1. Research task 5: Brand
image and House style
A-Level
Media
Studies
2. National Geographic
How a sense of house style is
established with the National
Geographic’s Magazine front covers is
by..
Font Types –A Serif font type is used for the Mast head
this is shared amongst all of the magazines. Even in its
earliest issues. Sans Serif font types area used for the
other pieces of text on the page such as cover lines.
Main Image – The main image is almost always directly in
the centre of the page, the reason for this is because
studies show that the centre of the page is where the eye
is most likely to look first.
Graphic Elements – All of the magazines have a yellow
border surrounding its outside, this was done to draw a
customers attention from far away. Now the yellow border
has become one of the staple branding symbols for the
company.
3. TIME
How a sense of house style is
established with the TIME’s Magazine
front covers is by..
Font Types – A Serif font type is used in the Mast Head
this is shared amongst all of the magazines.
Main Image – The main image is almost always directly
in the centre of the page, the reason for this is
because studies show that the centre of the page is
where the eye is most likely to look first.
Graphic Elements – All of the magazines have a red
border surrounding its outside, this was done to draw
a customers attention from far away. Time may have
gotten this idea from National Geographic or vice
versa.
