bisa pula tayangan reguler – One-time show: tayangan sidang MK kasus Bibit Chandra dengan rating tinggi  high cost, high return… high cost, no return but good image for TV – Tayangan reguler: tayangan olahraga dengan rating/share statis  predictable cost, predictable return (share/rating mungkin buruk, pemasukan iklan telah diprediksi) Kathy Chater, Research for media production, Focal Press, 2002
  25. 25. RISIKO RATING/SHARE Tayangan Live / Live on Tapped / Recorded • Live on tapped: produksi rekaman di studio dengan audiens • Recorded: murni rekaman beberapa scene berbeda hari, diedit dan dijadikan satu paket tayangan (contoh: tayangan sinetron, dokumenter) Kathy Chater, Research for media production, Focal Press, 2002 Tayangan reguler, rating/share statis  predictable cost, predictable return (share/rating mungkin buruk, pemasukan iklan telah diprediksi)
  26. 26. Buku Lain Introduction to the third edition Television today Television Production The Production Team The Directors Role TV Camera Units A Studio Tour Production Control The TVVideo Camera Camera Controls Camera Facilities Supporting the Camera What are Tens Angles? Wide Angle Lens Narrow Angle Lens Using the Zoom Lens Why Zoom? Defining the Shot Choosing the Shot Close Shots Long Shots Kathy Chater, Research for media production, Focal Press, 2002 Moving the Camera Motivated Camera Movement Composing the Picture Clarifying the Shot The Production Switcher Vision ... Choosing Picture Transitions Intercut Shots Choosing Microphones Audio Control Methods of Sound Pickup Practical Sound Pickup Practical Sound Problems Scenery The Aims of Lighting Lighting Problems The Aims of Makeup Clothes on TV The Need for Production Techniques Production Treatment Styles and Formats Basic Productional Methods
  27. 27. Buku Lain Single Camera Production Multicamera Production Changing Shot Moving Performer Shooting the Moving Subject Production Formats Basic Production Styles Developing a TV Production Planning Visual Treatment Shot Development Pictorial Variety What Facilities Are Needed? Is Planning Really Necessary? Production Approaches Organizing Production Mechanics Plans and Elevations Developing the Staging Plan Kathy Chater, Research for media production, Focal Press, 2002 Planning Shots Scripting for Television Production Paperwork RUNNING OBDCS Prestudio Rehearsal Studio Rehearsals The Floor Manager Guiding the Crew Production Timing Visual Padding How to Direct Audience Attention Creating and Controlling Interest Influencing Audience Attitude Confusing or Frustrating Techniques Stretching the Facilities Economy Thinking Sound Ideas
  28. 28. Buku Lain Unorthodox Treatment Continuity Using Titling Using Graphics Using Film Using Videotape Electronic Insertion Guiding the Talent Prompting The Single Performer Kathy Chater, Research for media production, Focal Press, 2002 Interviews Talk Shows Newscasts NEWSCASTS The Illustrated Talk Demonstrations Music and Dance Quiz and Game Shows TV Drama The Studio Audience Reminders on Effective Directing A Check List of Common Errors Shooting on Location Color
  29. 29. Pertemuan Ke-8 November 2 Rating Measurement & Program Development Process

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