1. Analysis of CD pack
Kaiser Chiefs – Employment
From the front cover that you get on this CD you can tell straight away that the band are trying to
give it that authentic look because of the type of pictured texture with the lumpy black leather
texture on it and the tarred away edges making it look old. The reason they did this might be
because they want to be different and this is where their music comes in. This band could be classed
as an indie band because of the type of music they produce and how they portray themselves in
their music videos. For instance their music video which was their main song for this album was “I
predict a riot”, and if you watched the video they have based the video in an older time. This then
could be linked back to the old fashioned feel to the cover and also the old fashioned boarder
around the writing.

2. Then when you look inside the CD you can find the CD and also the inside booklet that goes with it.
This is the back of the booklet which gives you a feel of what is to come in the booklet. I can see
from looking at this that it is still going with the theme of an older fashioned look, the booklet still
looks warn and antique. The words that are written on
the page are that of differenttypography that you might
have found on posters in an older time era. The words
read “new is games, the latest and best”. Then down the
bottom “may be seen at all stationers and fancy
dealers”. If I linked that to the video of “I predict a riot”
and the time era in which it is set I can then make the
link that itwas most likely of the time where people
would have posters of what was happening in a carnival
like a bearded woman etc. Plus how all the words are
shown it gives you an opening for what’sin store. For
instance right at the start of the “I predicta riot” video the main circus presenter opened a tent and
let you into the music video. This booklet is kind of doing the same thing by letting you n to the
world of the Kaiser Chiefs. Then if you look at the CD it has a completely different feel to the booklet
because of all the vibrant colours on the CD. If you look closely though it is a spinning wheel which
represents a game and this links to the booklet talking about “New is Game”. This shows the
audience that what’s in store could play games with you.

3. As you open the cover up you get a little note saying “this CD belongs to …” which is a good way of
getting the audience to engage with the CD cover, again having that authentic look to it helps with
the theme of antique. On the opposite side is a background which looks like a board game and a
note attached to the front saying “how to play, and exciting new CD suitable of six million listeners”
this has been done quite cleverly in the point that they have tried to make it look like the CD is a
game and saying suitable for over six million users is a reference to what games normally say such as
suitable for age 3= etc. Then below are the lyrics to each song with the first being “every day I love
you less and less”. The whole deal of this as beginning to pay a game with the music links in well
with the front of the booklet and the CD specifying games.
On the next pages along again it has the same background as the other page which has a type of
board game feel to it. And again also there is just the lyrics to the Kaiser chiefs songs.

4. If you look at the next page you will find that
there is an image of some money on a game
bard which would represent the
gamemonopoly. But if you look closely the
money reads on it “band of Kaiser Chiefs. So
this is just a little humours image from the
Kaiserchiefs with their own rendition of the
game monopoly.
Then linked to that is the next page with the
same game board andthe background but this
time playing cards are on the table with
pictures of each band member, their name and
what instrument they play. This gives the
reader an insight to the band and who they are.
From seeing these board games show up you
could link this to the band as they might link to
play board games or they might want the
audience to feel as if they are full of games and
surprises.
On the next page along you can clearly see that they have taken the game snakes and ladders and
use it as their background and on top some little object from various other board games such as
monopoly cards and a dice. Around the image is just saying about whom the management was, who
the songs were mixed by and other studio information about the people who helped them with their
music. Then that is followed by a thank you page on the opposite page with a list of names they are
grateful for their help with the Kaiser chiefs.

5. Then finally at the back of the whole CD is just the list of songs that will feature in this CD. Also is a
link to their website www.kaiserchiefs.co.uk which helps the group with getting more audiences in
and buying their songs and merchandise.