Join us to learn more about 3Play Media’s closed captioning process, services, tools, and standards. In this webinar, you will learn how 3Play Media can help make your videos fully accessible, searchable, and more engaging for all viewers.

1. CAPTIONING
THE 3PLAY WAY
• Type questions in the window during the
presentation
• This webinar is being recorded & will be
available for replay
• To view live captions, please follow the link in
the chat window

2. Presented by:
Sofia Leiva
www.3playmedia.com
sofia@3playmedia.com
Ryan Martinez
www.3playmedia.com
ryan@3playmedia.com

3. What will we cover?
▸WHO is 3Play Media?
▸WHY should you caption?
▸HOW does 3Play approach captioning?
▸WHAT tools & services are available?
▸LIVE walkthrough
▸Q&A

4. WHO IS
3PLAY
MEDIA?

6. WHY
SHOULD
YOU
CAPTION
?

7. BENEFITS OF CAPTIONS
Accessibility
> 48 million Americans
are Deaf or hard of
hearing
Comprehension
> 80% of people who
use captions aren’t
D/HoH
Flexibility
> View videos in sound-
sensitive environemtns
Video Search
> 97% of students said
interactive transcripts
enhanced experience
SEO
> Adding captions to
YouTube led to a 7.3%
increase in views
Translation
> Create multi-lingual
subtitles to reach a
global audience
Reusable
> 50% repurposed
transcripts as study
guides
Legal Requirements
> 3 major US
accessibility laws
require captioning

8. RESEARCH: HOW & WHY DO STUDENTS USE CLOSED
CAPTIONS?
www.3playmedia.com/student-research-study/
98.6%Of students find captions helpful
75%Of students use captions as a learning aid
FOCUSIs the #1 reason students use captions for learning

9. GOAL: MAKE
CAPTIONING
EASY
Online Account System
Fast & Reliable
Turnaround
Automated Workflows
One Click Video
Search Tools

10. OUR
PROCES
S
1: Automatic Speech
Recognition
2: Human Editing Cleanup
3: Human Quality Review

11. FLEXIBLE
UPLOAD +
TURNAROUND

12. INTEGRATIONS

13. 50+ OUTPUT
FORMATS

14. TRANSCRIPT
ALIGNMENT

15. CAPTION
IMPORT

16. CAPTION
PLACEMENT

17. AUDIO
DESCRIPTIO
N

18. LIVE DEMO

19. Q&A
www.3playmedia.com/webinar
s/