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Quick Start to Captioning 09-14-2017

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Learn the basics of how to add closed captions to online video to make it fully accessible, searchable, and SEO-friendly.

This webinar covers legal compliance, closed captioning lawsuits, creation of closed captions, explanation of caption formats and video player compatibility, as well as an overview of automated workflows and integrations with lecture capture and video platforms.

Published in: Technology
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Quick Start to Captioning 09-14-2017

  1. 1. QUICK START TO CAPTIONING • Type questions in the window during the presentation • This webinar is being recorded & will be available for replay
  2. 2. Presented by: Sofia Enamorado Marketing Assistant 3Play Media www.3playmedia.co m Sofia@3playmedia.c om Live tweet: #a11y @3playmedia
  3. 3. What will we cover? ▸WHAT are captions? ▸HOW do you create captions? ▸WHERE do you publish captions? ▸WHY should you caption? ▸WHO is 3Play Media? ▸Q&A
  4. 4. WHAT ARE CAPTIONS?
  5. 5. RELEVANT SOUND EFFECTS
  6. 6. CAPTIONS VS. SUBTITLES VS. TRANSCRIPTS Captions assume the viewer can’t hear the audio. Subtitles translate the audio into another language. Transcripts contain text of the audio that isn’t time coded.
  7. 7. HOW DO YOU CREATE CAPTIONS?
  8. 8. ONE WAY … Transcribe your video Set timings OR: Edit auto captions Convert format
  9. 9. QUALITY STANDARDS
  10. 10. ACCURACY RATES
  11. 11. COMMON ASR ERRORS
  12. 12. WHERE DO YOU PUBLISH CAPTIONS?
  13. 13. Mobile Tablet Computer
  14. 14. Ways to publish captions: • Side car file • Encoded captions • Open captions • Integrations
  15. 15. WHAT DO CAPTION FORMATS LOOK LIKE? 01:00:00:00 942c 01:00:03:01 9420 9454 5468 e973 2076 e964 e5ef 20f7 e9ec ec80 94f2 97a2 7368 eff7 2079 ef75 2068 eff7 20f4 ef20 6d61 6be5 942c 8080 8080 942f 01:00:04:05 9420 9440 97a2 d9ef 7554 7562 e520 76e9 64e5 ef73 2061 e3e3 e573 73e9 62ec e520 e96e 94e0 97a2 ea75 73f4 20ef 6ee5 20e3 ece9 e36b 2c20 7573 e96e 6720 b3d0 ec61 7980 942c 8080 8080 942f 1 00:00:00,000 --> 00:00:04,000 2 00:00:04,000 --> 00:00:05,500 This video will show you how to make 3 00:00:05,500 --> 00:00:08,860 YouTube videos accessible in just one click, using 3Play < SCC SRT >
  16. 16. WHY SHOULD YOU CAPTION ?
  17. 17. BENEFITS OF CAPTIONS Accessibility > 48 million Americans are Deaf or hard of hearing Comprehension > 80% of people who use captions aren’t D/HoH Flexibility > View videos in sound- sensitive environemtns Video Search > 97% of students said interactive transcripts enhanced experience SEO > Adding captions to YouTube led to a 7.3% increase in views Translation > Create multi-lingual subtitles to reach a global audience Reusable > 50% repurposed transcripts as study guides Legal Requirements > 3 major US accessibility laws require captioning
  18. 18. RESEARCH: HOW & WHY DO STUDENTS USE CLOSED CAPTIONS? www.3playmedia.com/student-research-study/ 98.6%Of students find captions helpful 75%Of students use captions as a learning aid FOCUSIs the #1 reason students use captions for learning
  19. 19. Rehabilitation Act of 1973 Section 504: Broad anti-discrimination law Section 508: Electronic & information technology Section 508 Refresh: WCAG 2.0 requirements
  20. 20. Americans with Disabilities Act (1990) Title II: Public Entities Title III: Places of Public Accommodation NAD vs. Netflix NAD vs. Harvard & MIT
  21. 21. 21st CENTURY COMMUNICATIONS & VIDEO ACCESSIBILITY ACT Online video that previously appeared on TV with captions Applies to all video clips + montages
  22. 22. “Excluding businesses that sell services through the Internet from the ADA would run afoul of the purposes of the ADA.” “The United States respectfully submits this Statement of Interest to correct Harvard’s misapplication of the primary jurisdiction doctrine and its misunderstanding of the ADA and - Judge Ponsor, NAD vs. Netflix - DOJ, NAD vs. Harvard &
  23. 23. WHO IS 3PLAY MEDIA?
  24. 24. GOAL: MAKE CAPTIONING EASY Online Account System Fast & Reliable Turnaround Automated Workflows One Click Video Search Tools
  25. 25. INTEGRATIONS
  26. 26. OUR PROCES S 1: Automatic Speech Recognition 2: Human Editing Cleanup 3: Human Quality Review
  27. 27. OUR EDITORS “I’m a weaver who raises Cotswold sheep. I can schedule my 3Play work around them.” “I have enjoyed working for 3Play since day 1. It has transformed me into a digital nomad.” “3Play allows me to earn extra income so I can afford the best things for my son.”
  28. 28. VIDEO SEARCH
  29. 29. Q&A www.3playmedia.com/webinar s/

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