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The Nuts & Bolts of Captioning & Describing Online Video

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In this webinar, Owen Edwards, Senior Accessibility Consultant at SSB BART Group and contributor to the Video.js open-source web video player, and Lily Bond, Director of Marketing for 3Play Media, will deconstruct captioning and audio description down to its nuts and bolts. This webinar will explore the legal requirements, benefits, best practices, how-to's and more of captioning and audio description to ensure you can confidently proclaim yourself as an accessibility guru.

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The Nuts & Bolts of Captioning & Describing Online Video

  1. 1. THE NUTS & BOLTS OF CAPTIONING & DESCRIBING ONLINE VIDEO • Type questions in the window during the presentation • This webinar is being recorded & will be available for replay
  2. 2. Presented by: Owen Edwards Senior Accessibility Consultant SSB BART Group www.ssbbartgroup.c Lily Bond Director of Marketing 3Play Media lily@3playmedia.co Live tweet: #a11y @3playmed ia
  3. 3. What will we cover? ▸WHAT are captions & audio description? ▸WHY should you caption & describe? ▸HOW do you create captions & descriptions? ▸WHO captions & describes your files? ▸WHERE do you publish captions & descriptions? ▸Q&A
  4. 4. WHAT ARE CAPTIONS?
  5. 5. RELEVANT SOUND EFFECTS
  6. 6. CAPTIONS VS. SUBTITLES VS. TRANSCRIPTS Captions assume the viewer can’t hear the audio. Subtitles translate the audio into another language. Transcripts contain text of the audio that isn’t time coded.
  7. 7. WHAT IS AUDIO DESCRIPTION ?
  8. 8. “Narration added to the soundtrack to describe important visual details that cannot be understood from the main soundtrack alone.” – W3C ▸ Also known as video description, narrative description, & description ▸ Similar to “Directors commentary” on DVDs ▸ Increasingly available on TV (via “SAP”), and on some online services “I am here” - RNIB
  9. 9. WHY SHOULD YOU CAPTION/ DESCRIBE?
  10. 10. Rehabilitation Act of 1973 Section 504: Broad anti-discrimination law Section 508: Electronic & information technology Section 508 Refresh: WCAG 2.0 requirements
  11. 11. Americans with Disabilities Act (1990) Title II: Public Entities Title III: Places of Public Accommodation NAD vs. Netflix NAD vs. Harvard & MIT
  12. 12. 21st CENTURY COMMUNICATIONS & VIDEO ACCESSIBILITY ACT CAPTIONS: Online video that previously appeared on TV with captions AD: Prime-time viewing & children’s programming (Goal: 100% AD by 2020)
  13. 13. Web Content Accessibility Guidelines (WCAG) 2.0 International guidelines with “success criteria” – Levels A, AA, AAA Level A: Captions & Transcript OR Audio Description Level AA: Captions & Audio Description Level AAA: Captions & Transcript & Audio Description & Sign Language & … A key part of the Section 508 Refresh
  14. 14. “Excluding businesses that sell services through the Internet from the ADA would run afoul of the purposes of the ADA.” “The United States respectfully submits this Statement of Interest to correct Harvard’s misapplication of the primary jurisdiction doctrine and its misunderstanding of the ADA and - Judge Ponsor, NAD vs. Netflix - DOJ, NAD vs. Harvard &
  15. 15. BENEFITS OF CAPTIONS Accessibility > 48 million Americans are Deaf or hard of hearing Comprehension > 80% of people who use captions aren’t D/HoH Flexibility > View videos in sound- sensitive environemtns Video Search > 97% of students said interactive transcripts enhanced experience SEO > Adding captions to YouTube led to a 7.3% increase in views Translation > Create multi-lingual subtitles to reach a global audience Reusable > 50% repurposed transcripts as study guides Legal Requirements > 3 major US accessibility laws require captioning
