1.
Roma 19 novembre 2012
presso "The Shenker Institute"
Engagement e Social Enterprise
Dr. Alvaro Busetti
…vai al sito del libro 
abusetti.wordpress.com

2.
Il valore potenziale della "social economy"
$900 billion – 1.3 trillion
Annual value that could be unlocked by social technologies in four sectors
1/3
Share of consumer spending that could be influenced by social
shopping
2x Potential value from better enterprise communication and
collaboration compared with other social technology benefits
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute,
Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com

3.
Dove si può generare valore con le tecnologie social
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute,
Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com

4.
Esempio: il settore dei "Consumer Packaged Goods" (B2C)
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute,
Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com

5.
Esempio: il settore "Advanced Manufacturing Industries" (B2B)
Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute,
Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com

6.
Dove si può generare valore con le tecnologie social
/ quale stakeholder coinvolgere? (engagement)
abusetti.wordpress.com

7.
Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php
accessed 8 november 2012 abusetti.wordpress.com

8.
Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php
accessed 8 november 2012 abusetti.wordpress.com

9.
Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation
Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php
accessed 8 november 2012 abusetti.wordpress.com

10.
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com

11.
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com

12.
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com

13.
Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM
Engagement Platform to connect employees:
1. To each other;
2. To customers (where they need us, and
when they need us);
3. To knowledge (created by employees and
customers alike).
Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ;
abusetti.wordpress.com

14.
Dove / quale stakeholder coinvolgere? (engagement)
Salary for Work
Value for Engagement
abusetti.wordpress.com

15.
abusetti.wordpress.com

16.
Grazie per la vostra attenzione !
Alvaro Busetti
alvaro.busetti@gmail.com
http://it.linkedin.com/in/abusetti
http://abusetti.wordpress.com/
http://twitter.com/ABusetti
http://www.slideshare.net/abusetti
http://www.delicious.com/A.Busetti
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http://www.facebook.com/AlvaroBusetti
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