Screen Digest Letang Ec Study

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  • Screen Digest Letang Ec Study

    1. 1. ‘ Interactive Content and Convergence’ A study for the European Commission Information Society Directorate – Unit C1 Main Findings AFDESI Conference Paris – 12 April 2007
    2. 2. Aim of the study <ul><li>Identify and assess the impact of current and potential roadblocks that may hinder the exploitation of digital content, across new distribution platforms and technologies </li></ul>
    3. 3. Convergence across the board DTH Cable DSL 3G DVB-H DAB IPTV Underlying technologies & networks Digital TV Online Mobile wireless 3 digital distribution ‘Platforms’ TV prog. Music Publishing 6 ‘ Content ’ categories Film Radio Games
    4. 4. Main findings e-content in Europe today and tomorrow <ul><li>Yes, Europe is lagging behind US in broadband content </li></ul><ul><li>Yes, Europe is lagging behind Asia in mobile content services </li></ul><ul><li>This is due to some generic and specific obstacles </li></ul><ul><li>But we forecast Europe will catch up on broadband content by 2010 </li></ul><ul><li>Contrasts throughout Europe will remain wide </li></ul>
    5. 5. Broadband going mass market… EU 20 Broadband Connections Broadband connections /m PC households /m Source: SDL
    6. 6. … but discrepancies will remain wide in 2010 Source: SDL GR: 20
    7. 7. …And penetration of 3G remains low in Europe Source: SDL
    8. 8. Despite obstacles, digital content is taking off x4 in the next five years Source: SDL
    9. 9. Main findings Digital content distribution is taking off Source: SDL
    10. 10. Main findings Digital content distribution is taking off Source: SDL EU market, consumer spending, €m 2005-2010
    11. 11. Television Digital market – Internet TV is taking off <ul><li>Internet TV content market will reach € 2.2bn by 2010, globally </li></ul><ul><li>But Europe will be less than a third the value of USA </li></ul>
    12. 12. Television Digital market - VOD <ul><li>European walled garden on-demand to grow to €2bn (US size) </li></ul><ul><li>But TV on-demand to represent tiny fraction of the market </li></ul>
    13. 13. Movies Digital movie distribution – Strong growth forecast… Annual revenues (€m)
    14. 14. Movies … but not quite the US market Annual revenues (€m)
    15. 15. Games Games - Digital adds €1.2bn by 2007
    16. 16. Main findings Typology of Obstacles to digital distribution <ul><li>1. Technology issues - access to enabling technologies </li></ul><ul><li>2. Content circulation issues: copyright issues, terms of trade, etc. </li></ul><ul><li>3. Persistence of digital piracy </li></ul><ul><li>4. Regulatory issues </li></ul><ul><li>5. Competition issues </li></ul><ul><li>6. Economic obstacles </li></ul>
    17. 17. Main findings Summarising main obstacles and their effects
    18. 18. Technology issues Access to enabling technologies Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers
    19. 19. Content/copyright issues Access to content for digital distribution Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers
    20. 20. Content/copyright issues The licensing of exploitation rights Creative individuals (authors, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers Creative individuals (authors, composers, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers
    21. 21. Content/copyright issues Access to content for digital distribution <ul><li>Definition of rights/windows – obsolescence of existing contracts </li></ul><ul><li>Definition of rights/windows - Conflicting rights </li></ul><ul><li>Clearance of underlying rights – Collective management of rights </li></ul><ul><ul><li>Role of collecting societies </li></ul></ul><ul><ul><li>Orphan works </li></ul></ul><ul><ul><li>Difficulties for locating rights-holders cross-border </li></ul></ul>
    22. 22. Digital Value chain and windows <ul><li>Digital movie value chain is bound by complex temporal and regional ‘windows’ model, and highly dependent on the development of other distribution formats. </li></ul>Digital retail Digital rental -PPV Digital rental -SVoD Pay TV Video PPV Production Theatrical exhibition Free-to-air TV
    23. 23. Merci [email_address]
    24. 24. Main findings Type of remedies to be envisaged <ul><li>1. Technology </li></ul><ul><ul><li>Broadband penetration is driven by competition, no specific action needed </li></ul></ul><ul><ul><li>Standard fragmentation (incl DRM) can be addressed by self-regulation at this stage </li></ul></ul><ul><li>2. Terms of trade and copyright issues </li></ul><ul><ul><li>Market forces will solve most problems in the learning curve </li></ul></ul><ul><ul><li>Existing legal tools provide guidance but some may be improved </li></ul></ul><ul><ul><li>Collective management of rights needs regulatory incentive to reshuffle </li></ul></ul><ul><li>3. Piracy </li></ul><ul><ul><li>Not a problem solved - risk of policy sending the wrong signal in some countries </li></ul></ul>
    25. 25. Main findings Type of remedies to be envisaged <ul><li>4. Regulation </li></ul><ul><ul><li>Regulation of content services: market players need both legal certainty, level playing fields and light touch to drive, not inhibit markets </li></ul></ul><ul><ul><li>Self-regulation and regulatory incentive can cope with fragmentation of consumer protection regulation </li></ul></ul><ul><li>5. Competition issues </li></ul><ul><ul><li>Risks of gatekeeping issues affecting price can be prevented by competition authorities </li></ul></ul><ul><ul><li>Role of PSBs in new media must be clearly defined in their PS remit </li></ul></ul><ul><li>6.Economic </li></ul><ul><ul><li>VAT: the EC proposal would remove distortions in online retail </li></ul></ul>

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