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Chapter 4 Winning Markets Through Strategic Planning, Implementation,  and Control PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object]
Nature of Strategic Planning ,[object Object],[object Object],[object Object]
Corporate and Division  Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Corporate and Division  Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission statements define the company’s major competitive scopes:
Corporate and Division  Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Corporate and Division  Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate and Division  Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Planning Involves Eight Steps:
Strategic Business Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Business Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Plan Contents
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Winning Markets Through Strategic Planning, Implementation, and Control

  • 1. Chapter 4 Winning Markets Through Strategic Planning, Implementation, and Control PowerPoint by Karen E. James Louisiana State University - Shreveport
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