The foundation of a brand is composed of three core elements: brand purpose, brand vision and brand mission. This presentation will explain each of these three elements and how tech startups can develop each one.

1. How to Develop a Strong
Tech Brand Foundation

2. The foundation
of a brand is
composed of
three core
elements.

3. Brand
Purpose
Brand
Vision
Brand
Mission

4. Brand purpose is the why.
Why are you doing what you’re
doing? What impact is it that you
want your tech startup to have?
Brand
Purpose

5. When defining your brand purpose,
it’s important not to be generic. It’s all
well and good to say your company
‘wants to make the world a better
place’, but that doesn’t offer much in
terms of direction or focus.
A more specific brand purpose will
give your organisation and your brand
a goal to strive for.
Brand
Purpose

6. Take into account your target
audience.
Make sure you know what issues your
audience are passionate about, and
how you can position your brand
purpose to relate better to them.
Brand
Purpose

7. Your brand vision is all about your
internal motivations.
What is your vision for the future of
the brand?
Where do you think you’re headed?
Brand
Vision

8. A brand vision will set the overall
direction of your organisation.
It defines to everyone who comes into
contact with your brand, including
your employees, what you strive to be
and what your ambitions are.
Brand
Vision

9. Don’t be afraid to dream big.
Be ambitious, visualise exactly what it
is you want for your business (within
reason of course)
Brand
Vision

10. Your mission statement is a sentence
that succinctly defines your brand’s
purpose or reason for being.
It is the target at which all plans and
programmes should be aimed.
Brand
Mission

11. It summarises how you’re going to
achieve your purpose and your vision.
A good mission statement will
immediately give those unfamiliar
with the business an idea of who you
are, whilst simultaneously providing
direction and guidance for your
business.
Brand
Mission

12. When you’re developing your mission
statement, don’t be afraid to look at
big brands and the brands in your
industry for inspiration, but remember
to make your mission statement
unique to your company and your
brand.
Brand
Mission

13. Who are we?
We Help Tech Brands Move
People, Businesses, And The
World Forward.

14. How can we help you?
Building your brand value,
credibility, awareness and
loyalty.

15. Contact us today.
info@3coloursrule.com
Call: 020 3617 8706
https://3coloursrule.com/