While considering SMS Marketing campaign as a viable option to market products/service in Bangladesh, you must keep yourself calm and collected. Because success is inevitable. Brace yourself and start doing SMS marketing. Before that, check out this presentation and start preparation.

1. LETS TAKE A LOOK AT THE CURRENT SITUATION
OF SMS MARKETING IN BANGLADESH

2. • Bangladesh has an ever growing economy.
• Number of mobile phone users are increasing day by
day.
• Purchasing power of people has shifted to an
affordable point.
• Consumer behavior in general has shifted in few decades.
Abstract

3. SMS marketing’s area of
operation
■ Special offer
■ Promotion
■ Alert
■ Order
confirmation
■ Notifications
■ Service update
■ Delivery update
■ Invitations
■ Bookings
■ Tickets confirmations
■ Bank statements
■ Greetings and
congratulations
■ Sales
■ News updates
■ Entertainments

4. The effectiveness of SMS
marketing
■ 98% peoples opens SMS.
■ 3 minute is average response time.
■ Total number of global mobile phone user is 4.57
billion.

5. Exposure in Bangladesh
■ Total 166.8 million
■ Mobile phone users 1427 million

6. Advantages of Bulk SMS
■ Cost efficient and effective
■ Highest exposure rate
■ Interactive
■ Highly customable and specific
■ Rapport building process with stack holders
■ Value creation and value chain development