Contrary to popular belief, social media marketing isn't easy. It's particularly tricky for B2B businesses, who can have a lot harder of a time connecting with their audience. Here are the most common pitfalls you should be avoiding when running B2B social media campaigns.

1. B2B Social Media Mistakes you
Should Avoid Making

2. Most B2B businesses use social media
because their competition does. They do not
have a clear strategy and just try to be active
because someone else is doing it too.
If you post only to be active on socials, how
are you able to find out if it is benefitting your
business? The way to find out how social
media is meeting your business goals is to
have a proper strategy.
01
Not having a clear strategy

3. Goals you want to achieve
How to achieve those goals
Track your performance with KPI’s (Key
Performance Indicator)
How will the goals impact your overall
business goals
Identify resources and tools that will help
to achieve your goals
Your strategy should include:

4. In the B2B market, consumers always expect
the truth. In a world with a lot of fake news
and privacy issues, customers turn their back
to brands if they fail to be authentic and
transparent.
86% of people are likely to take the
competitors product if the transparency of a
business is lacking on social media.
02
Authenticity and transparency

5. Posting the same content on different
channels is a common mistake businesses
make. Every social media channel has
different demographics such as age, gender
and ethnicity.
Tailor your social media plan to your target
audience for greater success.
03
Targeting the same audience
on every social media channel

6. Social media is about being social. You are
supposed to build a relationship with your
audience. If you fail to focus on your customer
and focus on yourself only your social media
strategy will fail.
Obviously, pushing your content is marketing,
however, this might backfire on your social
channels. Customers expect more value than
just hearing about your achievements.
04
Only talking about yourself

7. In fact, this is what experts struggle at too.
Social media does not directly relate to sales.
It is similar to online shopping. People check
products on the websites but do not
necessarily purchase them.
Understanding the real value of social media
will surely put you on the right track.
05
Not understanding the ROI of
social media

8. Social media strategies take time to work. If
you have someone working 25 hours a week
to post on your social media channels and
expect him/her/them to make you go viral
you are wrong.
It is a long-term strategy that takes time to
unfold its true potential.
06
Failing to invest sufficient
time and effort

9. Businesses tend to be slow with catching up
on trends. Social media is very quick to
change the topics people talk about.
The flexibility of a brand is important to be
up-to-date with topics relevant to the
business.
07
Not evolving

10. Who are we?
We Help Tech Brands Move
People, Businesses, And The
World Forward.

11. How can we help you?
Building your brand value,
credibility, awareness and
loyalty.

12. Contact us today.
info@3coloursrule.com
Call: 020 3617 8706
https://3coloursrule.com/