brand identity

2. Due to our production being independent film, we
are going to use posters to help promote ‘Go
with Flo’. This would appeal to our target
audience of teenagers and older.
We also think using Web 2.0 would be most
appropriate to use for marketing our film as we
are targeting to a audience at 15-25, this age
use this modern way of communicating and
finding out information. We want to use social
networking sites like Facebook, which would
be perfect for our target audience as they
regularly go onto these sites so they would
see updates of the production.

3. Working Title is a production company whose
films are distributed through Universal who
are there parent company. Working Title is
an independent company even with
Universal there to distribute. They are 68%
backed by their conglomerate which gives
us access to more mainstream methods.
This is very helpful as we are wanting to
have a soundtrack for ‘Go With Flo’ and
due to Universal being horizontally
integrated we are able to produce this and
help it sell the film.

5. We have designed a website for our
production ‘Go with Flo’. The website
includes the making and producing of
the film. It will have regular updates and
will advertise.

6. We have made a twitter account for Go
With Flo so our audience is able to get
to know the characters so they can
relate to them. This will help with
personal identity.