#socialTV
SEMPL November 29, 2013
Todd Brown, Chief Revenue Officer
Monogamy is out. Long live polygamy.
#socialTV
!

Confidential
Monogamy is out. Long live polygamy.
#socialTV
!

Consumer and celebrity brands with
global impact leverage social media t...
So what is the right formula?
!

Confidential
#socialTV formula

Confidential
Confidential
#design formula
delightful

Experiences

!

world-class

Execution

!

proven

Confidential
Confidential

Engagement
Case studies

Confidential
Confidential
Confidential
Confidential
Confidential

Yap TV
Confidential
Confidential

Yap Music
Confidential
Paths of Monetization
‣ Targeted high-CPM experiences in-app
!

‣ Full-page interstitials with rich experiences, including...
Seize the opportunity to create
something amazing. Something that
people will use every day to interact
with friends and s...
Seize the opportunity to create
something amazing. Something that
people will use every day to interact
with friends and s...
Thank You

Todd Brown
!

Confidential

todd@yapstudios.com
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Monogamy is out. Long live polygamy. #socialTV (Todd F. Brown, yap.TV, Consulcation)

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Meet the guy who knows why Vin Diesel has 50 mio likes on Facebook and how to harmonize the screens, advertisers and social media with the audience.

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Monogamy is out. Long live polygamy. #socialTV (Todd F. Brown, yap.TV, Consulcation)

  1. 1. #socialTV
  2. 2. SEMPL November 29, 2013 Todd Brown, Chief Revenue Officer
  3. 3. Monogamy is out. Long live polygamy. #socialTV ! Confidential
  4. 4. Monogamy is out. Long live polygamy. #socialTV ! Consumer and celebrity brands with global impact leverage social media to create deep connections with consumers 24 hr by 365. Confidential
  5. 5. So what is the right formula? ! Confidential
  6. 6. #socialTV formula Confidential Confidential
  7. 7. #design formula delightful Experiences ! world-class Execution ! proven Confidential Confidential Engagement
  8. 8. Case studies Confidential
  9. 9. Confidential Confidential
  10. 10. Confidential Confidential Yap TV
  11. 11. Confidential Confidential Yap Music
  12. 12. Confidential
  13. 13. Paths of Monetization ‣ Targeted high-CPM experiences in-app ! ‣ Full-page interstitials with rich experiences, including video and web apps ! ‣ Inline purchase links to drive commerce ! ‣ Data and analytics reporting for brands and advertisers ! ‣ In-app purchases to premium content Confidential
  14. 14. Seize the opportunity to create something amazing. Something that people will use every day to interact with friends and stay engaged with your brand. Confidential
  15. 15. Seize the opportunity to create something amazing. Something that people will use every day to interact with friends and stay engaged with your brand. ! Long live polygamy. #socialTV Confidential
  16. 16. Thank You Todd Brown ! Confidential todd@yapstudios.com

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