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Wireless Operators
Short Message Service Center
It’s purpose is to store, forward,
convert and deliver SMS messages.
Basic Type of SMS Traffic to SMSC
∙ Mobile to another Mobile
∙ Mobile to a Application
∙ Application to a Mobile
Tasks of an SMSC
1. Reception of SMS
2. Storage of SMS
3. Delivery of SMS
4. Maintenance of time stamp in SMS
NPAC & Administrators
Number Portability Administra-
tion Center is the telecom
industry's common, authoritative
database used for routing, rating
and billing for telephone numbers
that are no longer assigned to the
original NPA-NXX code holder.
Responsibilities
∙ Data Administration
∙ Mass changes (Area code splits
and LNP transfers)
∙ Processes tens of millions of
transactions every month,
ensuring that the correct and
most current wireless provider is
associated with each cellular
number.
Aggregators
SMS Gateway Provider
An SMS aggregator maintains
direct connections to the major
wireless carriers. They deliver their
customers' text messages, which
they aggregate, through their
gateways. An aggregator allows
you to go to one place to connect
to all of the wireless carriers.
Application Provider
SMS Shortcode Application
Provider
Entities provide services to
businesses to build campaigns
and engage customers through
both dedicated and shared short
codes with text message promo-
tions and alerts.
Type of Application Provider
∙ Custom SMS integration house
∙ Shortcode campaign manage-
ment/consulting
∙ Industry and business specific
SMS software seller
∙ SMS Broker/Reseller
CTIA-TheWireless Association
Cellular Telecommunications
Industry Association
The Wireless Association is an
industry trade group that
represents the international
wireless telecommunications
industry.
Major Function of CTIA
∙ Operations and Standards
Setting
∙ Provides Common Short Code
(CSC) administration services to
wireless services
∙ Wireless Internet Development
∙ Voluntary Guidelines
312
817
972
702
213
212 Type of Aggregators
∙ US Tier 1 (Direct connection
to at least 4 of the 5 US
mobile operators)
∙ US Tier 2 (Direct connection
to at least 3 of 5 US mobile
operators)
∙ Global Consolidator
(Network Interoperability)
S
M
S
IN
D
U
S
T
R
Y
P
LA
Y
E
R
S
© 2014 Copyright by 2sms, LLC. All Rights Reserved.
Who Are the Players?

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SMS Industry Players and Their Roles

  • 1. Wireless Operators Short Message Service Center It’s purpose is to store, forward, convert and deliver SMS messages. Basic Type of SMS Traffic to SMSC ∙ Mobile to another Mobile ∙ Mobile to a Application ∙ Application to a Mobile Tasks of an SMSC 1. Reception of SMS 2. Storage of SMS 3. Delivery of SMS 4. Maintenance of time stamp in SMS NPAC & Administrators Number Portability Administra- tion Center is the telecom industry's common, authoritative database used for routing, rating and billing for telephone numbers that are no longer assigned to the original NPA-NXX code holder. Responsibilities ∙ Data Administration ∙ Mass changes (Area code splits and LNP transfers) ∙ Processes tens of millions of transactions every month, ensuring that the correct and most current wireless provider is associated with each cellular number. Aggregators SMS Gateway Provider An SMS aggregator maintains direct connections to the major wireless carriers. They deliver their customers' text messages, which they aggregate, through their gateways. An aggregator allows you to go to one place to connect to all of the wireless carriers. Application Provider SMS Shortcode Application Provider Entities provide services to businesses to build campaigns and engage customers through both dedicated and shared short codes with text message promo- tions and alerts. Type of Application Provider ∙ Custom SMS integration house ∙ Shortcode campaign manage- ment/consulting ∙ Industry and business specific SMS software seller ∙ SMS Broker/Reseller CTIA-TheWireless Association Cellular Telecommunications Industry Association The Wireless Association is an industry trade group that represents the international wireless telecommunications industry. Major Function of CTIA ∙ Operations and Standards Setting ∙ Provides Common Short Code (CSC) administration services to wireless services ∙ Wireless Internet Development ∙ Voluntary Guidelines 312 817 972 702 213 212 Type of Aggregators ∙ US Tier 1 (Direct connection to at least 4 of the 5 US mobile operators) ∙ US Tier 2 (Direct connection to at least 3 of 5 US mobile operators) ∙ Global Consolidator (Network Interoperability) S M S IN D U S T R Y P LA Y E R S © 2014 Copyright by 2sms, LLC. All Rights Reserved. Who Are the Players?