course material

1. (Mt) – MGT401 SEU Corporate Strategy Discussion
Unformatted Preview MGT401 Content Introduction Learning Outcomes Distinguish
between different types and levels of strategy and strategy implementation 2. Gain insights
into the strategy-making processes of different types of organizations 1. Reading Required
Chapter 7. Strategy Formation: Corporate Strategy Textbook: Wheelen, T. L., Hunger, D.,
Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business
policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN13: 9780133126129 (print),
9780133126433 (e-text) Recommended Andersson, H., & Janson, G. (2012). Evaluating a
corporate strategy: A case study of Länsförsäkringar. Available via
https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf Test your knowledge
Question 1 How is corporate parenting different from portfolio analysis? How is it alike? Is
it a useful concept in a global industry? MGT402 Week 8: Interactive Learning Activity 8.1
Learning Outcomes: • • • • • • • • • • Explain the differences among promotion, publicity,
personal selling, and advertising. Explain the differences among promotion, publicity,
personal selling, and advertising. Describe the advantages and disadvantages of the various
advertising media. Identify four basic methods for preparing an advertising budget. Explain
practical methods for stretching an entrepreneur’s advertising budget. Explain why pricing
is both an art and a science. Discuss the relationship among pricing, image, competition and
value. Describe effective pricing strategies for both new and existing products and services.
Explain the pricing techniques used by retailers, manufacturers, and service firms. Describe
the impact of credit on pricing. 8.2 Action Required: • Watch the short video at the following
link https://www.youtube.com/watch?v=N6UIlptvJAc 8.3 Test your Knowledge (Question):
• How could an entrepreneur use the Internet to advertise his/her business? 8.4
Instructions • • Answer the question available in the “Test your Knowledge” section. Post
your answer in the discussion board using the discussion link below (Week 8: Interactive
Learning Discussion) MGT403 Week 8: Interactive Learning Activity 8.1 Learning
Outcomes: • • • • • • • • • • Explain the differences among promotion, publicity, personal
selling, and advertising. Explain the differences among promotion, publicity, personal
selling, and advertising. Describe the advantages and disadvantages of the various
advertising media. Identify four basic methods for preparing an advertising budget. Explain
practical methods for stretching an entrepreneur’s advertising budget. Explain why pricing
is both an art and a science. Discuss the relationship among pricing, image, competition and
value. Describe effective pricing strategies for both new and existing products and services.
Explain the pricing techniques used by retailers, manufacturers, and service firms. Describe

2. the impact of credit on pricing. 8.2 Action Required: • Watch the short video at the following
link https://www.youtube.com/watch?v=N6UIlptvJAc 8.3 Test your Knowledge (Question):
• How could an entrepreneur use the Internet to advertise his/her business? 8.4
Instructions • • Answer the question available in the “Test your Knowledge” section. Post
your answer in the discussion board using the discussion link below (Week 8: Interactive
Learning Discussion) MGT404 Week 8: Interactive activity 8.1 Learning Outcomes:
Understand the diagnostic issues associated with interpersonal relations and group
dynamics interventions. (MLO 10.1) Illustrate the principles of the process consultation
intervention. (MLO 10.2) Describe the process of third-party conflict resolution. (MLO 10.3)
Discuss and evaluate the core organization development (OD) intervention of team building.
(MLO 10.4) Understand the diagnostic issues associated with organization-wide process
interventions. (MLO 11.1) Demonstrate the organization confrontation meeting. (MLO 11.2)
Describe and evaluate the effectiveness of large-group interventions. (MLO 11.40 8.2 Action
Required: Required Readings: Chapter 10: Interpersonal and Group Process Approaches.
Chapter 11: Organization Process Approaches. TEXTBOOK: Cummings, T., & Worley, C.
(2015). Organization development and change. (10th ed.). Stamford, CT: Cengage Learning.
ISBN#: 13 9781133190455 (print), ISBN#: 13 9781285800967 (e-text). Recommended
Readings: Lambrechts, Frank & Grieten, Styn & Bouwen, R. & Corthouts, Felix. (2009).
Process Consultation RevisitedTaking a Relational Practice Perspective. The Journal of
Applied Behavioral Science. 45. 39-58. 10.1177/0021886308326563.
https://www.researchgate.net/publication/253528226_Process_Consulta
tion_RevisitedTaking_a_Relational_Practice_Perspective Cox, Tom & Taris, Toon & Nielsen,
Karina. (2010). Organizational interventions: Issues and challenges. Work and Stress –
WORK STRESS. 24. 217-218. 10.1080/02678373.2010.519496.
https://www.researchgate.net/publication/241734232_Organizational_in
terventions_Issues_and_challenges 8.3 Test your Knowledge (Question): Discuss the issues
associated with interpersonal relations and group dynamics interventions. Discuss the
differences between individual and group interventions and provide an example of each.
Explain Third-Party Interventions and provide an example. Discuss some of the team
building activities. How effective is large group interventions from your point of view?
Discuss some of the issues associated with organization process interventions. Briefly
explain Organization Confrontation Meeting in your own words and discuss why it is
important. 8.4 Instructions Post your answer in the discussion board using the discussion
link below (Week8: Interactive learning Discussion).