Cadbury Dairy Milk - This slides contain Introduction, vision, USP, Segmentation, Targeting, Positioning, 4P's of marketing i.e Product, Price, Place and Promotion of MARKETING. If you like this slide then share with your friends and family.

1. CADBURY
DAIRY MILK
PRESENTED
BY:-
 Goldy singh
PRESENTATION
ON

2. INTRODUCTION
CADBURY DAIRY MILK WAS LAUNCHED IN 1905 IN U.K
 CADBURY BEGAN ITS OPERATIONS IN INDIA IN 1948 BY
IMPORTING CHOCOLATES
 IT IS THE MARKET LEADER IN THE CHOCOLATE
CONFECTIONERY BUSINESS WITH A MARKET SHARE OF
OVER 70% IN INDIA

3. VISION
“WORKING TOGETHER TO CREATE
BRANDS PEOPLE LOVE”

4. USP
BIGGEST GLOBAL BRAND NAME IN THE WORLD OF
CHOCOLATE

5. SEGMENTATION
INCOME
• PREMIUM PRODUCTS – DAIRY MILK SILK, DAIRY MILK
GLOW ETC.
• BASIC PRODUCTS – DAIRY MILK, DAIRY MILK SHOTS ETC.
BEHAVIOURAL SEGMENTATION
• OCCASION SEGMENTATION – CELEBRATION, AFTER
DINNER AS A DESSERT.

6. ALL AGE GROUPS
LOWER, MIDDLE AND
UPPER CLASS PEOPLE.
BRAND THAT IS
SYNONYMOUS WITH SWEET
AND LOVE “KUCH METHA
HOJAYE”

8. PRODUCTS
THE AMOUNT OF MILK CONTENT IN DAIRY MILK IS HIGHEST WHEN
COMPARED TO ITS COMPETITORS
 THE COMPONENTS USED ARE SUGAR, COCOA BUTTER, VEGETABLE
FATS, COCOA MASS AND EMULSIFIERS
 IT COMES IN VARIOUS SIZES AND TARGETS ALL
 THE DESIGN OF THE CHOCOLATE IS NEARLY THE SAME
THROUGHOUT THE WORLD

9. PRODUCT IN INDIA
DAIRY MILK
DAIRY MILK SHOTS
DAIRY MILK FRUIT & NUT
DAIRY MILK ROASTED ALMONDS
DAIRY MILK CRACKLE
DAIRY MILK GLOW
DAIRY MILK WOWIE
DAIRY MILK SILK
 DAIRY MILK SILK FRUIT & NUT
DAIRY MILK SILK CARMELO
 DAIRY MILK SILK ROASTED ALMONDS
DAIRY MILK SILK ORANGE PEEL

10. COMPETITORS
AMUL
NESTLE
HERSHEY’S
KINDER
MARS

11. PRICE
IT IS PRICED SAME THROUGH OUT THE COUNTRY
 IT HAS ADOPTED COMPETITIVE PRICING FOR BASIC PRODUCTS AND PREMIUM
PRICING FOR OTHER PRODUCTS
IT IS AVAILABLE IN THE PRICE RANGE OF RS 10 TO RS 600
 AVAILABLE IN VARIOUS SIZES

12. PLACE
CADBURY PRODUCT ARE SOLD TO WHOLESALERS
AND RETAILERS
2100 DISTRIBUTORS
450000 RETAILERS
AVAILABLE IN ALL SUPERMARKETS AND KIRYANA
STORES

13. PROMOTION
THE MEDIA MIX FOR ANY CAMPAIGN FOR DIARY MILK COMPRISES
OF TV, RADIO, PRINT, OOH AND INTERNET
THE ADVERTISEMENTS ARE USED TO CREATE AN EMOTIONAL
BONDING WITH THE CONSUMERS
THE PROMOTIONS INCREASE BRAND LOYALTY, ENCOURAGE
REPEAT PURCHASES AND AT THE SAME TIME INCREASE MARKET
SHARE
CADBURY SPENDS APPROXIMATELY 45 CRORE ON ADVERTISING.