1. A primer on Agile UX and LeanUX and what this will
change about traditional user experience design.
The title of the talk is stolen from Ash Maurya.
Life's too short to build
something nobody wants
Martin Christensen

2. Why

3. Feature usage in enterprise SW
Always (7%)
Frequently (13%)
Never (45%)
Sometimes (16%)
Rarely (19%)
Standish Group 2002

4. What the competitors already have
Built by developers
because they could
What the competitors haven’t
had time to build yet
Thought out by the Product owner
but targeting the wrong market
Designed by the interaction designers because it looks cool

5. ”I’ll solve this by specifying exactly
what you are allowed to build!”
)))
”You already know
that doesn’t work!”
DEV
DEV
DEV

6. How

7. Agile
Lean
Startup
Our highest priority is to satisfy the customer through early and continuous
delivery of valuable software. Business people and developers must work
together daily throughout the project. The most efficient and effective method
of conveying information to and within a development team is face-to-face
conversation.
By eliminating wasteful practices and increasing value-producing practices
during the product development phase, through an evidence-based
approach, startups can have a better chance of success without requiring
large amounts of outside funding, elaborate business plans, or the perfect
product.

8. Agile
User
Experience
Lean
Startup
With the use of user experience methods we understand what
needs to built and how it needs to function to support the end
user. We do this by getting to know the users and their
situation. We know what actually gives user value when actual
users use the product in an authentic situation.

9. Agile
Agile UX (together with Agile)
answers how something should be
built, with whom and in what way
- by leaving slow documentcentered thinking, focusing on
collaborating and making the work
process more efficient
- through Design Studio, Crossfunctional pairing, etc.
Agile
UX
Lean
Startup
Lean
UX
User
Experience
Lean (Startup) UX helps us with
why we should build the product
- by quickly building,
measuring and validating,
and making the work process
more effective
- through minimum viable
products focusing on validated
learning

10. Agile
Lean
Startup
Agile
UX
Lean
UX
Insights
User
Experience

11. Agile
Lean
Startup
Agile
UX
Lean User Experience
Agile User Experience
Agile
Lean
UX
User
Experience

12. Agile
Lean
Startup
Agile
UX
Continuous Discovery
Continuous Collaboration
Continuous Delivery
Lean
UX
User
Experience

13. Agile
Lean
Agile
Lean
User
UX
UX
Experience
A Startup
strategy to lean on during the whole discovery
and delivery cycle is required to align all involved
Continuous
Find the impact we want
Why
Discovery
to reach and validate this
Continuous Collaboration
Find out who will help
Continuous us reach the impact
Delivery
Who
and validate this
What
Find out what needs
these people have to
help us reach the impact
and validate this
How
Find out how we can
build to support these
needs and validate this

14. Agile
Lean
Startup
Agile
UX
Lean
UX
User
Experience
Continuous Discovery
Continuous Collaboration
Continuous Delivery
PO
DEV
UX
DEV
DEV
SM
SW
IxD
A balanced Product Discovery team makes sure
we are building the right product and is a part of
the self-organizing Product Delivery team

15. Lean
Startup
Agile
Agile
UX
Lean
UX
User
Experience
Continuous Discovery
!!
Continuous Collaboration
?!
Product Discovery and
Product Delivery people
meet users together
Continuous Delivery
User meetings are occuring
continuously to validate
and measure
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In this way we learn what is
valuable to do and for the
product together

16. Agile
Lean
Startup
Agile
UX
Lean
UX
User
Experience
Frequent and good retrospectives is the key to build
the product in the most efficient and effective way
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17. Thank you!
Bygg rätt sak på rätt sätt
4-5 november
http://www.crisp.se/kurser