Presentation on consumer behaviour towards .Nestle’s India Limited (NIL) introduced the Maggi brand to Indian consumers when it launched Maggi 2 Minute Noodles, an instant food product, in 1982. Maggi's first product extension was Maggi instant soups launched in 1988. With the launch of Maggi soups, NIL had become a pioneer in the organized packaged soup market in India. This study shows the level of satisfaction towards the product of Maggie. Maggie is consumed by consumers on regular basis. ...and many more information on the slide. If you like this then share with your loved ones and make them MORE knowledgable.

1. CONSUMER BEHAVIOUR TOWARDS MAGGIE
Presentation on
 Goldy singh
PRESENTED BY :-

2. INTRODUCTIONS
Nestle’s India Limited (NIL) introduced the Maggi brand to Indian
consumers when it launched Maggi 2 Minute Noodles, an instant food
product, in 1982.
Maggi's first product extension was Maggi instant soups launched in 1988.
With the launch of Maggi soups, NIL had become a pioneer in the
organized packaged soup market in India.
This study shows the level of satisfaction towards the product of Maggie.
Maggie is consumed by consumers on regular basis.

3. OBJECTIVES
To understand the stimuli of Maggie Noodles as
consumer mind set .
To understand customer satisfaction of Maggie Noodles.
To understand the effectiveness of Maggie.
Identifying various competitor.

4. METHODOLOGY
Type of Research:
Descriptive Research
Sample Unit: Faridabad city
NO. of Respondents: 50
• Type of data used: Primary
Data
• Methods of collection of
data: Questionnaire
• Sampling Technique :
Convenience sampling

5. Results and Discussion
Respondents Profile
Age
Below 20 Years 47%
20-40 Years 50%
40-60 Years 3%
Above 60 Years 0%
Gender
Male 43%
Female 57%

6. Questionnaire

7. Do you buy Maggie Noodles?
Variable Frequency Percentag
e
Yes 50 100%
No 0 0%
TOTAL 50

8. Hove You tried different variant of Maggie?
Variable Response Percentag
e
Yes 28 56%
No 22 44%
TOTAL 50

9. Consumption of Maggie occupation wise
OCCUPATIO
N
RESPONSE PERCENTAG
E
Students 15 30%
Parents 6 12%
Women 29 58%

10. On the basis of past experience would you like to buy product again and also suggest to you
family and dear ones?
YES 31
NO 19
TOTAL 50
Satisfaction Level 62%

11. Key Findings
More than half of total respondents are Nestle Maggie products from more
than a year.
Well satisfied in terms of quality, price and packaging.
Some consumers have preferred other brand over Maggie
Most of the people prefer Nestle Maggie as they think it’s important product for
there daily consuption
Research Limitation
• Limited to Faridabad city, among 50respondents.
• Time was limited .