Quick Start to Captioning 06/02/2016

Quick Start to Captioning
June 2, 2016 at 2:00pm ET
Emily Griffin
Content Marketing Manager
3Play Media
emily@3playmedia.com
www.3playmedia.com
twitter: @3playmedia
live tweet: #a11y
 Type questions in the control panel during the presentation
 This presentation is being recorded and will be available for replay
 To view live captions, please follow the link in the chat window

Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws & lawsuits
‣ Captioning services & tools
‣ Q&A
live tweet: #a11y @3playmedia

What Are Captions?
3
Text that has been time-synchronized with the media

What Are Captions?
Captions convey all spoken content and sound effects

What Are Captions?
5
Originated in the early 1980s for broadcast TV

Terminology
6
‣ Captions vs. Transcript

Terminology
7
‣ Captions vs. Subtitles

Terminology
‣ Closed vs. Open Captions

Terminology
‣ Closed vs. Open Captions
‣ Pre-recorded vs. Live Captioning

Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example

How to Associate Captions with Video
‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)

Benefits
‣ Accessibility for hard of hearing
48 Million
Americans with hearing loss

Benefits
‣ Better comprehension
80%Of people who use captions
don’t have hearing disability

Benefits
‣ Flexibility to view in noise-sensitive
environments

Benefits
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience

Benefits
environments
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions

Benefits
environments
‣ Reusability
50%
Students who use
transcripts for study guides

Benefits
environments
‣ Reusability
‣ Translation to foreign languages

Benefits
environments
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law

Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act

Accessibility Laws
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?

Accessibility Laws
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV with CC
‣ Includes video clips
‣ Video producer & distributor share responsibility

FCC Standards for Caption Quality
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content

Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications

Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
‣ NAD vs. Harvard & MIT
– Current state of the case
– Implications for higher education
– Changing scope of the ADA

About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Boston, MA

About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Boston, MA
‣ 1,600+ customers in higher education, government, corporate, & media

3Play Media’s Goal: Simplify the Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning

Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards

Flexible Upload + Turnaround

Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations

50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions

Caption & Translation Editor

Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your assets

Automated Transcript Alignment

Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for captions
‣ Easy to set up
‣ Lots of customization options

Searchable & Interactive Video Library

Customer Support
“…What’s
important is the
customer service
you get, and
3Play Media
just plain rocks when it comes to
helping out.”
- Josh Harder, University of
Wisconsin

3
Emily Griffin
Content Marketing Manager
3Play Media
emily@3playmedia.com
Q&A
Register for upcoming webinars at:
http://www.3playmedia.com/webinars/
Upcoming Webinars
 Captioning the 3Play Way
June 23, 2016 at 2pm – 2:30pm ET
 Are You at Risk? Identifying Web Accessibility
Gaps at Your Organization
June 29th, 2pm-3pm ET
 Implementing & Evaluating Web Application
Accessibility
July 7, 2016 at 2pm – 3pm ET

Quick Start to Captioning 06/02/2016

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Editor's Notes