14. Awesome
Solution
We built it and we didn’t expect it to be a company,
we were just building this because we thought it was awesome.
- Mark Zuckerberg
16. Your business model is the
product
Problem Solution Unique Unfair Customer
Value Advantage Segments
Proposition
Key Metrics Channels
Cost Structure Revenue Streams
19. PROBLEM CUSTOMER
SEGMENTS
EXISTING EARLY
ALTERNATIVES ADOPTERS
20. PROBLEM CUSTOMER
SEGMENTS
1. Hard to measure real progress.
2. Drown in a sea of numbers.
3. Metrics can’t tell you why.
EXISTING EARLY
ALTERNATIVES ADOPTERS
21. PROBLEM CUSTOMER
SEGMENTS
1. Hard to measure real progress.
2. Drown in a sea of numbers. Software Companies
3. Metrics can’t tell you why.
EXISTING EARLY
ALTERNATIVES ADOPTERS
22. PROBLEM CUSTOMER
SEGMENTS
1. Hard to measure real progress.
2. Drown in a sea of numbers. Software Companies
3. Metrics can’t tell you why.
EXISTING EARLY
ALTERNATIVES ADOPTERS
1. Homegrown
2. Analytics & CRM software
23. PROBLEM CUSTOMER
SEGMENTS
1. Hard to measure real progress.
2. Drown in a sea of numbers. Software Companies
3. Metrics can’t tell you why.
EXISTING EARLY
ALTERNATIVES ADOPTERS
1. Homegrown SaaS products
2. Analytics & CRM software with > 20 sign-ups/day
24. AGENDA
01 Finding a problem worth
solving
02 Defining the MVP
03 Maximizing for learning