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Chapter 14 Designing and Managing Value Networks and Marketing Channels PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object]
Value Networks and  Marketing Channel Systems ,[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Management Decisions ,[object Object],[object Object],[object Object],Channel Development Process  ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Management Decisions ,[object Object],[object Object],[object Object],[object Object],Managing Channel Conflict ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object]

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Designing and Managing Value Networks and Marketing Channels

  • 1. Chapter 14 Designing and Managing Value Networks and Marketing Channels PowerPoint by Karen E. James Louisiana State University - Shreveport
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