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Intro Audio Description

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This webinar will cover the basics of how to add audio description to online video, legal requirements for audio description, video player compatibility, examples and demos, how to create audio description, and benefits of audio description outside of accessibility.

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Intro Audio Description

  1. 1. INTRO TO AUDIO DESCRIPTION • Type questions in the Q&A tab during the presentation • This webinar is being recorded & will be available for replay
  2. 2. Presented by: Elisa Edelberg 3Play Media elisa@3playmedia.c om www.3playmedia.co Lily Bond 3Play Media lily@3playmedia.co m www.3playmedia.co Moderated by:
  3. 3. What will we cover? ▸WHAT is audio description? ▸HOW do you create audio description? ▸WHERE do you publish audio description? ▸WHY should you describe? ▸WHO is 3Play Media? ▸Q&A
  4. 4. WHAT IS AUDIO DESCRIPTION?
  5. 5. NARRATES RELEVANT VISUAL INFORMATION “He shakes the computer.”
  6. 6. UNDESCRIBED VS. DESCRIBED
  7. 7. HOW DO YOU CREATE DESCRIPTION?
  8. 8. A FEW WAYS … Narrate visuals at the time of recording Create a text description or WebVTT file Record voiced description & merge with source audio Outsource for professional description
  9. 9. QUALITY STANDARDS
  10. 10. WHERE DO YOU PUBLISH DESCRIPTION ?
  11. 11. Mobile/Tablet Online Video TV, Movie Theater, Airplane, Live Theater …
  12. 12. Ways to publish description: • Second video with description • Secondary audio track • WebVTT track • Text-only merged transcript • Audio description plugin
  13. 13. WHY SHOULD YOU DESCRIBE ?
  14. 14. BENEFITS OF AUDIO DESCRIPTION Accessibility > Estimated 23.7 million Americans (10%) have trouble seeing. Autism > Helps to better understand emotional and social cues Flexibility > View videos in eyes- free environments Language Development > Listening is a key step in learning language. Auditory Learners > 20-30% of students retain information best through sound. Inattentional Blindness > Phenomena where you fail to recognize visuals “in plain sight.” Legal Requirements > May be required by law
  15. 15. Rehabilitation Act of 1973 Section 504: Broad anti- discrimination law Section 508: Electronic & information technology Section 508 Refresh: WCAG 2.0 requirements
  16. 16. WCAG 2.0 Level AA Requires audio description for all pre- recorded, synchronized media Success criteria
  17. 17. Americans with Disabilities Act (1990) Title II: Public Entities Title III: Places of Public Accommodation ADA Title III Lawsuits
  18. 18. 21st CENTURY COMMUNICATIONS & VIDEO ACCESSIBILITY ACT AD requirements for prime-time viewing & children’s programming Goal: 100% AD on TV by 2020
  19. 19. DESCRIPTION LAWSUITS & SETTLEMENTS ACB vs. Netflix > Settlement: Netflix agreed to provide AD for many streaming titles by EOY 2016 AMC Theaters > Failing to provide assistive audio description devices to blind viewers Hamilton > Sued for violating Title III of the ADA by failing to provide AD DOJ vs. UC Berkeley > DOJ submitted letter to UC Berkeley that their MOOC content was inaccessible
  20. 20. “Excluding businesses that sell services through the Internet from the ADA would run afoul of the purposes of the ADA.”- Judge Ponsor, NAD vs. Netflix
  21. 21. WHO IS 3PLAY MEDIA?
  22. 22. GOAL: MAKE ACCESSIBLE VIDEO EASY Online Account System Fast & Reliable Turnaround One-Stop Shop Audio Description Plugin
  23. 23. OUR PROCES S 1: Time-Coded Transcript 2: US-based Human Describers 3: Synthesized Speech
  24. 24. WHY SYNTHESIZED SPEECH? Processing Speed > Utilizing technology to make processing automated & eliminating the need for human retakes. Cost > Synthesized speech drives down costs by using machines instead of voice talent. Description Speed > Easy to have pre-set choices to manipulate speed of voiced description w/o distortion. Vocalization > Sounds like a machine (because it is a machine). Tone > Limited ability to alter tone, although there are ways to address this. Pronunciation > Some issues with pronunciation due to the use of synthesized speech. Can be partially addressed. PROS CONS Flexibility > Allows for more creative publishing tools, like allowing users to edit descriptions. Familiarity > Blind users are used to screen reader voices (faster & mechanized).
  25. 25. DOWNLOAD FORMATS MP4 MP3 WAV AD Plugin WebVTT TXT DOC Merged TXT Merged DOC
  26. 26. EDIT YOUR DESCRIPTION
  27. 27. DEMO: AUDIO DESCRIPTION PLUGIN
  28. 28. Audio Description Version TWO 1. Phonetic Pronunciation 2. Extended Audio Description in Addition to Standard 3. API Support
  29. 29. Q&A www.3playmedia.com/webinar s/

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