  16. 16. RESEARCH: HOW & WHY DO STUDENTS USE CLOSED CAPTIONS? www.3playmedia.com/student-research-study/ 98.6%Of students find captions helpful 75%Of students use captions as a learning aid FOCUSIs the #1 reason students use captions for learning
  17. 17. BENEFITS OF AUDIO DESCRIPTION Accessibility > Estimated 21 million Americans (10%) with vision loss. Autism > Helps to better understand emotional and social cues Flexibility > View videos in eyes- free environments Language Development > Listening is a key step in learning language. Auditory Learners > 20-30% of students retain information best through sound. Legal Requirements > May be required by law
  18. 18. HOW DO YOU CREATE CAPTIONS?
  19. 19. ONE WAY … Transcribe your video Set timings OR: Edit auto captions Convert format
  20. 20. QUALITY STANDARDS
  21. 21. ACCURACY RATES
  22. 22. COMMON ASR ERRORS
  23. 23. HOW DO YOU CREATE AUDIO DESCRIPTION ?
  24. 24. 1. Include description at the production stage 2. Write a description script & align w/ the timeline. Then record the voice artist & mix the description w/ original audio 3. Create an edited version of a video w/ additional time for audio descriptions HOW DO YOU CREATE AUDIO DESCRIPTION ?
  25. 25. EXAMPLE OF AUDIO DESCRIPTION Audio description by JJ Hunt www.jjhunt.com (c) copyright 2006, Blender Foundation / Netherlands Media Art Institute www.elephantsdream.org
  26. 26. No specific standards from WCAG, FCC, CVAA Guidelines exist: especially DCMP’s Description Key Description companies have internal best practices/standards CVAA requirements may lead to lawsuits which ultimately define “good enough” WHAT IS “GOOD ENOUGH” FOR DESCRIPTION ?
  27. 27. WHERE DO YOU PUBLISH CAPTIONS & DESCRIPTION ?
  28. 28. Mobile Tablet Computer
  29. 29. Ways to publish captions: • Side car file • Encoded captions • Open captions • Integrations
  30. 30. WHAT DO CAPTION FORMATS LOOK LIKE? 01:00:00:00 942c 01:00:03:01 9420 9454 5468 e973 2076 e964 e5ef 20f7 e9ec ec80 94f2 97a2 7368 eff7 2079 ef75 2068 eff7 20f4 ef20 6d61 6be5 942c 8080 8080 942f 01:00:04:05 9420 9440 97a2 d9ef 7554 7562 e520 76e9 64e5 ef73 2061 e3e3 e573 73e9 62ec e520 e96e 94e0 97a2 ea75 73f4 20ef 6ee5 20e3 ece9 e36b 2c20 7573 e96e 6720 b3d0 ec61 7980 942c 8080 8080 942f 1 00:00:00,000 --> 00:00:04,000 2 00:00:04,000 --> 00:00:05,500 This video will show you how to make 3 00:00:05,500 --> 00:00:08,860 YouTube videos accessible in just one click, using 3Play < SCC SRT >
  31. 31. What players support description: • Few players support a secondary audio track for description • Create two copies: original & w/ AD • Some players support a “text track description,” which is read out by a screen reader (issues
  32. 32. Other implications of video accessibility: Need to use an accessible video player/platform: • Keyboard-only access to controls • Low-vision support • Screen reader support • Voice control support (e.g. Dragon) • One or more method for AD playback Able player
  33. 33. Existing accessible video players/platforms: Accessible players exist (but not widely adopted): • Able Player • OzPlayer Increasingly accessible players:* • YouTube • Kaltura • JW Player • Brightcove • Akemi • PayPal’s “accessible video player” • Nomensa’s video player * Not an exhaustive list, nor specific endorsement OzPlayer
  34. 34. “Access to information and communication technologies is increasingly becoming the gateway civil rights issue for individuals with disabilities.” - Department of Justice
  35. 35. Q&A www.3playmedia.com/webinar s/

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