How to use text messaging for marketing campaigns

1. HOW TO USE
Text Messaging TO ENHANCE
MARKETING CAMPAIGNS
YOUR

2. What is SMS Marketing?
SMS Definition
Text message to communicate with
customers and prospects
It’s shares similar characteristics to
email marketing, therefore it’s a
complement to your email marketing
campaigns
You can use text messaging for
short, time sensitive communications
and use emails to send more
information
Opens up two-way communication -
open conversation

3. Why Incorporate SMS to Your
Marketing Campaign?
6.8 billion out of the 7.01 billion people on Earth own a mobile phone
Average SMS response time is 90 seconds compared to 90 minute for
email
98% SMS is opened compare to 20% eMail, 12% Facebook
posts and 29% tweets
75% want to receive SMS from employer or a brand
80% of consumers haven’t received SMS from their employer or brand
57% of respondents indicated that SMS messages would persuade them
to take action over other forms of communication
Worldwide, approximately 8.6 trillion text messages are sent per year
Source: Digital Marketing Magazine, Mar 2014; Portio research

4. What You Need to Know
Text messages are limited to 160 characters
SMS is permission based - you must have
permission (an opt-in) before you can text
someone
Must communicate T’s&C’s and Privacy
clearly and accurately on CTA (call to action)
SMS uses 5 to 6 digit shortcode and all
campaigns must be pre-approved by wireless
operators
Standard Messaging Service: Standard
messaging charges apply (Enduser must have
text messaging plan)
Free To End user Service: No standard text
message charges apply (Enduser does not
need a text messaging plan)
Source: USA Bureau of Labor Statistics, Sept 2012

5. Who Uses SMS for Marketing
Many Fortune 500 companies spend
75% of their mobile marketing on SMS
Retail: coupons, promotions, royalty
program, exclusive offers, raffle
Restaurants: coupons, royalty program,
daily specials, surveys
Real Estate: appointments, listing
information
Fitness/Health Centers: contest, diet
tips, cross marketing, appointments,
workout reminders
Bars/Nightclub: royalty program, contest,
invitations, specials

6. Fun SMS Facts
Survey respondents indicated that top reasons they would want to send a text
message to a company were to request information or to enter a competition
Source: Millward Brown Digital, July 2013
2 TXT or not to text
0%
15%
30%
45%
60%
Request Info Enter Competition To Complain To Compliment Why Bother Other
11%
16%
24%
32%
54%
58%

7. Advantage of Adding SMS Campaign
to Your Marketing Arsenal
Increase brand awareness level instantly
Cross-channel mobile experience for your customers
90% of SMS is read within 3 minutes
Cost effective
Generate an outcome in short span of time
Easily incorporate into existing marketing campaigns
Measure and track success in real-time

8. Successful SMS Marketing
Campaign Best Practices
Only send relevant message
Do not send more than promised
frequency
Always respond to “HELP” reply
Timing: no rush hour/no early
morning / coordinate according to time
zone and work schedule
Align the content to your employees
Include mobile optimized link
Clean up your subscription list frequently

9. SMS Marketing Campaign
Setup Criteria
Subscriber Opt In Options
• Via Subscriber Registration Site or
• Via Keyword Opt In or
• Internal Software using SMS API
Enduser can start and end any time
Flexible SMS time intervals/frequency
Easy content upload and auto send
Custom frequency (Daily/Weekly/
Monthly)
Easy reporting/measurement

10. Text 10% to 62346 to receive 10%
discount on your next 2sms
purchase.
!
Msg & Data rates may apply. Msg frequency 2 per week. T’s&C’s http://2sms.com/62346
eMail
Type of Call to Action
Posters
Sign up for
2sms Coupon
!
Text 10%
to 62346
QR CodeRegistration Site
Royalty Club
SMS Marketing Campaign
Setup Criteria

11. About 2sms
Accomplished Industry Experts
We’ve built 200+ SMS campaigns
since 2004
We can help you
★ Design personalized engagement
★ Execute the perfect campaign fast
★ Build a large subscriber list in the
shortest amount of time
★ Stay in 100% compliance with
industry regulators

12. Please contact 2sms at
1-877-276-7266 for any
questions.
2sms Sales & Support Team
support-us@2sms.com