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What are they looking for?
The psychology of what clients look for in a portfolio.
Dress your portfolio for
the jobs you want to get
not the jobs that you do.
Over produce and
under charge.
Less is more.
Your clients are looking at
your site when they
shouldn’t be… make it easy.
Double check your user experience on
an iPad and mobile device. Heck give
your site to your grandma on her iPad
and see wh...
Be Honest.
Be Punny.
Own the fact that you
are a freelancer.
Don’t get caught up in
trends that make your site
confusing to navigate.
Understand the power
of color.
Find jokes that seem appropriate
to the client. People want to work
with people that they like.
Don’t ever put your work
down. If you don’t like it,
fix it for free.
Each site, logo, flyer, social media
post and conversation you EVER
have is your business card.
Have passions that
include people who don’t
do what you do.
Keep a network of smarter
people who can answer
questions you can’t.
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What are clients looking for in your portfolio

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What are they looking for? The psychology of what clients are looking for in your portfolio.

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What are clients looking for in your portfolio

  1. 1. What are they looking for? The psychology of what clients look for in a portfolio.
  2. 2. Dress your portfolio for the jobs you want to get not the jobs that you do.
  3. 3. Over produce and under charge.
  4. 4. Less is more.
  5. 5. Your clients are looking at your site when they shouldn’t be… make it easy.
  6. 6. Double check your user experience on an iPad and mobile device. Heck give your site to your grandma on her iPad and see where she gets confused.
  7. 7. Be Honest.
  8. 8. Be Punny.
  9. 9. Own the fact that you are a freelancer.
  10. 10. Don’t get caught up in trends that make your site confusing to navigate.
  11. 11. Understand the power of color.
  12. 12. Find jokes that seem appropriate to the client. People want to work with people that they like.
  13. 13. Don’t ever put your work down. If you don’t like it, fix it for free.
  14. 14. Each site, logo, flyer, social media post and conversation you EVER have is your business card.
  15. 15. Have passions that include people who don’t do what you do.
  16. 16. Keep a network of smarter people who can answer questions you can’t.

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