The document discusses the mobile market in the Philippines and approaches for prospecting. It notes that in 2010 there were 69.8 million mobile subscribers in the Philippines, representing 16% growth. More than 95% of subscribers are prepaid. The prepaid market is huge at 3 billion subscribers globally and characterized by micro transactions and long-term consumption. Prospecting approaches discussed include the P.E.A.R.L.S. method for people known to the prospector and techniques like cold calls, flyers, and online advertising for unknown individuals.

1. The Market and Our Prospecting
Approaches

2. The Market
• Subscriber Forecast
– 69.8 million in 2010
– That was a Growth of 10 million in a year or 16%
of that year
• More than 95% of the mobile phone
subscribers are prepaid.
• We sent 800 million to 1 billion ‘text’ (SMS)
messages daily
– Texting Capital of the World

3. Prepaid Products
• Huge Market
(3 billion
subscribers)
• Micro Denomination
• Long-term
consumption
• Well advertised and
promoted
• Selling effort is
minimal
Beauty & Wellness
• Huge Market
(US$1-2 Trillion a
year)
• Mostly Expensive
• Short-term
product usage
• Promotion is thru
channels of agents
• Requires
testimonies

4. Prepaid Market
• The wireless telephony penetration is
expected to reach 74.1% of the population in
2010.
• The average operator-wide ARPU in the
Philippines is forecasted to be at US$5.47
(approximately PhP246) per user.
• Expected average annual growth of 12%.

5. Mobile Telephony Outlook
“By the year 2010, the
telecommunications
industry in East Asia is
predicted to reach a total
of 211 Billion Dollars.”
Ben Petrazzini

6. Vmobile Distributors Nationwide
• Manila, San Fernando-Pampanga,
Pangasainan, Palawan, Bacolod, Nueva Ecija,
Camarines Sur, Pasay, Zamboanga, Cagayan de
Oro, Kabanklan, Lubao- Pampanga, Davao

7. Our Prospecting Approaches
• A B C
A = P.E.A.R.L.S.
B = result seekers
C = practice dummies (in a positive way)
• “Opinion” Style
• 3rd Party

8. For people that you don’t know:
• Door-to-Door / Drop-Ins
• Cold Calls
• Flyers
• Brochures
• Stickers
• Posters
• Direct Mail

9. • Communities:
– communities, organizations, etc. (online or offline)
• Online advertising
– Sulit.com, buyandsell.com (online auction sites)
– Smartparenting.com (non biz communities)