2. You get what you pay for1
Wireless Operator
SMSC
Are you using a shady SMS
provider who uses illegal
‘grey routes’ to maximize
their margin?
3. Grey routes or ‘SIM’ boxes
are shut down by wireless carriers
frequently and leads to extremely
unpredictable message delivery patterns
Wireless Operator
SMSC
4. Partner with an SMS vendor
who uses legally approved SMS
routes where everyone is
fairly compensated for their
services. Ask for SLA!
Wireless Operator
SMSC
Direct Approved Connection
REMEDY: Pay little more
6. Premium Message Block2
• Subscriber Requested
• Registered with SPAM Block
Registry
Wireless operator has a commercial
SMS block on subscriber’s account.
Reasons are:
KNOWN TO SUBSCRIBER
UNKNOWN TO SUBSCRIBER
• Billing Dispute Initiated
• Newly Ported Number
• No payment
8. Message Length3Typical SMS length is 160
characters in most countries.
However, countries like Canada only
supports messages up to 136
characters in length. So, if your
SMS provider doesn’t automatically
split your long message into multi-
part messages, according to each
wireless operator’s rules, the
wireless operator will reject and
fail the message.
9. If your SMS provider doesn’t
automatically split long
messages into multiple
messages, ask them to
implement a solution.
REMEDY
10. 4 Encoding
Encoding determines the possible
combination of characters for
which characters can be sent.
Different wireless operators and
countries require different
encoding. Some wireless operators
simply will not deliver messages
that are not aligned with their
encoding standards.
hello world
اﻟﻌﺎﻟم ﻣرﺣﺑﺎ
हैलो वल्डर्
עולם שלום
Olá mundo וועלט העלא
11. When sending to a new
country, always attempt to
send in plain English text
using Global standard GSM
3.38 and ALWAYS check the
country specific guidelines.
REMEDEY
13. 5 Filtering
Wireless Operator Level
Filtering:
Many wireless operators have
restrictions classifying certain
content as illegal and discard the
message.
14. Contact your SMS provider
and ask for their list of
country specific features
and restrictions to make
sure your account is setup
correctly to meet the
restrictions.
REMEDY
15. 6 Sender ID
Sender ID = “From” field
Different countries and wireless
operators have different rules
and restrictions on what can be
displayed on subscriber’s
device. If you don’t comply with
their rules, your messages will
never pass their filters.
16. The global bulk SMS industry
is fragmented and very
complex. Therefore, working
with a global SMS provider
who complies with country
specific guidelines will
increase your message
success rate.
REMEDY
18. Just like the name, it should
be used for person to person
communications
Peer-to-Peer
Jane, are
you free
for dinner
tonight?
Yes, I am,
where do
you want
to meet?
19. It is used for commercial
bulk communications
Application-to-Peer
Appointment
reminder
Bank
transaction
alerts
Appointment
reminder
Appointment
reminder
Bank
transaction
alerts
Bank
transaction
alerts
Bank
transaction
alerts
Appointment
reminder
20. 10 digit computer generated
number used to send peer-to-
peer messages
Virtual Mobile Number (VMN)
• Try to send over 500 messages per
day and your VMN will become
blocked by wireless operators
• Try to send over 1 message per
second and your IP address will be
blocked by wireless operator
21. Use a vendor who uses
proper Application-to-
Peer routing for your
commercial messaging
needs.
-OR-
continue to generate a new VMN and a new IP
address each time it gets blocked; if you enjoy
playing a cat and a mouse game with wireless
operators.
REMEDY
22. GET MORE TIPS
FROM VICTORIA & NATHAN
support-us@2sms.com
http://www.2sms.com
1-877-276-7266
23. –Victoria Roberts
2sms is an enterprise SMS application provider. We
help great companies navigate the SMS industry and
integrate SMS into their existing communication
system to engage people to then turn that
engagement into revenue.
