The document discusses the mobile market in the Philippines and approaches for prospecting. It notes that in 2010 there were 69.8 million mobile subscribers in the Philippines, representing 16% growth. More than 95% of subscribers are prepaid. The prepaid market is huge at 3 billion subscribers globally and characterized by micro transactions and long-term consumption. Prospecting approaches discussed include the P.E.A.R.L.S. method for people known to the prospector, targeting "result seekers" and "practice dummies," using an opinion style, and relying on third parties, door-to-door visits, cold calls, flyers, brochures, stickers, posters, direct mail, and online advertising
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
Palestra proferida no Workshop sobre como publicar artigos científicos em inglês, na Biblioteca da Escola de Engenharia de São Carlos, por Daniel McGowan, Science Director da Edanz Group
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
Palestra proferida no Workshop sobre como publicar artigos científicos em inglês, na Biblioteca da Escola de Engenharia de São Carlos, por Daniel McGowan, Science Director da Edanz Group
The Future of Telecoms in Africa, Feb 2014, DeloitteAdrian Hall
Africa can no longer be considered the Dark Continent. Given the rate at which mobile connectivity is growing, it seems only natural that the way business is done will change. But how will Telco’s embrace this change and are they even ready for it?
Telecommunication industry is going through a parity environment. All players are moving in the same direction. Attempting to drive differentiation through emotional messaging without any focus to Leverage product innovations… No investment to build identity & look.
Focus more on acquisition rather than revenue
generation...
What is the future of the Telecommunications industry in AfricaDavid Graham
Deloitte recently completed an in-depth analysis of the telecommunications market in Africa, its trends, and the drivers of it. We are convinced that there will be consolidation in the telecommunications sector and inevitably more inbound investment as the market opens up and the economic returns improve.
URBANIS AFRICA ON THE STATE OF HOUSING MICRO-FINANCE IN AFRICA Peter Victor Omolo
Urbanis Africa delivered 330 houses and is yet to finalize of end user financing. Housing Micro-finance is key to growth of Affordable housing in Africa.
Affordable housing is a $30 billion market in Africa. The size of the market commands a huge potential for housing related Microfinance services.
Africa is almost as urbanized as China and has as many cities of 1 million people as Europe.
As a result 60% of Africa’s urban population lives in inadequate housing.
The Future of Telecoms in Africa, Feb 2014, DeloitteAdrian Hall
Africa can no longer be considered the Dark Continent. Given the rate at which mobile connectivity is growing, it seems only natural that the way business is done will change. But how will Telco’s embrace this change and are they even ready for it?
Telecommunication industry is going through a parity environment. All players are moving in the same direction. Attempting to drive differentiation through emotional messaging without any focus to Leverage product innovations… No investment to build identity & look.
Focus more on acquisition rather than revenue
generation...
What is the future of the Telecommunications industry in AfricaDavid Graham
Deloitte recently completed an in-depth analysis of the telecommunications market in Africa, its trends, and the drivers of it. We are convinced that there will be consolidation in the telecommunications sector and inevitably more inbound investment as the market opens up and the economic returns improve.
URBANIS AFRICA ON THE STATE OF HOUSING MICRO-FINANCE IN AFRICA Peter Victor Omolo
Urbanis Africa delivered 330 houses and is yet to finalize of end user financing. Housing Micro-finance is key to growth of Affordable housing in Africa.
Affordable housing is a $30 billion market in Africa. The size of the market commands a huge potential for housing related Microfinance services.
Africa is almost as urbanized as China and has as many cities of 1 million people as Europe.
As a result 60% of Africa’s urban population lives in inadequate housing.
2. The Market
• Subscriber Forecast
– 69.8 million in 2010
– That was a Growth of 10 million in a year or 16%
of that year
• More than 95% of the mobile phone
subscribers are prepaid.
• We sent 800 million to 1 billion ‘text’ (SMS)
messages daily
– Texting Capital of the World
3. Prepaid Products
• Huge Market
(3 billion
subscribers)
• Micro Denomination
• Long-term
consumption
• Well advertised and
promoted
• Selling effort is
minimal
Beauty & Wellness
• Huge Market
(US$1-2 Trillion a
year)
• Mostly Expensive
• Short-term
product usage
• Promotion is thru
channels of agents
• Requires
testimonies
4. Prepaid Market
• The wireless telephony penetration is
expected to reach 74.1% of the population in
2010.
• The average operator-wide ARPU in the
Philippines is forecasted to be at US$5.47
(approximately PhP246) per user.
• Expected average annual growth of 12%.
5. Mobile Telephony Outlook
“By the year 2010, the
telecommunications
industry in East Asia is
predicted to reach a total
of 211 Billion Dollars.”
Ben Petrazzini
6. Vmobile Distributors Nationwide
• Manila, San Fernando-Pampanga,
Pangasainan, Palawan, Bacolod, Nueva Ecija,
Camarines Sur, Pasay, Zamboanga, Cagayan de
Oro, Kabanklan, Lubao- Pampanga, Davao
7. Our Prospecting Approaches
• A B C
A = P.E.A.R.L.S.
B = result seekers
C = practice dummies (in a positive way)
• “Opinion” Style
• 3rd Party
8. For people that you don’t know:
• Door-to-Door / Drop-Ins
• Cold Calls
• Flyers
• Brochures
• Stickers
• Posters
• Direct Mail
9. • Communities:
– communities, organizations, etc. (online or offline)
• Online advertising
– Sulit.com, buyandsell.com (online auction sites)
– Smartparenting.com (non biz communities)